a:gain [again]

We need your skills, enthusiasm and green heart for implementing more of our digital marketing initiatives. We know our market and customer segmentation and which key messages that are relevant to whom and at which time in the investment, design, tendering and execution phases of construction projects. We use and work intensely with LinkedIn, with Instagram and use HubSpot and Business Central. We increasingly want to implement webinars, increase our usage of paid digital marketing, blogs and further work with customer and project feedback inquiries by the use of HubSpot. We would like to nuance and improve our key messages to the different stakeholders, where e.g. building owners want key information on tonnes of CO2-e they save by choosing our industrially upcycled products. The architects need to know of design variables, aestetics and that we can deliver the products 12 - 36 months after they have specified them. Contractors want to know purchasing price, discount rates, installation procedures, technical documentation. We would like to hear from you, if you want to use your skills at a great atmosphere scale-up which is highly purpose-driven. We are looking for interns that are available for full semester. The built environment is responsible for the usage of ~ 60% of all raw materials extracted and processed from Mother Earth. The built environment is responsible for ~ 40% of all global CO2-e emissions. Use you skills wisely. We are looking forward to hearing from you! https://hubs.la/Q02-HYkW0 #wastetovalue #upcycling #scarceresources

Did you sign up for Circular Build Forum in January in Helsingør? Where, amongst many other great learning sessions, our Christian Wittrup will be hosting and facilitating a 90 minute session on how we as an industry should nuance our 'old Waste Hierarchy' towards an 'updated and more nuanced Resource Hierarchy' which is already planned in new and updated Rådet for Bæredygtigt Byggeri 2025 manuals. Why is this important? It is important because it has great impact on a) how we speak and terminologically approach 1-1 direct reuse, industrially upcycling or downcycling etc. That a:gain has a great impact on how we calculate LCA and EPD. That a:gain has a great impact on commercilisation, on scalablity, on digitalization, on documentation, on traceability, on competing on equal terms. In short: it is immensely important if we want a less climate-damaging real estate industry. Christian will be joined by Emil Eriksen from Artelia Denmark and Line Blæsberg Tellefsen from Rådet for Bæredygtigt Byggeri. They will kick off the session, and hereafter, those who join are asked to participate in positioning various companies, materials and products within the hierarchy .. and talk about a) guarantee, b) traceability, c) documentation, d) impact on CO2-e, scarce resources and offsite biodiversity and g) ESG impact. Sign up. Get wiser. Share your insights. Sign up: https://hubs.la/Q02-jRvs0

a:gain [again] visited Aarhus to film at TRÆ - a truly inspiring example for sustainable and circular construction! ♻️ Project TRÆ, located in the heart of Aarhus, redefines how we build by focusing on natural, sustainable materials and innovative design. Its commitment to lowering CO2 emissions and promoting upcycled materials aligns perfectly with our mission at a:gain [again]. Seeing our vast amounts of numerous upcycled products integrated into this project is a proud moment for us, showcasing the beauty and functionality of circular solutions in real-life applications! This video offers a glimpse of the great footage captured by Mikayla Baldwin , Måns Olof Larsson and Lasse Høg ! Stay tuned - we’re excited to share the full video with you very soon! 📷 In the meantime, check out the pioneer work done at TRÆ (https://hubs.la/Q02ZXMd30) as well as the circular building solutions we offer at a:gain [again] (https://hubs.la/Q02ZXP090)! Lendager Artelia Denmark Kaj Ove Madsen A/S Aarhus Vognsen & Co Entreprise A/S The Union Henrik Kjærgaard-Phillipsen

100% Black Friday Free Zone! 💡 At a:gain, we believe in challenging the norms that harm our planet. Black Friday represents overconsumption, waste, and the exploitation of scarce resources — values that go against everything we stand for! We can not stop construction projects. We can stop consumption. But, instead of encouraging the use of virgin materials and exhausting our planet's limited resources, we advocate for smarter, more sustainable choices: ✔ Upcycling waste into new, valuable products ✔ Making use of by-products ✔ Creating a circular economy that respects the boundaries of our planet Why? Because our planet can’t afford Black Friday! ❌ The environmental costs of overproduction and fast consumption are staggering. Together, we can rethink what and how we consume, prioritizing long-term solutions over short-term deals. Let’s invest in a future where sustainability and innovation replace exploitation and waste. Join us on this journey! ♻️

