tonies®

🌟 From Licensee of the Year to member – tonies joins Licensing International ! 🌟 🎉As part of the leading trade organization for global brand licensing, tonies will connect with other industry leaders, build new partnerships and shape the future of children’s audio entertainment. 🎤 Christopher Becker, Director Licensing & Partnerships at tonies, explains: “This is a strategic step to further strengthen our global presence and the tonies brand. Licensing agreements are an important part of our portfolio and growth strategy. We look forward to forging exciting new partnerships.” 🌍 Already today, tonies is one of the industry’s largest licensees. Besides its very own tonies originals, the tonies platform contains content of more than 250 licensing partners, including Warner Bros., Hasbro, Mattel, NBC Universal. Most recently an extended agreement with The Walt Disney Company will see at least 50 new tonies featuring content from Disney, MARVEL, and National Geographic. ❤️ Thank you to Licensing International for welcoming us️. We can't wait to lead and shape the conversation in our space, in 2025 and beyond. 🚀 Exciting times ahead—stay tuned! #tonies #LicensingInternational #GlobalExpansion

🗳️Discover Imagination – Discover Representation! Bei tonies arbeiten wir täglich an einer kindgerechten Welt voller Fantasie, Freude und Bildung. Am nächsten Sonntag haben wir, und die Menschen in Deutschland eine besondere Möglichkeit dazu: Wir können die Zukunft unseres Landes mit unseren Stimmen wieder aktiv mitgestalten. 🤝Demokratie ist nicht selbstverständlich. Umso wichtiger ist es, gehört zu werden: Wir sind davon überzeugt, dass jede Stimme zählt – und deshalb stolzer Teil der Initiative #ZusammenfürDemokratie. Danke, C_SR (Creative Social Responsibility). 🪄 Es ist kein Hexenwerk: Geh wählen, übernimm Verantwortung und stärke unsere Demokratie – für die Zukunft deiner Kinder! #zusammenfürdemokratie #wählengehen #zukunftgestalten #deinestimmezählt #discoverrepresentation

👩💻Women in Tech Series – Celebrating Diversity and closing the gender gap in tech 💪 Did you know that despite earning about half of computer science and engineering degrees, women represent less than 20 percent of people employed in these fields*? At tonies, we’re proud to champion an industry where talent, passion, and innovation are celebrated - regardless of gender. We believe in empowering everyone to thrive in STEM (Science, Technology, Engineering, Mathematics), where opportunities for knowledge, innovation, and growth are based on interest and ability, not on gender. In the coming weeks, we will be sharing a series of interviews with some of our incredible female techies. We want to highlight their stories and empower more women and girls to join us in transforming the tech industry. Together, we can build a more inclusive and innovative future for all. 🧑🤝🧑 In our first edition of the series, Jennifer Schnaible one of our talented Mobile Developers, shares her insights. Jennifer has been part of our team since May 2023. 💬What do you love about your job? I love the magic of coding—how a few lines of numbers and letters can create an entire world to explore. I’m drawn to the complexity of certain tasks, where solving them feels like navigating a labyrinth, always searching for the path that leads to the solution. 💬What challenges did you face along the way? The biggest challenge for me was changing my learned mindset. I grew up believing that my path was to become a homemaker and that the jobs available to me—the ones that "fit"—were typical female roles like medical assistant, nurse, or kindergarten teacher. During my training, I realized that I could also belong in the technical field and that it was okay to pursue that path. 💬What is special about working at tonies? What I appreciate most is the open communication. You don’t just receive constructive feedback; you’re also encouraged to give it. On my team, collaboration is key. We support each other and always celebrate each other’s successes. 💬What advice would you give to women who are considering a career in tech or just starting out in the field? The same advice I’d give to anyone. Follow Yoda’s words: "Do or do not, there is no try.” Start up your computer, open your browser, and search for tutorials on how to build a website. If it sparks your interest, dive in and start creating! Thank you, Jennifer, for sharing your story with us. We are very happy to have you! * according to a McKinsey study in 2023. #WomenInTech #STEM #tonies

📣 Delivering on promises, again and again: tonies achieves all targets in FY24 🚀 This morning, we published our preliminary results, showing substantial revenue growth across all markets as well as increased profitability and free cash flow – making 2024 another year of profitable growth while continuing to expand tonies’ global footprint. 💬 CEO Tobias Wann says: “Our strong performance highlights the global appeal of our product and the dedication of our team worldwide. Once again, we have delivered what we promised for the year." 💬 CEO Jan M. adds: “Our success was mainly driven by a strong fourth quarter. Our results underline our healthy business model and strong financial position to fund future growth” ✨ Key highlights: ✔️ FY24 guidance fully achieved ✔️ Double-digit growth in all geographies, including the established DACH region, North America, UK and France ✔️ North America becomes tonies’ largest market ✔️ Another excellent Q4 performance, driven by high consumer demand during the holiday season and key commercial events. We look forward to an exciting 2025! 🎉 Find more details on our figures below, and via the link in the comments. #tonies #imagination #FY2024

