Sustainable Digital Infrastructure Alliance (SDIA)

⚡ Im Februar 2025 werden wir unsere ersten Forschungsergebnisse zu einer neuen Metrik (SIEC) vorstellen, welche die Serverauslastung in den Fokus der Rechenzentrumsbetreiber rücken wird. Sei dabei am 13. Februar 2025 bei unserem Workshop in Berlin! Wir sprechen darüber, wie SIEC Betreiber und Unternehmen mit eigener IT-Infrastruktur befähigt, ihren IT-Energieverbrauch nicht nur transparent zu verfolgen, sondern auch effizienter zu nutzen 🔋💡 Melden Sie sich direkt über den Link auf unserer Veranstaltungsseite an ⬇ ///ENGLISH VERSION/// ⚡ In February 2025 we will introduce our initial research on a new metric (SIEC) that brings server utilization into main focus for IT infrastructure operators. Attend our workshop in Berlin on February 13th, 2025 where we discuss how SIEC empowers operators and companies with their own IT infrastructure to not only transparently track their IT energy consumption, but to get more out of it🔋💡 Please note that the workshop will be held in German only. Don't forget to register through the link in the event page below ⬇️ #Sustainability #DigitalInfrastructure

Two hours. That's all it takes to come up with a solid sustainability strategy that unlocks growth and reduces harm of your IT infrastructure or cloud company. At our recent Amsterdam workshop on "Turning values into action," we demonstrated that developing a good strategy relies on two things: 🪢 deep understanding of the problem ⚡ strong principles based on values or regulation & national goals We also showed that when providers operationalize values of transparency, sustainability and local impact into their strategy, they are more likely to create lasting benefits for society, the environment and the local economy 🌱 Big thank you to everyone who showed up on the workshop – stay in the loop for more in-person events in 2025!

🌱 Are you a data center or IT & cloud infrastructure provider looking to make a real difference for the environment and society? Join us on December 3rd in Amsterdam for the first workshop in our SDIA series, designed to empower providers like you to embed sustainability, transparency, and local impact into your operations. Together, we’ll explore practical strategies you can implement right away to drive meaningful change. 🚀 This is your chance to stand out as a leader in a market that’s moving toward sustainability, transparency, and local impact—be part of the change and shape the future! 🌍 #Sustainability #Transparency #LocalImpact #DigitalInfrastructure

🌍 Missed our event? We’ve got you covered! For those who couldn’t attend our recent event - Empowering Sustainability, Transparency, and Regional Impact in the IT Cloud & Infrastructure Market, here are some of the key takeaways from our presentation. These slides highlight insights from our surveys, exploring how providers and purchasers operationalize sustainability, transparency, and local impact within the digital infrastructure market. For more context we also published an article summarizing the main points from the presentation and the event. You can read it here 👉 https://lnkd.in/eKcNhu59

Thank you to everyone who joined us for our event "Empowering Sustainability, Transparency, and Regional Impact in the IT Cloud & Infrastructure Market." ✨ We shared some insights from our surveys, hosted two incredible panel discussions, and explored how sustainability, transparency, and local impart are being operationalized in the IT & cloud infrastructure market. Here are some of the key takeaways: 🔎 Transparency remains a big challenge, but also one of the greatest opportunities for growth and more sustainable digital infrastructure. 🌱 Sustainability is beginning to be implemented, but clear criteria and standards are needed for the entire digital infrastructure. 🏘️ Local impact is crucial and can help regional providers differentiate themselves from global players. A huge thanks to our amazing panelists! And a special thank you to critical infrastructure lab for providing us with the perfect venue for this event! Let's keep pushing forward and working together to make sustainability, transparency, and local impact the foundation of the IT & cloud infrastructure market! 🌏

