THE HEART COMPANY

THE HEART COMPANY’s Vegan Perfume Collection Now available on Walmart.com Beauty 🇺🇸 We’re thrilled to announce that our #veganperfume line (certified by The Vegan Society and created together with the perfumers of the world’s largest fragrance house Givaudan) has officially launched on Walmart.com in the #beauty category! A huge thank you to Justin Oakes, James Yoon and the entire Walmart #ecommerce team for an incredibly smooth, customer-focused #onboardingexperience over the past few months. After Justin reached out to THE HEART COMPANY as a European-based business, the entire process was efficient and professional from A to Z. From managing listings and graphics, building our own #brandstore on Walmart.com to handling video uploads, product information, legal topics, payout setups, US trademark verification, advertising, social media, logistics, and shipping terms, every step was seamless. We’re grateful for the attention to detail and support throughout the onboarding process, making this a #positiveexperience. Here’s to bringing #cleanbeauty and #positiveemotions to more customers across the United States! 🇺🇸 THANK YOU, Walmart (John Furner & team)🙏🇺🇸 Check out more here: https://lnkd.in/e3HW2R2E #walmart #marketplace #beauty #perfume #cleanbeauty #positiveemotions #marketplace #veganbeauty #walmartfinds

KINDNESS is universal❤️ #amazonpodcast #amazonbeauty #beautybusiness #cleanbeauty #loveandkindness

Happy National Entrepreneur’s Day 🇺🇸 | Building with Heart❤️ When launching THE HEART COMPANY’s beauty products in the US as an European based #femalefounder, I knew the journey and everything that comes with #entrepreneurship wouldn’t be easy. As a #workingmom leading a bootstrapped #beautybusiness through a global pandemic, I’ve experienced just about every high, low, and plot twist you can imagine! But through it all, our #purpose has been my anchor: elevating beauty through the power of #love and #kindness. It hasn’t been without its challenges. Sleepless nights? Check. Tears over tech obstacles? More than I’d like to admit. But there have also been moments of incredible #joy and #gratitude - creative ideas that turned into great products, a growing collection of #digitalassets we’ve built, seeing our mission resonate with customers in Europe and the US, and celebrating the wins with an amazing team by my side. Here’s what I’ve learned: 💡 Purpose keeps you going when things get tough. 🤝 The right partners and team make the journey possible. ❤️ Resilience is everything—it’s not about never falling but always getting back up. On this #NationalEntrepreneursDay, I want to celebrate all the #founders out there chasing their dreams, navigating obstacles, and staying true to their mission. The ride isn’t always smooth, but it’s always worth it. Here’s to building with heart, purpose, and maybe just a little bit of caffeine. ☕😉 With LOVE & KINDNESS, Kristina -Founder & CEO- The Heart Company #NationalEntrepreneursDay #Purpose #Entrepreneurship #Startups #TheHeartCompany #brandbuilding #gratitude #resilience

🌟 Happiness in a Bottle 🌟 Fragrance is, in many ways, the most personal and emotional category in #beauty. It has the power to transport us, lift our spirits, and become an essential part of who we are. At THE HEART COMPANY, we believe that #fragrance is happiness in a bottle—a way to express yourself, set the #mood, and elevate every moment. Especially for younger consumers, #perfume has become a tool for self-expression, a way to match moods, and even to define different parts of the day. From the art of layering to the growing love for #cleanperfume, fragrance is evolving into a sensory experience that’s more meaningful than ever. With #GenZ leading the way, it’s exciting to see fragrance becoming a cornerstone of daily #wellness routines—because smelling good and feeling good truly go hand in hand. Here’s to finding #joy, #confidence, and #connection in every spritz. What’s your go-to #cleanperfume for creating happiness? #Fragrance #Wellness #SelfExpression #TheHeartCompany #beautynews #beauty #amazonbeauty #perfume #genz

