mixNmatch

Did you miss our Fashion Business Digest Issue#4? Here's the recap ⬎ → 200% surge in deal-seeking behavior ahead of Black Friday → Insights from McKinsey & BoF's State of Fashion 2025 → Digital Product Passports reshaping customer engagement → World's first microplastic grading system for fashion → Insightful Kantar x Google study on retail differentiation But this is just scratching the surface. Want to dive deeper into these trends and understand what they mean for your fashion business? Subscribe to our bi-weekly Fashion Business Digest for full analysis and actionable insights that keep you ahead of the curve: Link in comments Curious: Which of these trends is most relevant to your business strategy?

The hidden cost of poor product discovery in fashion e-commerce ⬎ For fashion retailers and brands, here's a sobering reality: → 64% of online fashion purchases are returned → each return costing €20 on average But the bigger story? → It starts with how your customers search for products. Traditional product tagging and search systems weren't built for how people actually shop for fashion. This is where AI is transforming the game. At mixNmatch, we're revolutionizing apparel discovery with an AI-powered search engine that goes far beyond basic product tags: ✨ Instead of just "brown shirt," our AI understands: → Style context: casual chic, modest fashion → Fit details: relaxed fit, oversized style → Styling potential: works with high-waist pants → Seasonal relevance: perfect for fall/winter → Wearing occasion: confident but relaxed look The result? Ultra-personalized, conversational shopping experiences that actually understand what your customers are looking for. Ready to revolutionize how your customers discover fashion?

🌟 It's here: the 4rd issue of our Fashion Business Digest (bi-weekly newsletter for fashion innovators). In this issue we cover: → Black Friday 2024: Decoding the 200% Surge in Deal-Seeking Behavior → State of Fashion 2024: Strategic Insights for Market Navigation → Digital Product Passports: Transforming Consumer Trust & Brand Storytelling → New Grading System for Microplastic Pollution → Retail Differentiation Strategy: Building Competitive Advantage in a Crowded Market → AI tool spotlight: ModelMe's 4X Conversion Rate Promise Make sure to hit subscribe in order not to miss out on cutting-edge fashion insights in innovation, sustainability, and consumer trends.

Is the key to happier customers (and higher sales) blending the digital with the physical? Last week, we put this to the test at Peek & Cloppenburg Conscious Store in Berlin. Here’s what we did: ✨ Customers could: → Take our quick Styling Quiz → OR upload their photo for personalized recommendations → AND search directly for curated looks (the way they think) The result? A 100% NPS score. Why do brands and retailers need phygital experiences today? → Customers demand personalization—one size fits all just doesn’t cut it anymore. → Many prefer online shopping because they feel overlooked in stores. → Yet, people crave connection and tailored advice—leading to higher in-store conversions when done right. AI now makes blending physical and digital shopping seamless. 🔗 Instant, personalized style recommendations 🔗 Upselling opportunities with minimized returns At mixNmatch we’re redefining the shopping experience by empowering brands and retailers with cutting-edge tools: 🚀 Phygital Styling App: Bridging in-store and online shopping effortlessly 🚀 POS Assistant for Store Staff: AI-powered styling support for employees 🚀 E-shop Search Widget: Making product discovery intuitive and visually appealing 🚀 Personalized Marketing: Delivering style suggestions via email or newsletters Consumers are evolving. Is your brand ready to evolve with them?

How can fashion brands stand out in 2025 and beyond? Google, Insights by Kantar, and Handelsverband Deutschland e.V. (HDE) released fresh insights on differentiation in German fashion retail. Why listen? → Only 28% of fashion retailers are perceived as distinct in Germany. → Shoppers know ~25 fashion retailers but regularly buy from just 7. ❗Differentiation is crucial in this crowded market. Here are 6 strategic moves to do it right: → Chic: lead with fresh, exclusive trends and frequent range updates. → Unique: anticipate and cater to your shopper’s personal style with personalized services and predictive AI. → Community: foster a sense of connection through events and influencer collaborations, encouraging loyal followers. → Responsible: go beyond just sustainability claims; focus on transparency and ethical practices. → Techy: create a seamless digital journey with innovative online tools, smart search functions, an intuitive app, or AR applications. → Fulfillment: make delivery and returns hassle-free, focusing on quality and flexibility in product choices. Interesting Findings: → DTC brands lead in differentiation (40% perceived as differentiated vs. 14% of multi-brand retailers) → While “Chic” is powerful, it’s also a crowded space. Personalization (“Unique”) remains underused, offering big potential. How can mixNmatch help brands stand out? → Conversational search that lets customers discover entire looks within your product selection. → An ultra-personalized shopping journey, adapted to each shopper’s size and taste. What's your take on these findings? How is your brand planning to stand out in 2025? #FashionRetail #BrandStrategy #DTCBrands #RetailInnovation #Fashion2025

