MDX by MetaDesign

We are thrilled to announce that we secured 2nd place in the Open Innovation Challenge with VARTA Automotive and Clarios, organized by The Drivery! 🥈   ✨ Facing 8 innovative startups with existing solutions, we demonstrated how our design-driven approach not only addresses critical problems but also navigates the complexities of integration and business modeling for future products.    🚀 Our mission was to enhance the customer journey around low-voltage network solutions. We didn't just focus on improving experiences; we aimed to develop a product that VARTA can deploy to expand their services, ensuring they remain leaders in the industry. 🔋💡   Our solutions: A multi-modal, AI-powered assistant that empowers mechanics to service modern vehicles faster, automate repetitive tasks, and improve customer relationships, all while increasing brand loyalty for VARTA.    Here's how we achieved this: Discovery: we began by understanding the problem from the end user's perspective, conducting deep research into challenges and existing solutions. 🔍 Define: we crafted a concept that not only solves the problem but also creates significant business impact for VARTA. 📈 Design: we designed a prototype, refining it through a Sprint format and quick iterations and re-validations during the Bootcamp. 🔧 Pitching: Our final 'startup' pitch integrated not just the prototype but also a comprehensive journey for further development and seamless integration into VARTA’s system. 📊 This was an incredible experience, and we are excited to continue exploring further development! A huge shoutout to our amazing team Valeria Grace Iva Jack Matteo René for this fantastic result! 🙌Thank you to Mauricio, Jacqueline, Vivian, Sarah, Sebastian for your trust and support! 💖 MetaDesign #OpenInnovation #Innovation #AI #ProductDesign #Digital #Design

Last Friday, our friends at Silicon Allee visited us with 10 startups from Italy. 🇮🇹🚀   What do startups from #MedTech #ConsumerElectronics #MobilitySaaS #Fashion #Sustainability and #Robotics have in common with a design agency? 🤔 How they approach building their products and being design-driven. 🎨 Our Head of UX, Steven B. Cook, talked about our approach to design and particularly in the context of changes brought about by AI.  💡 He took us on a journey to understand our evolution from designing for 1's and 0's in a linear world of input=output, to a world where we prompt machines with an entirely different set of interactions that result in proactive dialogue. 🌐   Here are three key changes we see so far:   #1 Multi-contextual and multi-modal: how do we design for non-linear interactions? 🔀 #2 Real value: how do we translate brand character while ensuring we provide value to user needs, rather than just sharing a targeted ad? 💎 #3 Don't underestimate UX: in times of significant behaviour changes, with stronger demand for personalisation and shorter forgiveness windows from users, we must focus even more on UX. 🎯   Thank you to Florin- Catalin Chici, Silicon Allee, and Fraunhofer Heinrich Hertz Institute HHI for facilitating these sessions and to all the startups for visiting us! Here's to future collaborations. 🤝✨ DAMō Eoliann Flywallet - We got you covered. MESPAC SUNSPEKER R5®Living TOD System treepli Flowy Iva Jankovic Matteo Quadrelli MetaDesign   #DesignThinking #UserExperience #TechInnovation #AIDesign #StartupCulture #CreativeTech

We did it again! 🎉 For the 25th year in a row, MetaDesign is the leading top-selling corporate design agency in Germany! This extraordinary achievement is a testament to our commitment to excellence, deep-rooted values, and unique ability to adapt and innovate while staying true to ourselves. 🏆 We at MDX are incredibly proud to be part of this talented team and proud of playing a key role in driving MetaDesign’s evolution and continuous success. 🙌🏼 #CorporateDesign #Branding #Design #Innovation #InnovationUnit

Just participated in an incredible event by BrandFestival in Berlin! 🎉 From thought-provoking stage discussions to inspiring off-stage conversations, it was a truly enriching experience. 🌟Selected takeaways that resonated with us: 💡 Jens Andersson (F&B Happy): "Our role as designers is to solve problems. To live our creative lives, we must shed the fear of being wrong." 🙌 Stoyan Yankov echoed Joe Foster (Reebok founder): "Don't worry about failure, worry about yourself!" 🤔 Oliver Feldwick (T&Pm) on the future: "Where is it going? We don't know." Our Head of UX, Steven B. Cook, took the stage to discuss navigating the unknown: 1️⃣ The era of new experiences demands a different approach to problem-solving 🔍 2️⃣ Experiences are no longer linear 📈 3️⃣ Designing for AI applications requires balancing human creativity with novel thinking methods 🤖✨ Grateful to BrandFestival for the invitation and the opportunity to connect with industry leaders. 🙏 Can't wait for the next edition! 🚀 MetaDesign #brandfestival2024 #designforinnovation #branddesign #productdesign #futureofexperience #designforfuture #culturedesign

