In this edition of the weekly briefing, we examine how retailers are reacting this year to Amazon’s Prime Day announcement as seen in data from Modern Retail+ Research.
Brands on TikTok Shop are gearing up for a busy July as the video-sharing app looks to take on Amazon’s Prime day, one of the largest sales events in the U.S.
During its fourth-quarter earnings, reported on Thursday, Nike disclosed that revenue was down 2% year-over-year on a reported basis. And according to some analysts and investors, the issue is that Nike invested too much, too quickly in DTC
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s retail media guide as part of our yearly CMO strategies report series.