🌍 A big Thank You to the IT purchasers & experts who joined our panel last week! Johan Rodenhuis: Working within the Dutch central government in the IT Workspace procurement category, Johan is one of the early pioneers in sustainability. He operates at the intersection of circularity, innovation, procurement, and supply chain responsibility within IT. A changemaker in the broadest sense, focusing on accelerating the transition to a circular IT industry through circular public procurement. Leonieke Mevius: Works as a Sustainability IT Advisor at the municipality of Amsterdam. She has held technical positions in IT for many years and transitioned 6 years ago to a role where she could make a greater impact. In her role at the municipality, Leonieke is responsible for making the entire IT of the municipal organization more sustainable. Tieneke Breemhaar: An experienced transformational consultant focused on facilitating organizational change and integrating sustainability into both strategy and operations. She has worked with the Dutch government on addressing issues such as extending the lifespan of mobile devices and laptops, and exploring sustainability opportunities for government data centers. With a holistic approach, Tieneke drives bottom-up change supported by top-down vision to achieve long-term goals, including those for a Circular Economy by 2030. Want to join us for the next event? Fill out the form on the link in the comments.

We are excited to announce our incredible lineup of provider panelists for the event on October 15th in Amsterdam! Join us as we dive into discussions on how digital infrastructure providers are bringing transparency, sustainability, and local impact to their operations. 🌱 Let us introduce Cara Mascini, Chief Sustainability Officer at Switch Datacenters. With over 25 years in the industry, Cara has transformed Netflix's CDN infrastructure, founded EdgeInfra, and shaped the digital landscape at Eurofiber Group and AMS-IX. Cara’s technical expertise and strategic vision make her a powerful voice in the conversation about sustainability in digital infrastructure. Next on our panel of providers is Herke Plantenga, CEO of NovoServe. With a background that includes founding Virtu (a data center company later sold to Equinix), restructuring the German subsidiary of Leaseweb, and founding NovoServe in 2015, Herke's mission is clear: driving efficiency in computing and storage, with a vision to make these utilities more energy-efficient. His ultimate goal? To see AWS build its services on NovoServe’s infrastructure! We will also be joined by David Kohnstamm, co-founder, resident thermodynamics expert, and Chief Sustainability Officer at Leafcloud, where his expertise in servers and thermal dynamics plays a pivotal role in shaping the company's vision and the design of Leaf sites. His work focuses on transforming server heat into a reusable resource, leveraging his background as an engineer with a passion for building and innovation. His innovative approach continues to reshape the future of sustainable cloud solutions. For more information about the event, click the link below in the comments. Tickets for this event are already sold out, but if you’re still interested in joining the conversation, reach out to Zuzana Sklenkova via PM 💬

Join us for the Borrel 🍻 and meet fellow IT purchasers, discuss the ongoing survey, and share your thoughts on how we can collectively drive the industry towards more sustainable practices 🌍. This Borrel is all about open conversation, networking, and enjoying a drink with like-minded professionals. SIGN UP HERE 👉 https://lnkd.in/eq5ZUnCf

Join us on October 15th at the Bushuis for an important discussion about the future of the IT cloud and infrastructure market, focusing on sustainability, transparency, and regional impact. We will present the results of our latest survey of purchasers & providers and invite a select group for a panel conversation, followed by an interactive discussion with all of you.

🌍 What does "Green IT" really mean? 🌱 You’ve probably seen the term “green” thrown around a lot lately—especially in tech. But let’s be real, “green” has become more of a marketing buzzword than anything concrete. So, what does Green IT actually stand for? At the SDIA, we take inspiration from the Radboud Centre for Green Information Technology, defining Green IT as: "Energy-efficient hardware (greening of IT) and smart software solutions that contribute to the sustainable development goals (greening by IT)." In simple terms, it’s about making both hardware and software environmentally sustainable. 💻🌱 But let’s not get lost in jargon. True Green IT isn’t just about slapping an “eco-friendly” label on tech. It’s about innovative solutions that go beyond energy efficiency—reducing carbon emissions, promoting reuse, and tackling the entire lifecycle of our digital tools. San Murugesan once said it best: sustainable software should “benefit the environment by improving energy efficiency, lowering greenhouse gas emissions, using less harmful materials, and encouraging reuse and recycling.” At the SDIA, we push this further by combining sustainable hardware with sustainable software to create a truly holistic approach. 💡 The challenge? Shifting from mere marketing to real action. We need to make sure that when we talk about "green" in tech, we’re talking about tangible, measurable change—not just feel-good slogans. Let's spark a discussion: What does Green IT mean to you? How can we push the industry beyond buzzwords? 👇 #GreenIT #SustainableTech #DigitalInfrastructure #SDGs #EcoInnovation