Insights from Diebold Nixdorf's Intersect Las Vegas 2024
In late August, I had the privilege of serving as the MC and keynote speaker for Diebold Nixdorf’s Intersect Las Vegas 2024. Whether in Europe or the United States, Intersect is always a dynamic and thought-provoking event that brings together some of the sharpest minds and leading innovators in banking to explore the future of the financial industry.
Looking back at a 17-year relationship with the company that today is Diebold Nixdorf, I was thrilled to be asked to host Diebold Nixdorf’s Intersect 2024 in Las Vegas, an exciting three-day banking conference, where industry leaders gather to discuss the future of consumer banking.
In addition to serving as the event’s MC, I was also asked to deliver the opening keynote, setting the stage for a thought-provoking program centered on Relationships, Choices, and Simplicity.
In my keynote, I explored how human behavior—particularly in consumer banking—is shaped by three intrinsic motivators: relationships, choices, and simplicity. It was essential to remind everyone that, at the end of the day, technology and innovation are driven by these core human needs:
Relationships: Relationships are the cornerstone of human interaction, driving everything from personal connections to business engagements. The banking industry is no exception, where trust and relationships with customers remain pivotal.
Choices: The power of choice gives consumers a sense of control. Even the anticipation of making choices, whether during a simple task like grocery shopping or something as exciting as a trip to Las Vegas, triggers dopamine in our brains. However, too many choices can lead to choice paralysis, a phenomenon many experience.
Simplicity: Our brains are wired to conserve energy by seeking the simplest path. In banking, this means making processes more accessible for customers, whether through AI-driven solutions or streamlined service experiences. Simplicity is the key to customer satisfaction in an increasingly complex world.
Read more in my recent blog post:
https://lnkd.in/ec5c2b42
P.S. Big shout out to Juergen Kisters and Katie Sturznickel, you are rockstars, and it's been a blast doing this event with you!
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