MCM WORLDWIDE

MCM Soft Pink Pop-Up Store – A First in Thailand   MCM unveiled the Soft Pink Pop-Up Store at ICONSIAM, marking its debut in Thailand. The space, designed in a signature soft pink Visetos Monogram, celebrated the season of love with a unique, immersive experience. The event showcased the Spring/Summer 2025 collection, brought to life by MCM Mavericks, including Mew Suppasit, Tul Pakorn, Yogurt Nattasha, and Becky Rebecca, who presented their total looks in MCM’s latest designs.   The pop-up remains open at Thara Hall, ICONSIAM, until February 28, 2025, offering a unique experience for MCM enthusiasts throughout the month of love. 

MCM x Noor Stars: The Ramadan 2025 Capsule This year, we celebrate the spirit of Ramadan with a collection that merges tradition and modernity - headlined by none other than digital icon Noor Stars. With over 60 million followers, Stars embodies the essence of a true MCM Maverick: fearless, creative, and deeply rooted in her heritage while embracing a global mindset. Her journey reflects the harmony of dual identities, making her the perfect face for this special collection. Shot by photographer Morwoyne Mezeraia and videographer Yassin Yassin, the campaign brings Star's vision to life with a five-piece collection that blends bold design with timeless elegance. From embroidered silk robes to sleek geometric crossbody bags, each piece is crafted to empower women - during Ramadan and beyond. With this collection, we've reimagined tradition through a contemporary lens, ensuring every piece tells a story of confidence, inclusivity, and effortless style.

MCM x Ewha Womans University: "Beyond Boundaries, Becoming"        MCM proudly created with Ewha Womans University to present "Beyond Boundaries, Becoming," a groundbreaking fashion exhibition at MCM HAUS. The exhibition explored creativity without limits, redefining design by breaking linguistic and physical boundaries. The experimental pieces crafted by students and designers in tandem, reflected a contemporary and practical approach to fashion, offering fresh perspectives and limitless possibilities. Visitors were invited to directly explore these new approaches, reimagine the future of the industry. Thank you to everyone who joined us in celebrating this innovative journey of imagination and collaboration! The exhibition is open now and will be showcased until March 16th. We invite you to visit and explore these innovative creations.

Inspired by the mystery and beauty of the underwater world, our SS25 Under the Sea campaign tells a story of transformation. Coral reefs, deep-sea exploration, and vibrant marine life come to life through bold silhouettes and intricate details, celebrating creativity and craftsmanship.   But this collection is more than just design—it’s a reflection of modern lifestyles. With seasonless pieces crafted to be versatile and timeless, SS25 embraces a conscious approach to fashion. It’s about buying less, buying better, and creating looks that flow seamlessly through every season.   MCM’s vision continues to evolve, shaping a future where style meets purpose.

For our SS25 collection, Under the Sea, we explored the beauty and mystery of the underwater world, brought to life with the help of AI. By blending cutting-edge technology with our signature craftsmanship, we created a campaign that highlights seasonless, sustainable, and transformative design.   This campaign reflects MCM’s commitment to SMART Luxury—Seasonless, Made for Movement, Ageless, Responsible, and Transformative—pushing the boundaries of creativity while inspiring a more conscious approach to fashion.   Dive into the future of fashion with us.

A Day to Remember at MCM London Store This December, we brought together our community of MCM lovers and their four-legged friends for a truly special event: Pet Therapy. Guests had the chance to personalize their favorite MCM pieces with bespoke artwork by the talented artist Aivis Provejs, creating one-of-a-kind designs that reflect their unique style and story. The event wasn’t just about self-expression — it was about giving back. We’re proud to share that 20% of all purchases made during the event went directly to support the amazing work of the animal charity Wild at Heart, helping animals in need find love and care.

A Festive Celebration at MCM This holiday season, the MCM Hong Kong Times Square Store is transformed with festive displays that bring the warmth and joy of the holidays to life. From a beautifully adorned Christmas tree to our signature gift cart, each detail reflects the craftsmanship and creativity that define MCM. Amid the seasonal hustle and bustle, our in-store experience offers more than just shopping—it’s a moment to celebrate the spirit of giving. This December, we’re proud to support the Society for Abandoned Animals (SAA), inviting you to shop with purpose and make a meaningful difference.

A Festive Journey from Munich to Berlin This Christmas, we’ve transformed The Charles Hotel in Munich, and Hotel de Rome in Berlin into a festive dreamscape. Under our "From Munich to Mars" theme, rocket-shaped gingerbread ornaments, shimmering golden baubles, and snowy landscapes set the stage for a magical celebration.   Step inside and discover exclusive touches designed to make the season unforgettable. From handcrafted advent surprises to warm holiday moments, join us in celebrating a story of tradition with a cosmic twist.

A Holiday Story: MCM x The Standard, High Line This season, MCM and The Standard, High Line came together to redefine holiday magic. The MCM x The Standard Christmas Tree, unveiled on December 3rd, is a stunning fusion of MCM's bold “digital nomad” style and The Standard's iconic downtown cool.   Adorned with gold and silver ornaments, custom MCM rocket ships and stars, and topped with a bespoke MCM star, the tree is a reflection of the brand's “Munich to Mars” Collection. It’s more than decoration—it’s a celebration. Friends of the Haus gathered to celebrate and mark the beginning of the season.

Empowering Communities Through MCM’s Volunteer Efforts At MCM, we are proud to uphold our commitment to sustainability and ESG initiatives through meaningful action. As International Volunteer Day for Economic and Social Development approaches, we celebrate the collective impact of our employees' efforts. From partnering with New York Edge to pack hygiene kits for children, to preparing and serving meals for underprivileged communities, to cleaning shelters for abandoned dogs, our teams have worked to support those in need. Additionally, we’ve helped children create traditional Korean earthenware pots, and contributed to literacy initiatives by organizing books at public libraries. These efforts remind us that small, consistent actions can create lasting change. We are grateful for our employees’ dedication to making a difference, and we remain committed to fostering a culture of community care and responsibility.