Zalando

The slopes are calling! 🏔️ We’re getting ready for the LAAX OPEN, which for the first time will be presented by Zalando. It’s the most prestigious freestyle festival in Europe, which has grown over the decades and features top-class sporting contests in halfpipe and slopestyle, currently organised as FIS Snowboard and Freeski World Cups. The freestyle festival will take place from January 14-18th, 2025 at the ‘World's Best Freestyle Resort’ in Flims Laax in Graubünden, Switzerland. International snowboard and freeski stars will attract and captivate the audience with their performances, as will the snow parks, open-air live concerts and party action. We’re rethinking the sports shopping experience and building new community elements, where customers can look up to their sports idols and get inspired by their challenges and achievements. Winter sports are an important part of our customers’ lives & we want to inspire them to find their individual sense of style, be active and achieve their goals. To kick things off, we’re presenting a live shopping experience on Thursday, Jan. 14th at 16:30, hosted by David Habluetzel, featuring athletes such as Pat Burgener (🇨🇭Halfpipe champion) and Lisa Zimmerman (🇦🇹Medal-winning freeski queen). Customers can watch the live stream directly on the app or home screen, and enjoy engaging conversations, demonstrations & fun segments. They can also interact with our guests in real time via live chat and reactions, or even shop featured items easily with the integrated product carousel, adding them to their wishlist or basket with just a click. Get inspired at our live show here: https://bit.ly/3WdphKa #LAAXOpen #Freestyle #ZalandoNews 

The world of e-commerce is rapidly changing, and generative AI is leading the charge. Zalando Assistant Beta is now available in 25 markets with 21 local languages, and over 1 million unique customers have had a conversation with the assistant 💬 The way people discover products is evolving, and our latest blog article explores this exciting shift. Product Design Manager, Jarno M. Koponen, shares insights on how generative AI and new content discovery solutions are revolutionizing e-commerce and human-machine interaction. Read the full article to learn more about this fascinating evolution in online shopping: https://lnkd.in/dd9rPYwu #InsideZalando #ZalandoDesign #ZalandoTech

Freestylin’ has never looked so good. 🏂 Switzerland and Austria have teamed up again on the Saas-Fee glacier to prepare for the upcoming season, both physically and mentally. Their journey continues at the LAAX OPEN presented by Zalando, Europe’s top free-ski and snowboard event in Europe, which takes place this January at Flims Laax in Graubünden, Switzerland. As coaches for their nations, our on-slope talents Pat Burgener (🇨🇭Halfpipe champion), Lisa Zimmermann (🇦🇹Medal-winning freeski queen), Mathilde Germaud (🇨🇭Record-breaking slope star) & Dennis Ranalter (🇦🇹freeski pro) are inspiring the community with life hacks and tips to help everyone reach their personal best, both on and off the slopes. Sports are an important part in the life of our customers, and Sports apparel is part of expressing their identity. We want to enable this through an exciting and inclusive assortment as well as inspirational experiences. We hope that you’ll follow along with us during the LAAX OPEN, presented by Zalando and also tune in for our upcoming live shopping experience on Tuesday, Jan. 14th. See more here: https://lnkd.in/dnnZBF-3 #LAAXOpen #Freestyle #ZalandoNews 

25 members of our product design community predict the developments we can expect in the industry in 2025: https://bit.ly/4aaFrtB 🔮 With AI evolving from a gimmick to a transformational tool, how will it continue to revolutionise and redefine the way we work? And how might integrating other advanced technologies, like Augmented Reality, into our processes add more value to the user experience? Our community also examines the European Accessibility Act, a pivotal moment for diversity and inclusion that's set to impact the experiences we design. From a greater focus on quality to enhanced personalisation to a continuation of ‘Brat’ visual boldness, check out the predictions of 25 community members: Lana, Idowu, Manuela, Kalliopi, Çiğdem, Andrea, Andrea, Gonzalo, Edward, Esin, Michael, Jarno, Kim, Yishi, Irene, Inès, Christian, Jack, Kratu, Ana-Maria, Raph, Anna, Bobby, Lakshmi, and Gloria 💭 #ZalandoDesign #InsideZalando #ZalandoTech

