Agillic

"Musical instruments demand personalisation." David Bencun, Head of E-Commerce at session - Das Musikhaus, shared this message with over 200 registrants in the Marketing Automation Trends 2025 digital conference masterclass. His passion for music and marketing shines through, showing how data-driven personalisation helps musicians find instruments and services that fit their unique needs. Here are David’s key insights for marketing automation managers: - Move from a 'shotgun approach' to personalised, timely communication. - More automation, fewer resources. - Higher traffic, better conversion rates, and fresh personalisation ideas. At Agillic and our client session - Das Musikhaus, we believe personalisation in marketing automation makes all the difference! Watch the German-language masterclass here: https://lnkd.in/er688uKj Ready to learn more? Connect with Rolf Stark! #marketingautomation  #personalisation  #personalization #marketingautomationtrends2025 #marketingautomationtrends #digitalkonferenz

When customer insights and data meet creativity: Leading Danish ferry operator Molslinjen A/S turned a critical misconception about pricing into a golden opportunity by deploying individualised route calculations that showed customers exactly how much they could save by choosing ferry travel over bridge crossings - delivering DKK 2M in new revenue and sweeping five gold awards at Danish Digital Awards 2024. The numbers tell the success story: - 45% higher sales from personalised campaigns (vs. one-size fits all) - 50,000+ route calculations in a few months translating into direct revenue exceeding DKK 2 million - 25% increase in top-of-mind awareness - 55.5% rise in NPS The secret? Turning data into customer value. By combining postal code intelligence with personalisation, every customer discovered their unique saving potential. "Our joint collaboration and the technology involved have been instrumental for us to unfold the full potential," shares Birgitte Kold Ingwersen, CMO at Molslinjen A/S. Working with partners Nørgård Mikkelsen and s360, they proved that when insight-driven creativity meets precision execution, magic happens. This isn't just a win for Molslinjen A/S - it's a masterclass in modern marketing personalisation where data, technology, and creative strategy converge to solve real customer challenges. https://lnkd.in/dJnEDkkF #MarketingSuccess #CustomerFirst #DataDrivenMarketing #DigitalTransformation #PersonalizationAtScale

Congratulations to Morten Tønnessen and Amanda Robertsen from Norsk Rikstoto and Bas Kommunikasjon on their GOLD win at the Norwegian Martech Awards for "Best Loyalty Programme"! We're honored that Agillic's technology supports this award-winning personalisation initiative. The jury's verdict says it all: "The gold winner of the "Loyalty Programme" shows a pioneering approach to personalisation, where each customer journey is carefully tailored based on the individual's actions and motivation. The brand has created a seamless and intuitive onboarding process for new customers, which engages through the creative use of real-time data and takes the target audience on a longer journey. The job is a clear example of how technology and creativity can create real loyalty." Speaking of which... curious to see more of this winning partnership in action? Watch how Norsk Rikstoto is transforming customer experiences: https://lnkd.in/dK3k5syV For the full award-winning case: https://lnkd.in/dDx33eph #MarTech #CustomerLoyalty #PersonalizationAtScale #DigitalMarketing #MarTechAwards

From Copenhagen to London's martech scene, we're turning heads by challenging the status quo. Proud to be featured in the "State of the Nation" MarTech Report alongside industry titans! - not as sponsors, but as pioneering innovators who earned our spot through real expertise and client success stories. Our CXO Rasmus Houlind joined World's finest minds at MWF London, sharing insights on how to conceptualise personalisation and create true business value. Key highlights from his keynote: - Why the "bowtie approach" to personalisation is turning industry heads - How adaptable CX is rewriting the rules of engagement - Real-world impact stories from pioneering brands transforming their customer experience Kudos to Juan Mendoza for curating this powerhouse of knowledge, featuring pioneers Paul Wright, Anita Moorthy, Jesús Martín Calvo, Odd Morten Sørensen,Gareth Chilton, Henk-jan ter Brugge,Carol Howley, Neil Milliken and Frans Riemersma who are reshaping MarTech's future. Wonder why a Danish tech company is making waves at MWF London? How are we helping our clients creating better CX? The answer might just transform your 2025 marketing strategy. Check out the complete insights below and let's discuss over a coffee.

