Raenity

$17M+ spent on marketing… confession. Some strategies work/ed. Some didn’t. Here’s what actually worked: // Brand awareness lowers costs. If no one knows you, ads are expensive. If they do, rent their attention. // Ads work, until they don’t. Costs go up, competition increases, and if ads are your only strategy, you’ll hit a wall. // Retention > Acquisition. Keeping customers is cheaper than finding new ones. A 5% increase in retention can boost profits by 25%. // People trust people Referrals convert better, word-of-mouth is free, and a strong community builds you a family. 🎤

Startup survival in '25 is all about the basics. - Spend smarter. - Retain customers. - Get your product in front.

Why 80% of users disappear from your app within 90 days. # 1. Go straight to the problem ☑ Most users download and forget ☑ Your onboarding feels like homework ☑ The "aha moment" comes too late ☑ No clear path to first value ☑ Competing apps steal attention # 2. Transform your retention ☑ Make day 1 ridiculously easy ☑ Build "quick wins" into week 1 ☑ Create habit loops by day 30 ☑ Turn users into advocates by day 60 ☑ Reward consistent engagement # 3. Go beyond basic fixes ☑ Map your user's journey hour by hour ☑ Find friction points in their first session ☑ Build gamification that actually matters ☑ Create social proof opportunities ☑ Make reactivation feel natural # Bonus: What actually works The apps with 90%+ retention all do this: - 3-minute time to value - Weekly progress celebrations - Smart push notification strategy - Community-driven features - Personalized achievement paths The difference between good and great apps isn't features.  It's understanding human psychology and designing for it. #appretention #productstrategy #growth #appgrowth

Marketing 101: Spying on your competitors' ads like… 👀 Look, clicking on their ads won’t fix your strategy :) Want to outperform them? ☑︎ Nail your targeting. ☑︎ Build trust. ☑︎ Focus on solving real problems. Because while you’re busy ‘researching,’ they’re busy converting.

What's the one thing every marketer should stop doing immediately to see better results? Stop targeting everyone. Sounds obvious? Yet 91% of marketing budgets still chase the masses. Here's what happened when we cut our target audience by 80%: → Conversion rate: Up 340% → Cost per lead: Down 62% → Customer LTV: Up 2.8X The math is simple: 1,000 perfect prospects > 100,000 maybe's We tested this across: • SaaS • E-commerce • B2B services Same pattern every time. Your ideal customer isn't hiding in the crowd. They're standing right in front of you. You just can't see them through all the noise. Stop diluting your message to reach everyone. Start obsessing over the few who matter. Would you rather be everything to no one, or everything to someone? P.S. The hardest part? Having the courage to say goodbye to 80% of your "potential" customers. #MarketingStrategy #TargetAudience #ROI

Could a single statistic change the way you approach your next campaign? It changed ours. Here it is: 83% of high-performing campaigns succeed in the first 72 hours or not at all. Let that sink in. What this means: → Day 1-3 predicts your entire campaign → Week 1 optimizations? Too late → Month-long tests? Waste of budget We tested this across: • 150+ campaigns • 6 different platforms • $2M+ in ad spend The pattern never failed. Your first 72 hours are your crystal ball. Stop waiting for campaigns to "mature." Start reading the early signs. Would you bet on a losing horse halfway through the race? #MarketingStrategy #CampaignOptimization #DigitalMarketing #ROI

Have we been getting marketing all wrong?  Let's rethink everything. What if... • Smaller audiences drove bigger results? • Lower budgets created higher ROI? • Less content generated more engagement? Last month, we tested these "crazy" ideas. The results shocked us: → A niche audience of 5,000 outperformed a broad reach of 500,000 → A $650 targeted campaign beat a $5,300 mass-market push → One deep-dive post got 6X the engagement of daily content Traditional marketing says: "Reach more people" "Spend more money" "Create more content" The data says otherwise. Sometimes, less truly is more. Question everything. #MarketingStrategy #DigitalMarketing #ROI

Your audience isn’t buying what you’re selling. They’re buying what they feel. We both know that most ads miss the mark. WHY? They talk features. When they should speak feelings. 🧠 The best ads don’t sell products. They sell: - Freedom from fear. - A shot at hope. - The power of belonging. - A better version of you. Take Nike. They’re not selling shoes. They’re selling victory over self-doubt. The formula? - Short sentences. - Raw emotions. - Zero fluff. So… what feeling are you selling? #DigitalMarketing #CopywritingTips #MarketingPsychology

Is your marketing team busy or effective? There’s a difference, and you know it. Busy looks like: → Endless campaigns, posts, and meetings. → Lots of movement, little momentum. Effective looks like: → Focused efforts tied to clear outcomes. → Work that actually drives revenue. Here’s how you know: 1. Measure impact, not activity. - Vanity metrics lie. ROI doesn’t. 2. Kill the “we’ve always done it” work. - If it’s not moving the needle, why are you doing it? 3. Focus on fewer, better moves. Not everything matters. But the right things do. Because a busy team spends energy. An effective team creates growth. Which one do you have?

Your marketing is working. But where are the results? Working doesn’t mean winning. Ads running?  Content published?  Social posts scheduled? But if you can’t tie it back to revenue, it’s not working. Here’s how to fix it: 1. Audit your funnel. 2. Where are leads dropping off? 3. What’s broken? 4. Connect your efforts to outcomes. If you can’t measure ROI, you’re guessing. Stop chasing activity. More posts, more ads, more “stuff”, it’s noise. Focus on fewer, high-impact moves. Moves that actually drive results. Because “busy” doesn’t pay the bills. Outcomes do.