Unser CMO Sebastian hat ein paar Studien 📊 und Insights zu den Fragen, ob & wie in Japan Prospektwerbung funktioniert von seiner Reise mitgebracht. #MakingWaves #Local
🚀 Is Flyer Advertising Still a Thing in Japan? The Surprising Answer from the High-Tech Nation 🇯🇵📬 During a recent trip to Japan, I found myself pondering an interesting question as a marketing and media enthusiast: In a country renowned for its technological advancements, does traditional flyer advertising even exist? The answer is yes—and it’s more prevalent than you might think! Japan is full of surprises. According to a recent survey by 株式会社NEXER (NEXER Co. Ltd.) in collaboration with 株式会社アドワールド (Adworld Co. Ltd.), over 50.4% of respondents check their home mailbox every day, with 40.5% of them regularly looking through the flyers they receive. For marketers, this presents a significant opportunity. In a world where digital communication reigns supreme, the effectiveness of traditional advertising in a high-tech society like Japan is unexpectedly high. Why Traditional Leaflets Are Still Effective in Japan? One of the most fascinating insights regarding this topic I gathered during my trip is that physical flyers remain a powerful marketing tool, primarily because of their tangible nature. Nearly 58.8% of people who see a flyer reported visiting the store being advertised. This shows that even in a digitally forward society like Japan, direct customer engagement through print materials holds a special place. What may seem "old school”to Europeans still plays a vital role in Japan’s advertising landscape - it's not just about the information, but about reaching the customer where it matters. What Makes Flyers So Effective? Another interesting finding comes from Japan Trend Research, where 48.3% of respondents said they look at flyers even when they are not particularly interested in the ads. This highlights the power of surprise and the allure of unexpected offers that eventually lead people to the store. Additionally, people in Japan value local relevance. Many survey participants appreciate flyers because they keep them informed about new openings and special promotions in their neighborhoods. 40% said they pay particular attention to flyers from local businesses. Lessons for the European Market? 🇪🇺 Japan’s example shows us that unaddressed flyer advertising, often described as “outdated”, still holds significant value even in technologically advanced societies. For the European market, this could be a sign that we shouldn’t be too quick to judge traditional effective advertising methods. When used strategically, especially to target local audiences, they can still be a highly effective tool—particularly when combined with incentives like discounts and special offers. 🔗 Sources: - 株式会社NEXER (NEXER Co. Ltd.) & 株式会社アドワールド (Adworld Co. Ltd.) survey 折り込みチラシを見たときの行動に関する調査 - Japan Trend Research "チラシを見たときの行動に関するアンケート #MarketingTrends #JapanMarketing #DoorDrop #PrintMarketing #FlyerAdvertising #ConsumerBehavior #MediaStrategy #ClassicAdvertising #LetterboxMarketing #LeafletDelivery
Marketing-Hubs | Automatisierte Beschaffungsprozesse für dig. und konv. Marketing | Experte für Print-Produktion und Print-Innovation | Logistik & Fulfillment
3 MonateInteressant ✅ …und bestätigt meine Meinung, das crossmediale Werbung in 2-facher Sicht nachhaltig ist. 💶🌱🚀 Wer es schafft, dass sich klassische/haptische Werbemittel und digitale Werbemittel gegenseitig unterstützen, erzeugt eine vielseitige und mehrwertige Customer-Journey 😉. Es gibt so viele Möglichkeiten….