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The 2025 edition of ReFuelForum MENA in Dubai gathered 185 industry professionals from the service station industry for two days of discussions and networking. This year’s forum highlighted the shifting dynamics of fuel retail in the Middle East and North Africa, with a focus on digital transformation, AI, sustainability, and the transition from fueling destinations to mobility hubs.   We spoke to Ben Barter (OpenRoom ), Amgad Elhanbaly, Saad Tounzi (ADNOC Distribution), and Ernesto Soriano (Avalon Informática y Servicios) in Dubai to get their thoughts on the market and the event. #Mobility #AI #Convenience #MENA #Forecourt #eMobiltiy

Continuing with our The Era of Sustainability Special, this time we focus on the impact of circular economy on the fuel retail industry. With decarbonization targets taking center stage, circularity is gaining momentum for its ability to drive sustainability throughout the entire value chain. How is the industry embracing circularity, and what steps can fuel retailers take to build a more comprehensive circular ecosystem? We explore the latest strategies shaping this transition. #Sustainability #Retail #Convenience #Forecourt #CircularEconomy

EasyPark Group has completed its strategic acquisition of Parkopedia, a global provider in connected car services and mobility data aggregation. This development builds on a decade-long collaboration between both companies to deliver a fully integrated driver experience. #Innovation #Parking #Charging #Mobility #Payments

🚀 Kicking off our first Special of the year: The Era of Sustainability! We explore Too Good To Go's journey tackling food waste across convenience stores. In an exclusive interview, Alexandra Mason, Head of Key Accounts for the UK & Ireland, shares how the company is driving sustainability while fostering customer engagement. "Globally, 40% of all food produced goes to waste—about 2.5 billion tonnes per year. Our mission is to create a world with no food waste by inspiring and empowering people to fight it," explains Mason. #Sustainability #FoodWaste #Convenience #Recycle #Retail #Forecourt

With ReFuelForum MENA 2025 wrapped up, Ben Barter, Portfolio Director at OpenRoom , reflects on this year’s success and offers a glimpse into the lineup of events ahead. “It’s been a huge success with representation from numerous different countries and some of the biggest retailers in the market, matched with a range of suppliers covering every aspect of the forecourt ,” shares Barter. #ReFuelForum #Retail #Fuel #Convenience #Innovation #AI #Forecourt #AI #Sustainability

“Oman, UAE and Egypt are B2C markets where service stations are after the consumer. Saudi Arabia is a B2B market with more of a real state concept,” says Amgad Elhanbaly.   We caught up with industry guru Amgad Elhanbaly in Dubai during ReFuelForum MENA to discuss trends in the GCC area. #Mobility #Forecourts #Foodservices #AI #Convenience #Cstores

Saad Tounzi, Head of Digital Projects at ADNOC Distribution, shares key takeaways from ReFuelForum MENA 2025 and highlights the trends shaping the fuel retail industry across the region. “We are all talking about mobility hubs now, and that comes with a lot of new services and new assortments offered to our customers, which is a natural transition in our industry,” says Tounzi. #ReFuelForum #EV #Charging #Mobility #Convenience #AI #Loyalty

Day 2 of ReFuelForum MENA is underway in Dubai, with a packed conference program delivering valuable insights and one-on-one meetings to drive meaningful industry connections. The day began with a dynamic panel discussion on loyalty, featuring Suryaveer Singh, Mohammed Zabani, Dounia Souilmi, and Amgad Elhanbaly; followed by Samir Nawar’s in-depth analysis of the present and future of Saudi Arabia’s fuel retail market. Later, Saad Tounzi and Simon Martin explored AI’s impact on operations and customer experience. #ReFuelForum #Mobility #Retail #Fuel #Convenience #Loyalty #AI #Trends #Innovation

As the first day of ReFuelForum MENA comes to a close, Ernesto Soriano, Sales Director EMEA at Avalon Informática y Servicios, reflects on his experience at the event, the region’s potential for growth, and key market opportunities. "Saudi Arabia is a country with huge potential for growth and is eager to explore state-of-the-art solutions to manage its expanding businesses," states Soriano. Stay tuned for more updates from Dubai as we cover inspiring panel discussions and share insights from industry leaders on day 2 of the event. #ReFuelForum #Retail #Fuel #Convenience #Innovation

Greetings from Dubai! Day 1 of ReFuelForum MENA kicked off with insightful discussions and networking opportunities. From an engaging opening by Samir Nawar to deep dives into the future of EVs in Saudi Arabia with Mark Notkin and Heiko Seitz, the agenda was full of interesting topics. Omar Alrammah highlighted how fuel stations are evolving into smart retail hubs, while Thaer Batarseh explored fuel retail transformation through a Jopetrol Jordan case study.   The one-on-one meetings provide opportunities for retailers and suppliers to create and strengthen business relations.  If you want to meet with our co-CEO Bruno Boroewitsch in Dubai get in touch!   #ReFuelForum #Mobility #Energy #Convenience #Cstores #Forecourts