Our Director of Product, Jack Mitchell, is just back from the Hatch Conference after hosting an inspiring and provocative roundtable on the evolving role of product design in the age of AI, spatial computing, and beyond. 🚀 Together with a great group of talented designers, they tackled thought-provoking and fundamental questions about the future of experience design and how the technological advancements of our age relate to our aspirations as human beings, cultural development and what drives us as a species. 🙌🏼 "It was inspiring to see such diverse viewpoints on topics that took us from hotly debated corners such as the value of design versus art to how we shape the tools that shape us" - Jack. Thank you Hatch Conference for providing the space to host such crucial conversations and thank you Indigo Lewisohn for the great pictures. 🙏🏼 MetaDesign #ProductDesign #UX #HatchConference #AI #DigitalProduct #Design

We are incredibly proud to be part of Germany's number one agency, as recognized by PAGE – Das Magazin der Kreativbranche CD/CI ranking! 🎉✨ A big thank you and congratulations to our amazing teams, partners, and supporters for this remarkable achievement. ❤️

🔥 Thrilled to share that Steven B. Cook, our Head of UX, will be speaking at BrandFestival this September! 📯 At MDX, Steven works closely with new technologies and AI, exploring how these potent tools will revolutionize the future of customer experience. As he brings to life new exciting possibilities for many of our clients, he will share during the keynote his personal experiences and dive into hyper-personalisation and the impact that AI will have on brand interaction and design systems. 🙌🏼 Join us at BrandFestival as we navigate the intersection of branding and the smart revolution and reach out to Steven and Iva to schedule a meeting on site! MetaDesign #UXDesign #AI #CustomerExperience #CX #BrandFestival #Branding

Is complexity the root of all evil? 🤔 Or is it the key to adding richness and a feeling of satisfaction? 🌟 Uncover the complexity and other product-related questions in our new episode of The Right Thing Now, where we talked to Rhiannon White, CPO at women's health app Clue . 🎙️🎧 Catch the full episode on Spotify and other major platforms! Your host, our own Director of Product and data enthusiast 👉 Jack Mitchell #MetaDesign #design #productdesign #healthtech #femtech #innovation #DonNorman #livingwithcomplexity #digitalproduct #UX

🚀 Meet us at Hatch Conference where our Director of Product Jack Mitchell will be hosting a thought-provoking roundtable!   📯 At MDX, we're deeply invested in understanding how emerging technologies will shape the future of product design and experience. Jack's roundtable will delve into this very question, exploring how we can design for a world where the lines between physical and digital are increasingly blurred, and how we can ensure technology empowers and elevates the human experience.   These are just some of the critical questions Jack will be exploring. Join him for a glimpse into the future of design and the role we all play in shaping it. And if you are participating in the Conference and want to connect with Jack, just reach out to us.   🙏🏻 A big thank you to Hatch Conference for hosting this important dialogue! #ProductDesign #UX #HatchConference #AI #DigitalProduct #Design

🏆 Announcing the Winner of Our Startup Call: Racemappr! 🏆 We're thrilled to share the results of our first Startup Call! 🎉 The winner is Racemappr, a Riga-Berlin based seed-stage startup aiming to create a community tool that sports clubs want to use every week. 👟🏅🏊🚴 🔍 Why Racemappr? After reviewing numerous applications, Racemappr's potential truly stood out. Their challenge resonated with us: ➿How do you build a community platform that helps motivated sports enthusiasts do what they do best: get together and get active? In today's digital landscape, user-friendly platforms are essential. Racemappr's challenge on balancing personalization, engagement, and scalability has the complexity we love to design for.➿ 🤝 For Racemappr's founder, Jon Sykes, defining the fundamental core of the product has been a challenge. As startup founders often do, he found himself torn between what to build for which stakeholder group, knowing all their needs intimately but struggling to find what to solve for first. 〰️ This is where our partnership comes in. We'll use our lean, human-centric approach to design and create an MVP that lays the foundations for Racemappr's growth into a thriving sports community.〰️ 🚀 We'll work closely with Racemappr to: ➡️ Identify the fundamental essence of the community platform based on the needs of different user groups ➡️ Develop a MVP ➡️ Create a foundation for solution to scale ➡️ Provide mentorship and guidance 🙏 A big thank you. We extend our heartfelt gratitude to all the innovative startups that participated in our Startup Call and to the supportive communities across Europe. Your enthusiasm and involvement were crucial to the success of this initiative. Here's to the exciting journey ahead with Racemappr and to the continued growth and innovation in our European startup ecosystem! 🚀🏃♂️🏃♀️ #ProductDesign #UX #UI #StartupCall #SportsTech #MVP #DoingTheRightThingNow #designdriven MetaDesign #StartupSupport #UXDesign #CustomerExperience