🎉 The countdown is on, time for toys – Spielwarenmesse eG 2025 is just around the corner! From January 28 to February 1, tonies will be once again spreading joy and creativity at the world’s largest toy and game fair in Nuremberg. We are packing our beloved bestsellers from our very own Sleepy Friends to children’s favorite franchise characters – in the shape of a Tonie. Even more exciting: Our latest new releases. Have you met the Lalalinos or learned with our Clever Tonies? If not, we are happy to welcome you and showcase our full offering, for kids small and large. 📍 Where to find us: Hall 6, Booth A34. 🤝 Say Hi…If you’re looking to expand your retail offerings, explore exciting partnership opportunities, or simply share your passion for the magical moments, tonies brings to children's rooms all over the world. We can’t wait to connect with you and share what makes the tonies experience so unique! #Spielwarenmesse #tonies #Nuremberg

💯 Our journey to 100 Million! 🌍 🎉Today, we’re celebrating a special milestone at tonies. Since the start of our company, more than 100 million Tonies moved into new homes, enriching the lives of small and big listeners worldwide. From the very first “Creative Tonie” sold eight years ago to hundreds of beloved characters and a variety of formats which are now playing in more than 100 countries around the world. We're happy and proud that so many of you are part of our unique journey, that you share our vision and discover imagination with tonies. This is just the beginning. 🤝 From Tobias Wann, and all of us at tonies: Thank you, to all tonies fans around the world for your support!

🎙️ Unser CEO Tobias Wann hat im WirtschaftsWoche Chefgespräch darüber gesprochen, wie er Teil von Team tonies wurde, welchen Kontakt er mit unseren Gründern Patric Fassbender und Marcus Stahl pflegt, und wie er nun daran arbeitet, unsere Plattform zu entwickeln, um weltweit möglichst viele Kinder mit den Lieblingsgeschichten früherer Generationen oder mit neuen, kreativen tonies-Originalen zu begeistern.

Looking back on Black Friday 📺 Our CEO Tobias Wann was live on CNBC Friday morning – sharing our message on how tonies is developing from the largest interactive audio platform for children to a globally iconic brand. After a strong performance throughout 2024, we’re entering the busiest time of the year – with Black Friday successfully ringing in the traditional holiday shopping season. Don’t miss out on Tobias’ thoughts and the interview below.

🚨 Calling all UK tonies® fans! 🚨 This Black Friday, we're turning up the volume with a little help from Hypergram. Together, we’ve brought the Toniebox to life in a way you’ve never seen before—a GIANT HOLOGRAM! 📍Where? King’s Cross, London 🗓️ When? November 25th to 29th 📱Look out for the dazzling display, scan the QR code, and unlock our Black Friday offer to get 20% off Tonieboxes, bundles & accessories (hint: the offer is live right now, so don’t miss out!) Whether you’re already a tonies® fan or just curious about what all the fuss is about, this is your chance to experience the fun and creativity of the Toniebox in a whole new dimension 🚀 See you in King’s Cross—let us know if you spot it! 😄👀 #Tonies #BlackFriday #Hypergram #KidsAudio #Toniebox #KidsMedia #ScreenFree

👩🏫Kleine Entdecker*innen aufgepasst – die KLE!NEN EXPERTEN sind da! 🎉 🥁 Tonies präsentiert – unsere neueste Eigenproduktion für frühkindliche Wissensvermittlung: Die KLE!NEN EXPERTEN laden junger Entdecker*innen ab drei Jahren von November an in spannende und lehrreiche Welten ein. Die Hörspiele sind gezielt auf die Bedürfnisse der Kleinsten ausgerichtet und erweitern so spielerisch ihren Wissenshorizont. 🐳„Warum sind Wale so groß?“ 🦖 „Warum schlüpfen Dinosaurier aus Eiern?“ Die vier neuen Tonies der KLE!NEN EXPERTEN greifen manche der Fragen auf, die Kinder schon früh bewegen. Die ersten Geschichten sind im DACH-Raum ab November erhältlich. 🎤 Tobias Wann, CEO von tonies: „Wir bei tonies wollen innovative Inhalte zur frühkindlichen Wissensvermittlung schon für die Kleinsten unter unseren Zuhörerinnen und Zuhörern anbieten. Mit den kleinen Experten richten wir uns daher erstmals mit Wissensinhalte an Kinder ab drei Jahren. Denn auch junge Kinder haben viele Fragen zur Welt um sie herum. Diese Neugier möchten wir fördern und ernst nehmen.“ 🎤 Markus Langer , Chief Content Officer von tonies: „Kindgerechte Wissensvermittlung ist uns sehr wichtig. Die kleinen Experten bieten eine frische Perspektive, die besonders für die Kleinsten geeignet ist. Die Geschichten sind humorvoll und einfühlsam erzählt, wodurch die kleinen Zuhörerinnen und Zuhörer auch spielerisch zu kleinen Expertinnen werden“.