We were thrilled when yesterday our CEO Andy Weltman spoke at MediaTech Hub Conference at #StudioBabelsberg giving his insights on the current challenges for the film, TV and streaming industry! Thank you #MTHCON24 for the invitation!
3 INDUSTRY HEAVYWEIGHTS TAKE THE STAGE AT #MTHCON24: In the session "The Global Industry Update", Sascha Schwingel (CEO UFA), Andy Weltman (CEO Studio Babelsberg AG), and Renard T. Jenkins (President SMPTE) offered their perspectives on the current state of the media industry. Sascha Schwingel spoke about the huge transformation the industry is undergoing and shared insights in UFA’s approach: "We try to find and realise our opportunities, which are huge. But it’s not easy to find them and to make the right decisions. It’s a very, very, very interesting time." Renard T. Jenkins examined the rise of AI and stressed the need for human involvement in technological advancements: "AI will produce an average, we need to feed these models. Humans need to be part of the process." Building on this, Andy Weltman emphasized the importance of nurturing talent: "Bring the talent back!“ He also called for urgent changes in cinema and film incentives in Germany to keep the industry competitive. As these industry giants shared their insights, the message was clear: the future of media lies in embracing change, innovation, and human creativity.