At a:gain, we understand that a true green transition involves more than just reducing CO2 emissions. It also means protecting and enhancing biodiversity. As balanced ecosystem is essential for sustaining a healthy planet, we design our products with a commitment to make a positive environmental impact. Today marks the last day of our two week's series where we were sharing valuable insights and stories about biodiversity every other day, aiming to raise awareness about its importance and the role we all play in its preservation. A Historic Breakthrough for Ocean Conservation 🌊 A significant milestone in ocean conservation took place on March 4, 2023, when Secretary-General António Guterres celebrated the finalization of the ‘High Seas Treaty.’ This groundbreaking agreement aims to conserve marine biodiversity beyond national jurisdiction, marking a huge win for multilateralism after nearly two decades of negotiations. The treaty addresses critical issues like climate change, biodiversity loss, and pollution, aligning with the 2030 Agenda for Sustainable Development. Its goal is to protect 30% of our oceans and enhance marine conservation efforts. As Ambassador Rena Lee declared, “The ship has reached the shore,” signaling hope for a healthier, more resilient ocean. Let’s recognize this important achievement and commit to protecting our precious marine ecosystems! ℹ️Read the full article by the UN here: https://hubs.la/Q02X5HWc0!

At a:gain, we understand that a true green transition involves more than just reducing CO2 emissions. It also means protecting and enhancing biodiversity. As balanced ecosystem is essential for sustaining a healthy planet, we design our products with a commitment to make a positive environmental impact. Over the next two weeks, we’ll be sharing valuable insights and stories about biodiversity every other day, aiming to raise awareness about its importance and the role we all play in its preservation. Why Bees Are Climate Heroes 🐝 When we think of climate champions, we often overlook the role of bees. Yet, these tiny pollinators are powerful defenders of our ecosystems, playing an unsung role in fighting climate change, especially in grassland environments. - Creating Biodiversity: Bees are essential in seed production for countless species of flowering plants, preserving the diversity in ecosystems like grasslands. Their pollination work ensures the health of native plants, which form a deep-rooted shield against soil erosion and store carbon underground. - Soil Guardians: Many bee species nest in soil, aerating it and promoting water retention. The vast plant root networks they support stabilize soil structure, facilitating healthy ecosystems that sustain a variety of life forms. How You We Help: - Plant native wildflowers, even in small spaces, and avoid pesticides. - Advocate for local mosquito management practices that protect bee habitats. - Support brands committed to sustainable agriculture and pollinator protection. - Bees are more than honey makers; they're climate superheroes! By taking small actions, we can all become guardians of these incredible pollinators. ℹ️Read the full article by WWF here: https://hubs.la/Q02X4gst0!

Let's throw back to a project reference we've completed in 2019! We're excited to present Upcycle Studio, a pioneering development that stands as the world’s first commercially scaled circular housing project. Located in Ørestaden, Copenhagen, this innovative project consists of 20 terraced houses designed to push the boundaries of sustainable architecture. This project, led by the Lendager Group in collaboration with building owner Nrep and contractor AG Gruppen achieved impressive environmental results. In line with its circular economy principles, Upcycle Studios incorporated 75% of its windows from public housing in North Jutland, used 1,000 tonnes of concrete waste from the Copenhagen Metro, and built floors, walls, and facades with upcycled wood offcuts from Dinesen. What a:gain [again] delivered? We delivered a pre-development mock-up project delivery of Viddø in which we encountered the issues with using demolition facade glass for new facades. Instead, today we use demolition facade glass to make our interior glass partition walls, Tystø, where our Viddø is made from discarded pre-consumer industrial glass. This groundbreaking project showcases the potential of circular design and responsible building practices. 🌱🏠 #CircularEconomy #UpcycleStudios #SustainableArchitecture

