Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
As you settle back in to your week, here’s a recap of what you might’ve missed from Cannes Lions 2024 across our coverage areas:
Media
- Publishers’ top tips for pitching advertisers at Cannes
- Why Dow Jones CMO Sherry Weiss is focused on AI
- Publishers at Cannes chase ad dollars surrounding women’s sports
Marketing
- Investment bankers and private equity firms turn up en masse
- Sports hold full court at Cannes Lions 2024
- Sugar23 pitches marketers on production in Cannes
- NFL CMO Tim Ellis on its global expansion
- Laurie Lam, chief brand officer for e.l.f. beauty on shock-based marketing
- OpenAI believes AI development is a ‘shared responsibility’
- How Uber Ads is tackling programmatic challenges and AI innovations
- What Spotify’s push into video could mean for its ad business
- Why commerce media networks are making a bigger play at Cannes Lions 2024
- At Cannes Lions 2024, TikTok doesn’t talk about a U.S. ban
- Inside Instacart’s plans to make every surface shoppable with CMO Laura Jones
- Cavel Khan, chief growth officer at Group Black, on the importance of reaching Black and diverse audiences at scale
- Tressie Lieberman, CMO of Yahoo, spoke on not underestimating the power of consumers as influencers
- Hilton CMO Mark Weinstein says the ‘hot air’ AI hype cycle isn’t over yet
- GARM and Ad Net Zero launch new standards to transform carbon emission measurement in media
- Mark Kirkham, CMO, PepsiCo international beverages chats about generative AI use
- How tackled their evolving role amid AI and growth challenges
- LinkedIn eyes B2C marketers as it looks to increase ad dollars
- Michael Lacorazza, CMO, US Bank talks financial media networks
- Jim Mollica, CMO of Bose, spoke on networking at Cannes
- Cannes Lions 2024 was the festival of creators
- Jean-Paul Jansen, CMO Mars petcare, North America spoke on the company’s data strategy for category storytelling
- Matt Wauserlauff, co-founder and CEO of Blockboard (Digiday’s Cannes coverage sponsor) spoke on the marriage of generative AI and blockchain technology
- Jenny Lewis, CMO of The Knot, on Cannes Lions 2024
Future of TV
- Omnicom and The Trade Desk co-develop new data solutions to optimize CTV budgets
Media Buying
- Why influencer agencies drew attention at Cannes Lions
- Omnicom and Amazon Ads partner to connect audience data to browsing and shopping insights
- David Jones on The Brandtech Group’s plan for generative AI
- Omnicom’s Flywheel gets certified with TikTok Shop as it ties creators to sales results
- Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
- Inside Publicis Groupe’s closed-door Cannes AI push
More in Media Buying
Programmatic pushes its way into the upfront bazaar
Several heads of investment at media agencies acknowledged that a larger percentage of their upfront spend on behalf of their clients is being handled programmatically, with hands-on-keyboards rather than handshakes.
The upfront market is only now picking up steam, as buyers push pricing rollbacks on streamers
Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyer are demanding of the main streaming services.
Media Buying Briefing: How agencies balance media and creative as AI projects ramp up
As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side.