Better Collective

Thanksgiving in the US isn’t just about turkey and pumpkin pie — it’s also about football! The NFL playing games on Thanksgiving has been a time-tested tradition for decades. While families spend time together, games are always found on the TV throughout the day, providing thrills and entertainment for fans to enjoy. Adults and kids alike also routinely play football in backyards across America, adding to the togetherness football can bring. Last season, the NFL had 34 million average viewers for its Thanksgiving games, the highest number on record. We are proud to help connect fans to the sport they love and produce content across our brands related to this year’s games for Thanksgiving.

Hosting the Danish Championships Fall 2024 in CS2! The Dust2dk POWER Ligaen finals last Saturday brought intense matches as the top three teams battled it out for the title of CS2 Danish Champions Fall 2024 (Season 27). Hosted by our Danish Counter-Strike media, Dust2.dk, fans witnessed thrilling matches and enjoyed unique experiences, such as going 1:1 against CS2 expert Jacob “Pimp” Winneche in a special map replicating SHAPING NEW TOMORROW's physical store in the city of Odense. The event marked a new high for Danish Counter-Strike, celebrating our growing community and the talent within it. A big congratulations to the WOPA team for winning the trophy! 📷 Mads Marius og Rune Søndergaard

+1,300,000 packs scanned! Pack Scan is a new and first of a kind AI feature on FUTBIN for the football video game FC 25 that brings users Player Prices in an instant!  With the feature, players never have to waste time searching the market for prices again. The technology brings instant player prices of all cards at once instead of searching one by one, allowing users to find prices for 10 players in one scan! Since the launch of the FUTBIN Pack Scan it has already become a popular feature for players as more than 220,000 different users have scanned more than 1,3 million packs! A big congratulations to the team for reaching this major milestone! Check out the feature in the video 👇

Q3 2024 report: Preparing for the next chapter of growth. During Q3 we have experienced changing dynamics in the US market, which has changed the outlook, while in Brazil we have seen an increasing slowdown all year heading into the expected regulation. We have initiated a review of our operational cost to streamline our operations, which comes against the backdrop of 35 acquisitions. Regrettably, as a part of this process, more than 300 valued colleagues have left our team, and we owe them all a big thanks for their contributions! On the financial side, in Q3 revenue grew by 8% to 81 mEUR, with organic growth down 6%. Recurring revenue grew 14% making up 65% of group revenues. We maintain a clear focus on exciting our global sports fan audience with engaging content while delivering strong value for our advertising partners.  A link to the full report can be found in the comments section.

We are excited to be named Sports Affiliate of the Year at the SBC Summit Latinoamérica 2024! As the leading digital sports media group in Latin America, we remain committed to engaging and exciting the millions of sports fans in the region through innovative content formats that meet the needs of today’s sports consumer, while consistently deliver value to our advertising partners. Futbol Sites - A part of Better Collective

Sports media network highlight reel: Exciting sports fans worldwide! We’re proud to power a global network of leading digital sports media brands that captivate fans across the world. Our teams’ dedication to creating dynamic and engaging content ensures sports enthusiasts stay informed, inspired, and entertained – and provide advertisers opportunities to activate brands in an engaged sports context. Check out some of the recent productions from our brands that showcase our commitment to delivering world class content and experiences that resonate with fans everywhere. Futbol Sites - A part of Better Collective l The Nation Network - A part of Better Collective l Action Network - A part of Better Collective l HLTV.org l Playmaker l Soccernews.nl - A part of Better Collective l SvenskaFans.com l Betarades.gr

Wishing all our Indian colleagues a Happy Diwali! May this Festival of Lights bring you moments filled with peace, joy, and prosperity. 🪔

Celebrating 8 years of innovation and growth in Serbia! At Better Collective Serbia, we’ve just marked eight incredible years of inspiring digital change and shaping the future of digital sports media. A journey that has been driven by creativity, collaboration, and continuous innovation. We're proud of the impact we've made, both in the industry and the local community, and look forward to what the future holds as we continue to evolve.

Action Network - A part of Better Collective expert Maria Marino highlighting the rise of the WNBA! The WNBA Finals are in full swing and the league continues to shatter viewership records. The league has more fans than ever and thanks to its growing popularity, has reached new, diverse audiences. WNBA coverage has been increasing all over sports media, including at Action Network, where Maria provides analysis on the Buckets WNBA podcast and Green Dot Daily throughout the season. She recently spoke with Digiday to discuss how fans care deeply about the players and teams, as well as the brands that support the league. Read more about the WNBA’s growth and Maria’s thoughts in the article inserted in the comments section!

At the 15th edition of the Brazil Game Show (BGS) held from October 9 to 13 in São Paulo, Futbol Sites - A part of Better Collective delivered full, real-time coverage with exclusive videos, interviews, photos, and updates from the event, which featured eSports tournaments, launches, influencers, and various personalities from the gaming world. The goal was to bring the best moments of BGS to gaming fans across Brazil and further strengthen our connection with the gaming community delivering high-quality content for this passionate audience. Check out the video below to see what happened there!