Beitrag von Ralf Herbst up2date-trend

Secret Shampoo in a Jacuzzi After a long day of skiing in the Alps, I discovered that my trunks were wet and did not have the best odour. I was already late for my spa date, so I hastily washed my trunks rushed to the jacuzzi and quickly jumped in. Then, oh well, I had not properly rinsed the shampoo off, so it had to happen... The dozen Mentos in a Coke bottle effervescent moment, an unexpected bubble bath vulcano, on steroids, a wall of bubbles erupted and caused everybody to leave the Jacuzzi. Why did I tell this small anecdote? It involves surprises and knowing what not to do. Lessons: Be prepared and be on time, oh but do keep the surprise part. She will never forget that moment, well, neither will I. This leads us to the main topic as to why people keep coming back to read your blog, newsletters. They expect to be positively surprised by different and creative perspectives and being immersed by, e.g. seeing the experience through your lenses. A key ingredient can be: Positive Suprise Vibes for Tribes How do you build your tribe? Tickling toes and taking care of your audiences' woes. Offering immersive and inspiring content for them to save time, money and to also have a good time. As I am nearing 10k followers, I have provided my readers with different perspectives. Every thought has already been thought, every word has already been written. However, just like with 3* Michelin Chefs, you need to be aware of your audiences' needs and plant seeds for them to grow and provide art on a plate. You need to grind to find. Offer fertilizers and shortcuts and baby spoon feed thought solutions. A red thread should be visible, a certain style as well, however, do leave room for interpretation. A new roam room for your audience to zoom. You are the DJ, so ensure that the music (content) you play does resonates with your audience. The secret is your love for what you do. Just like in the video clip, show different perspectives by creatively arranging "WOW I did not know that" moments and topping it with some personal anecdotes. It has worked quite well for me. I got 7 million views (last 365 days), over 100k engagements, got lots of invites to great events and have considerably extended my network. Ever since I have started posting regularly and finding support buddies, the engagements and number of followers have grown quite nicely. Enjoy the inspiring video created by Jordi Koalitic.