Proud to announce a major milestone: we've successfully graduated from the #CTTC program by Wirtschaftsförderung Frankfurt GmbH 🚀 These past 4 months have been nothing short of transformative: → Secured valuable media coverage and PR opportunities → Mastered investor pitching through intensive workshops → Refined our business strategy through expert 1:1 coaching → Expanded our network with Frankfurt's top industry leaders → Collaborated with fellow founders pushing boundaries in tech But what truly sets #CTTC apart? The incredible ecosystem of people who made it possible: → Mentors who challenged our assumptions and pushed us to think bigger → The dedicated WFF team who worked tirelessly to support our growth → Expert trainers who shared years of hands-on startup experience → Fellow founders who became both collaborators and friends As we close this chapter, we're not just leaving with new skills – we're emerging with a stronger vision, valuable connections, and the confidence to scale mixNmatch to new heights. Special thanks to Wirtschaftsförderung Frankfurt GmbH Carolin Wagner Manuela Schiffner Kathrin Ahrens for providing this launchpad for growth. Special thanks to our mentors Prof. Annette Bertsch Georg-Christof Bertsch Dr. Gesine von der Groeben Andreas Kahlert Felix Guter Christian Hoppenstedt Andreas Lober Andreas Lukic @stefan Maas Julia David Corinna Wohlfeil Daniel Trunk Guido Hettinger Philipp Seimel for believing in our potential. Special thanks to fellow founders Svenja Büsching Leonie Godard Selina Jakumeit Sebastian Brähler Sascha Kurth Sandra Janicijevic Oliver Naegele Jochen Adler Petra Rahn Dr.-Ing. Alamir Mohsen @Mirko Belbez for making it such a great team! We're excited to contribute to Frankfurt's thriving startup ecosystem! Are you with us?

🌟 It's here: the 3rd issue of our Fashion Business Digest (bi-weekly newsletter for fashion innovators). In this issue we cover: → Fresh stats: Fashion Brands Target Overconsumption → Women's Watch Market: The $Billion Opportunity → Mango's AI Model Initiative: Redefining Fashion Marketing → Shoppable TV: Entertainment Meets Commerce → European Textile Recycling Crisis → AI Tool Spotlight: Arcade - From Digital to Physical Make sure to hit subscribe in order not to miss out on cutting-edge fashion insights in innovation, sustainability, and consumer trends.

Our first phygital experience at the Peek&Cloppenburg Conscious Fashion Store x COSH! pop-up Berlin! We are partnering with COSH! Conscious Shopping Made Easy to bring this to life. 🚀 What's In Store: AI-Powered Personal Styling → Snap a photo or take our quiz. → Let mixNmatch's AI create your perfect outfit instantly (from items available in-store). → Get personalized recommendations that match YOUR style. Sustainable Style Revolution → Discover timeless pieces from COSH!'s curated slow-fashion brands. → Build a wardrobe that lasts (and looks amazing). → Make conscious choices without compromising on style. Don't Miss: "Smart Style: Conscious Choices for a Modern Wardrobe" Join our expert panel featuring COSH!, mixNmatch, and a special guest (stay tuned!) 🛍️ Why phygital (physical plus digital)? Simple: While our tech lives in the digital world, style is meant to be experienced. Touch the fabric. Feel the fit. Let technology enhance – not replace – the magic of in-store shopping. 🎯 It's an exciting milestone for mixNmatch - challenge to prove that we can transform shopping behavior and boost satisfaction right where it matters most – in store. Ready to experience the future of fashion? Join us in Berlin!

Your vote can help us shine ❤️ mixNmatch is in the running to pitch at the EY Academy closing event! Over the past few weeks, we've been immersed into #EYstartupacademy with top mentors and industry experts. This is our moment to make an impact, and we need your support! Your vote could give us the opportunity to showcase our vision on the main stage! Supporting us takes just 5 seconds: → Click the link https://lnkd.in/eGkeksSV → Select "mixNmatch" → Hit the arrow to submit P.S. Commenting under this post would mean more people will see it P.P.S. Thank you for being part of our journey! ❤️

Are you ready for the #ImpactFestival2024? We are 🍃 Introducing "Sustainable brand filter" - search in looks only among sustainable brands. We have quite a few on our platform already: 🍃 Groundies Barefootwear 🍃 Avocado Store GmbH 🍃 LIVING CRAFTS 🍃 limo-wardrobe 🍃 GREEN KNIT 🍃 8000Kicks 🍃 hessnatur 🍃 LANIUS But our vision is bigger: filter for different sustainability aspects, like ✅ Materials ✅ Manufacturing location ✅ Supply chain transparency ✅ Recyclability and end-of-life ✅ Low or zero waste production Would you use such a filter to find new items to buy? P.S. Will we meet you at the IMPACT FESTIVAL today? Find us by the StartHub Hessen booth, let's create the impact together 🚀