Last call for all German speakers! Don’t miss out on our 1-hour masterclass on personalisation, hosted in partnership with Agillic client session - Das Musikhaus. Rolf Stark, Agillic’s Director DACH, will moderate the masterclass. David Bencun, Head of eCommerce at session, will be sharing his passion for music and for personalised customer communication. Rasmus Houlind, Agillic’s Chief Experience Officer, podcaster and personalisation author, will provide the conceptual framework for successful implementation. This free masterclass, part of the Marketing Automation Trends 2025 digital conference, is a great opportunity to gain actionable insights and engage with the speakers. Don’t miss Rasmus Houlind's first-time session in German language! We can assure that he’s fully prepared and ready to deliver top-notch insights! Join us on November 14th at 10:00 – save your seat today! A recording will also be available for viewing if you are not able to make it. Register here: https://lnkd.in/ewRagjSn #personalization #personalisation #MarketingAutomation #MarketingAutomationTrends2025

Agillic is in Stockholm today as our Chief Experience Officer and personalisation expert, Rasmus Houlind, is co-hosting a high-impact organisational workshop alongside Mattias Andersson, EMBA from Agillic Solution partner Miltton Sweden. Mattias is also a co-author of Rasmus’s latest book on personalisation, Hello $FirstName. The book features a comprehensive chapter on organisational maturity for personalisation, including the very models participants will dive into during today’s workshop. Participants will leave equipped with tools to balance the right people and skills within their teams for successful personalisation initiatives. Adding extra inspiration to the day, we’re proud to have Agillic client Swedish Red Cross represented by Ida Söderbäck, Loyalty Manager and Product Owner, who’s sharing insights into how their team achieved the perfect competency blend to drive impactful results. And here’s a fun twist: the session is hosted in the iconic former boardroom of Avicii and Swedish House Mafia at Convendum – thanks to Mattias's impeccable planning! #marketingorganisation #personalisation #personalization #MarketingAutomation

Calling all German speakers! Don’t miss this exciting opportunity to join our 1-hour masterclass on personalisation, in partnership with Agillic client session - Das Musikhaus. Our Director DACH Rolf Stark will kick things off and moderate the flow. David Bencun, Head of eCommerce at session, will share his expertise in personalisation in guitar e-commerce, and our Chief Experience Officer and personalisation author Rasmus Houlind will provide a strategic framework for understanding how to implement it effectively. As part of the Marketing Automation Trends 2025 digital conference, this free masterclass offers the chance to gain valuable insights and interact directly with the speakers. Here is a cool fact: This will mark the German-speaking debut of our eloquent colleague, Rasmus Houlind — but he’s more than ready for the challenge! Mark your calendars for November 14th at 10:00 and secure your spot today! A recording will also be available if you are not able to attend on the day. Register here: https://lnkd.in/ewRagjSn #personalization #personalisation #MarketingAutomation #MarketingAutomationTrends2025

We are pleased to announce the appointment of Christian Samsø as Agillic's new Chief Executive Officer, effective October 31st, 2024. Christian joined Agillic in September as interim Chief Sales Officer, bringing valuable insights and momentum to his new role as CEO. With our product stronger than ever, featuring new generative AI capabilities, and a solid client base across multiple markets, Christian's appointment comes at an exciting time for Agillic. His leadership will further strengthen our commitment to empowering businesses through personalised customer experiences. "I'm honoured to lead Agillic into its next chapter," says Christian Samsø. "Having worked closely with our talented and visionary team over the past month, I'm genuinely excited about the opportunities ahead. Our platform is stronger than ever, now with a modern and updated user interface as well as generative AI capabilities, and our innovative roadmap reflects our commitment to staying at the forefront. Our focus remains clear: empowering our clients to create meaningful and impactful customer experiences through personalised communication." Christian's appointment reinforces our dedication to innovation and customer success as we continue to enhance our omnichannel marketing automation platform. Working alongside our visionary team, we look forward to delivering even more value to our customers and partners. Join us in welcoming Christian Samsø as our new CEO. #Leadership #SaaS #CustomerSuccess #PersonalizedCommunication #AI

Live from The Martech Weekly: Agillic Chief Experience Officer Rasmus Houlind is taking the stage today at Martech World Forum, joining an incredible lineup of industry pioneers from Spotify, Vodafone, Toyota Motor Corporation, Meta, and more! Rasmus Houlind is sharing game-changing insights on personalisation frameworks that transform how brands approach customer experiences. His opening keynote cuts through the complexity, showing how to turn martech challenges into real business results. The energy in London is electric - we're part of conversations that are shaping the future of marketing technology alongside global leaders and innovators. Want to stay in the loop with the latest martech insights from London? Drop a 👋 in the comments, and we'll keep you updated on the key takeaways from this landmark event! #MarTech #PersonalisationStrategy #CustomerExperience #MWF

This morning, the Agillic team is at Merkle Danmark for an exciting round table session with skillful hosting by Jesper Nyboe. Our Chief Experience Officer, Rasmus Houlind, and Merkle’s Experience Director, Pia Hausmann Sebell, are leading an engaging session on how to create value with personalisation, filled with actionable exercises and best-in-class examples – no rocket science required. As a special guest, Pernille Rasch, Head of Marketing at Det Kongelige Teater, will reveal how they create personalised campaigns generating 11% of their total online revenue. Get a sneak peek by watching their client story here: https://lnkd.in/eUY56mTa #personalization #personalisation #marketingautomation