Media agencies are buying public relations shops and investing in AI as the rapid growth of digital media presents new opportunities to engage consumers and expand their specialities.
Walmart and Target specifically are gaining ground among the marketers investing in retail media advertising, according to a recent Digiday+ Research survey of brand, retailer and agency professionals.
In this edition of the Digiday+ Research Briefing, we examine how Amazon is facing retail media competition from Walmart and Target, how publishers are preparing for Amazon Prime Day despite a drop in affiliate commerce revenue and how X’s CEO was on a mission to drum up business at Cannes, as seen in recent data from Digiday+ Research.
Publishers are leaning into the opportunity to score more ad dollars from marketers that are eager to enter this category.
This week’s Future of TV Briefing looks at why performance-minded, digital-leaning advertisers need help crossing over as traditional TV metrics subsume streaming.
While retail media has a ways to go before competing with No. 1 marketing channel social media, it’s making rapid strides as its strengths become more clear.
The most prestigious event in tennis begins next week.
There are two ways to look at the emerging influencer marketing industry: the talent side and technology side of the business.
In this edition of the Digiday+ Research Briefing, we examine Amazon Ads’ new AI offerings and Omnicom partnership, how influencer agencies are capturing attention at Cannes and GroupM’s 2024 ad spending forecast, as seen in recent data from Digiday+ Research.
Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