Fragrances are Liquid Emotions♥️ The journey of founding THE HEART COMPANY was driven by a vision to create a #veganperfume line that connects deeply with emotions while embracing #love and #kindness—toward people and the planet. Bootstrapped From Vision to Reality Our mission was to craft fragrances that inspire connection and align with ethical values. Every decision, from scent creation to marketing, revolved around this purpose. Partnering with the right fragrance house was pivotal; after extensive research, we collaborated with experts from the world’s largest perfume house Givaudan to design vegan scents that evoke positive emotions. Maurizio Volpi played a key role. #thankyou The Creative and Scientific Process Bringing a perfume to life is a blend of artistry and science. We spent months -during the global pandemic - refining scent profiles and conducting rigorous R&D to ensure our fragrances were stable, vibrant, and safe. Design, Production, and Packaging Beyond the scents, we wanted our products to be visually appealing. Our packaging was designed to reflect the beauty and simplicity of our brand while remaining sustainable. Financing production meant balancing quality with cost, from sourcing ingredients to manufacturing and packaging. Global Expansion & Strategic Partners To make THE HEART COMPANY accessible, we launched on major platforms like Amazon and built captivating brand stores to stand out. As a German-based brand, finding the right partners in the U.S. 🇺🇸was critical for navigating #logistics and building a presence overseas. Building a Digitally-Native and Community-Driven Brand A strong #digitalpresence is essential for any modern beauty brand. We created a seamless bi-lingual online store and developed content—images, videos, and storytelling that embodied our values. Social media became our connection to customers, allowing us to build a loyal community while adapting to their needs. All with very limited marketing budget on hand. Certifications and Fulfillment Earning vegan certifications by The Vegan Society was more than a formality; it was a commitment to #transparency and #ethical practices. Establishing efficient logistics networks across Europe and the U.S. was an important part as well. A Lean Team with a Big Vision Behind every step was a dedicated team of mostly freelancers, passionate about creating products that resonate with customers on a personal level. From R&D to marketing, every effort reflected our commitment to delivering high-quality perfumes and fostering meaningful connections. The Heart of the Brand At The Heart Company, we believe that #fragrance is more than a product—it’s an emotional experience. Every detail, from the scents to the packaging and storytelling, was crafted with purpose. Through passion, creativity, and unwavering commitment, we’ve built a brand that touches people’s hearts. Let’s spread love and kindness together! ❤️#cleanbeauty https://lnkd.in/dAUi4mHV

World Kindness Day 2024❤️ At THE HEART COMPANY, we believe in spreading #kindness, one beautiful moment at a time. In honor of #WorldKindnessDay, we’re thrilled to share Kindness in a Bottle – our #veganperfume that captures the essence of love, kindness, warmth, and compassion. For each heart shaped #fragrance bottle sold, we’ll be donating $1 toThe Love and Kindness Project Foundation (Karyn Ross). Together, let’s create a world filled with more kindness and a lot more love❤️. Shop Kindness in a Bottle today and spread some extra love and kindness on this special day! #Thankyou! #TheHeartCompany #KindnessInABottle #SpreadKindness #LoveAndKindnessFoundation #CleanPerfume #VeganBeauty #GiveBack #Gifting #Kindnessiscontagious #perfumeindustry #beautyindustry #beauty #amazon #amazonbeauty Amazon Beauty: https://lnkd.in/eWV78bVv

Thank you Entrepreneur Mirror for the article about THE HEART COMPANY and our love & kindness beauty mission. #presscoverage #brandstory #entrepreneur #femalefounded #beautybrand #purposedriven #globalmission #loveandkindness #beautyindustry #beauty #founderstory https://lnkd.in/gUBekX2p

THE HEART COMPANY is a lifestyle brand in beauty. We embrace an #omnichannel strategy to connect with customers on a deep emotional level, meeting them where they are. As a non-celebrity-driven #beautybrand, we foster strong connections across #generations, especially with #GenZ and #GenAlpha through our TikTok channels and TikTok Shop. Our #fragrance line, designed around #positiveemotions, nurtures the cultural and generational growth potential of this category, allowing us to build a resilient brand for longevity in a rapidly evolving beauty landscape. We prioritize #authenticity and emotional connectivity in everything we do. Our mission is to elevate beauty through the power of love and kindness. #beautyindustry #beautynews #beauty https://lnkd.in/euw8XjHb

In a world that moves fast, it’s easy to feel overwhelmed, disconnected, or unseen. That’s why THE HEART COMPANY is committed to fostering an environment where selfcare, vulnerability, and openness are valued. We want to remind everyone that it’s okay to pause, to breathe, and to ask for support when needed. #Mentalhealth awareness is not just a moment for us—it’s a movement that we are proud to champion. Whether it’s through the uplifting #vegan #perfumes we create, the conversations we spark, or the communities we build, our goal is simple: to help people feel loved, supported, and empowered to prioritize their #mentalhealth and #wellbeing. #TheHeartCompany #MentalHealthMatters #Wellbeing #TogetherWeRise #metime #positivermotions #MissionWithHeart #selfcare

Our founder, Kristina Rasmussen speaks about THE HEART COMPANY’s mission: to make people feel better and uplift them with positive emotions in a bottle. ❤️ #perfumecollection #beautybrand #valuecreation #lovebrand #fragrance