Thank you Janina Kirsch (Dentsply Sirona) for a great guest lecture in our Marketing Communications course. #marketing #communication #business University of Mannheim Business School - Fakultät BWL Universität Mannheim Florian Kraus
Professor of Marketing at the University of Mannheim, Academic Director Mannheim MBA at Mannheim Business School
„How to create a global launch campaign in a B2B market“. Thank you very much to Janina Kirsch (Dentsply Sirona) to share your insights into managing a global marketing communication campaign for an innovative medical device by addressing innovators, early- and late majority customer-segments with a very creative (and successful) communication strategy. #marketing #communication #marcom #business University of Mannheim Business School - Fakultät BWL Universität Mannheim Sales and Services Marketing | University of Mannheim Mannheim Business School