Laika Communications GmbH

In the second issue of her new column 'Psychology Says', Andrea Gläsemann draws on her expertise in psychology and communications to explore the nuances of persuasive communication. In this edition, Andrea will dive deep into how to ethically develop more conscious persuasion strategies. Discover the psychological pitfalls of persuasion and learn how to balance authenticity and effectiveness in communication.

📢 Revolutionizing household cleaning—one IFA at a time! 📢 For three years, Laika has been Tineco’s partner in delivering unmatched media buzz and unforgettable booth experiences at IFA. With over 235M+ reach and hundreds of clippings, we’ve helped Tineco make waves in Germany’s smart home market. To find out how we made sure Tineco's presence at the last three IFAs were a resounding success, check out the full case study below 👇 https://lnkd.in/eGV5sKTw

The irony of this is that we are now so excited that we may not be able to sleep. Happy Napping Mindy Kaling 😴 #weightedblanket #naptime

🇩🇪 Bookbot’s Booktaxi service has arrived in Berlin. 🚀 Now, customers in Germany can easily schedule convenient pick-ups for their old books. At their preferred time, our professional couriers arrive in e-vans to collect the books and transport them to Knihobot & Bookbot’s warehouse, where they’re listed on Bookbot’s e-shop to find their next readers. 📚 With flexible logistics and a focus on sustainability, we’re proud to support Bookbot’s expansion and vision to make cities greener. 🌱

One small update for iOS, one big step for the planet 🌏 For those following Ecosia’s journey, you know we've been advocating for fair competition in tech in the EU. This week marks another milestone: Safari users on mobile in the EU will now get to choose their default browser 💪 Do you use Safari simply because you have an iPhone or iPad? When people’s phones come with default settings, they’re less likely to know they have other options. So we’ve been pushing the EU to get big tech to ask people what they prefer. 👉 If you live in the EU, updating to iOS 18.2 will show you a pop-up when you open Safari asking you which browser you want to set as default. Choose Ecosia as your default browser app and help us plant millions more trees 🌳 We only plant biodiverse and native species. No monocultures. Ever. The trees are monitored for decades. We work with local communities. Over 200 million trees planted. Choose the planet. Choose Ecosia. ecosia.org #IChooseEcosia #dma #choicescreen #iosupdate

🌱 A Partnership with Purpose 🐝 In 2025, we’re dedicating 10% of our time to support non-profit projects—and we are so happy to announce Stadtbienen gGmbH is one of them! Stadtbienen’s mission to protect pollinator habitats and champion regenerative beekeeping practices aligns deeply with our values. Since their beginnings in 2014, they’ve been transforming the way we think about biodiversity, urban sustainability, and our relationship with nature. 🐝🌸 Our own Marie Froehlich, who once led communications at Stadtbienen, can attest to their incredible dedication. Now, we’re honored to support them with an ambitious PR strategy to help their message resonate louder than ever. Together, we’ll keep the buzz alive and our cities blooming. 🌼 Here’s to making an impact—one bee, one city, and one step at a time. 🐝💛

It's the final Laika Lens of the year 🎄. In this issue, join Michaela Krause as she explores how Media Audits and Social Listening unlock deeper insights 🔬, build trust with journalists 🤝, and create impactful campaigns.

Blast off into 2025 with our FREE PR & Content Calendar! 🚀 Packed with quirky holidays, awareness days and fun ideas, it’s your perfect companion for planning your creative year ahead. Whether you prefer digital or print, we’ve got you covered! 👩🚀 Download from the link below 👇 or send an e-mail to newsletter@laika.berlin for the print version. https://lnkd.in/ek6q-E3s

In the very first edition of her new column, Andrea Gläsemann combines her expertise in psychology and communications to delve deep into the art of persuasive communication. 🧠 Discover how psychological principles can enhance our ability to convince in the full blog post:

rrreefs "found Nemo" 🐟 hiding in a beautiful sea anemone on their reef structure in Pujada Bay, Philippines. And they reached out to us to find partners that can help us build their biggest reef ever! Watching life return to the reef is a powerful reminder of why we do what we do. Each brick is designed to provide critical shelter and a thriving environment for marine species, ensuring that ecosystems can rebuild and flourish over time 🪸🐠 This is just the beginning of our journey towards restoring coral reefs in the Philippines. Our first project in 2025 will regenerate 100m² of degraded reef structure and you can be part of this collective effort. We are looking for partners to join us in building our biggest community reef ever: 🔹starting at 1m² for 3,000 CHF (discounts available for larger areas)  🔹receive pictures of the reef and your personalised digital certificate  🔹enjoy 3 years of scientific monitoring Join us as we regenerate the ocean, one reef at a time. 🩵 ⬇️ Contact us on the below link ⬇️ www.rrreefs.com/your-reef #rrreefs #ReefRegeneration #MarineConservation #Ocean #ESG #B2B #CSR #Sustainability #BlueEconomy rrreefs