At a:gain, we understand that a true green transition involves more than just reducing CO2 emissions. It also means protecting and enhancing biodiversity. As a balanced ecosystem is essential for sustaining a healthy planet, we design our products with a commitment to make a positive environmental impact. Over the next two weeks, we’ll be sharing valuable insights and stories about biodiversity every other day, aiming to raise awareness about its importance and the role mankind plays in its preservation. Microplastics Found in Dolphin Breath for the First Time 🐬 A groundbreaking study has uncovered microplastics in the exhaled breath of bottlenose dolphins, highlighting a concerning new route of exposure for marine life. Even dolphins in rural locations like Barataria Bay, Louisiana, were found inhaling these airborne contaminants. Researchers, working with Sarasota Dolphin Research Program and National Marine Mammal Foundation, sampled dolphins’ breath using petri dishes over their blowholes. Shockingly, all 11 dolphins in the study exhaled microplastics, with most particles identified as polyester—a common polymer from clothing. The findings suggest that microplastic particles, known for spreading globally via wind, are now polluting dolphins’ airways. Leslie Hart, co-author of the study, emphasizes the gravity: “Dolphins have a much larger lung capacity and take deep breaths, potentially exposing them to higher doses of microplastics than humans.” This revelation is alarming, especially for dolphins in areas like Barataria Bay, still recovering from the Deepwater Horizon oil spill, where lung health remains compromised. The intersection of oil pollution and airborne microplastics could exacerbate health risks. These findings remind us that microplastics are an environmental crisis, affecting even the most majestic marine animals. Collective action on plastic pollution has never been more urgent. ℹ️Read the full article by the Guardian here: https://hubs.la/Q02X4h_P0!

At a:gain, we understand that a true green transition involves more than just reducing CO2 emissions. It also means protecting and enhancing biodiversity. As a balanced ecosystem is essential for sustaining a healthy planet, we design our products with a commitment to make a positive environmental impact. Over the next two weeks, we’ll be sharing valuable insights and stories about biodiversity every other day, aiming to raise awareness about its importance and the role mankind plays in its preservation. A Daredevil Flight to Save Rare Birds 🐦 Imagine leading a flock of critically endangered bald ibises across 2,300 kilometers of sky. This isn't a fantasy but a bold conservation mission to save a species that vanished from Europe centuries ago. On 18 December, we'll recount how Austrian biologist Barbara Steininger and her colleagues faced storms, eagle attacks, and emergency landings—all from ultralight aircraft. The Waldrappteam’s human-led flights are vital, re-teaching these birds their migratory paths over the Alps to Spain. With climate change altering traditional routes, new challenges threaten the bald ibis' survival. Yet through incredible dedication, this project has nurtured a small but growing population, proving that innovative conservation can make a difference. This epic journey reminds us of nature’s fragility and resilience. Steininger reflects, “Seeing our birds reach a safe haven, welcomed by wild relatives, felt like leading them to paradise.” ℹ️Read the full article by the BBC here: https://hubs.la/Q02X420d0!

We’re thrilled to share a recent sustainable development that embodies innovation, commitment, and responsible building practices— Søren Jensen HQ, completed in 2024 and DGNB Gold certified. Located near DOKK1 in Aarhus, this 19,000 m² office building was made possible by a dedicated team, including architects Luplau & Poulsen Arkitekter, contractors Raundahl & Moesby A/S, and building owner Danica Ejendomme. Søren Jensen partnered closely with Danica Ejendomme to minimize the climate impact of building materials and interior designs. Together, they emphasized re-use and upcycling. Their approach included bio-based materials, 1:1 direct re-use of resources, and innovative upcycled products like a:gain's end-grain brick flooring Hjælmø or Tystø, our glass partitioning wall upcycled with DEKO. This project reflects how sustainable choices in design and construction can make a meaningful difference. Huge thanks to all partners involved in pushing the boundaries of environmentally conscious construction. 🌱 #SustainableArchitecture #Upcycling #CircularEconomy