To kick off our year of thought leadership from inside Zalando, we're joined by Nina Trofimova, Team Lead Global Corporate Communications, who gives us a glimpse into how the Corporate Affairs team communicates Zalando’s story to the world 💬 Nina shares her career to date with our host, Janine, while reflecting on how the image of her grandmother sparked a lifelong curiosity about the world, the vital role of team support in our careers, and the importance of not losing sight of the bigger picture in day-to-day work. Tune in: Spotify: zln.do/3ztO1lS Apple Podcasts: zln.do/3NmR9FO Or your favourite podcast platform! #InsideZalando #ZalandoPiecesOfMe

Delivering personalised recommendations is key to engaging our customers, but traditional models can miss the complexity of user-content interactions. By integrating graph neural networks (GNNs), we’re exploring a cutting-edge approach to better predict clicks and enhance the shopping experience. In her post, Senior Applied Scientist Mariia Bulycheva explains how GNN features were integrated into the models powering the Zalando Homepage: https://bit.ly/4fNnQZC #ZalandoTech #InsideZalando #ZalandoScience #RecSys

Our Lounge colleagues came together to celebrate the New Year in style with their traditional year-end event. The theme, Behind the Masks, brought out everyone’s creativity as they donned their most imaginative masks and outfits to join the celebration 🎭 The evening’s entertainment was hosted by the fabulous Gloria Gaypierre, who wowed us with an unforgettable karaoke session, dazzling performances to Lady Gaga hits, and, of course, the much-anticipated Mask Awards! To cap it all off, one of our meeting rooms morphed into a lively dance floor, where two of our talented colleagues took turns DJing incredible sets that kept everyone moving to the beat. Thanks to our Lounge Support & Assistance Team, who transformed the office into a warm, festive space, and cheers to another year of connection, creativity, and community at Lounge 🧡 #InsideZalando #LoungeByZalando

Haven't got a New Year's resolution for your 2025 moodboard yet? Here's our New Year's resolution generator - just pick one of our values that we live by every day: • Put purpose first, ego second: We stay humble and trust that our personal success comes from making the best decisions for the customer. • Be your team’s biggest fan: Magic happens in teams. To build strong teams, we give our best and hold each other to high standards. When colleagues do great things, we make sure to recognise those responsible 🧡 • Solve something that matters: We start with an experience worth creating and then work backward. To achieve desired outcomes, we focus on critical inputs that we can control. • Don't meet because it's Thursday: The measure of a good day is accomplishment, not activity. We challenge our routines. We never justify our approach with “that’s how things are done around here" 📆 Which will you choose? For more inspiration, check out all of our values here: https://zln.do/49YcRLR #NewYearsResolutions #InsideZalando

It’s the last day of 2024! 🎇 Want to end the year in style with us? Before starting a new chapter called 2025 tomorrow, let's look back at the trends that moved us throughout the year. Based on our own data, our Trend Rewind is an interactive summary of 2024's fashion trends, showcasing the hottest styles, their growth in popularity and engaging content like expert insights, trend analysis and visual stories. This feature delivers a fun, reflective, data-driven recap of the year's biggest trends, providing our customers an even more engaging and entertaining experience, which is an important part of our strategy. We’re constantly looking for ways to inspire our customers and support them in finding the styles they love. Read more in our newsroom: https://zln.do/3Dk1jq5 #Rewind #TrendSpotter #ZalandoNews

2024 was another year of technical innovations! We developed different pilots and experiences to entertain and engage with customers in an inspiring environment, such as curated boards, styling on avatars, the Trend Spotter, Follow my Style (a new offering on Stories on Zalando) & our live shows on our Live Hub. And since the beginning of the year, we’ve been using generative AI to create background images for product photos on Zalando in addition to classic photo shoots. Read more about some of these innovations in our tech hub: https://zln.do/3V13Mvz #FashionInspiration #Ecommerce #generativeAI #ZalandoNews