Dreamdata

Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success. #b2bmarketing #b2bsales #b2battribution #b2bdata

Nudging B2B Buyers: Behavioral Science for Growth w/ Nancy Harhut B2B buyers like to think they make decisions based on logic, data, and careful evaluation. But research shows that subconscious biases and psychological shortcuts play a significant role in business purchasing decisions. So how can B2B marketers use behavioral science to nudge buyers in the right direction? In this exclusive live interview with Nancy Harhut, award-winning author of Using Behavioral Science in Marketing, we will explore: - The Science Behind B2B decision-making and why buyers rely on instinct more than they realize - How to apply proven nudges to improve email response rates, content engagement, and sales funnel conversions - The behavioral triggers that reduce friction and accelerate deals - Common mistakes marketers make when using behavioral tactics and how to avoid them B2B sales cycles are long, complex, and involve multiple stakeholders. Understanding how to apply behavioral science effectively can help marketers cut through the noise, drive action, and increase pipeline velocity. 🎤 Guest: Nancy Harhut – Chief Creative Officer, Behavioral Science Expert & Award-Winning Author 🎙 Host: Steffen Hedebrandt – CMO & Co-founder, Dreamdata 🔗 Register now and join us live! For more B2B conversations like this go search for "Attributed" where you listen to podcasts: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

B2B marketing isn’t boring. Checkbox marketing is. 👀👇 Brendan Hufford, founder of Growth Sprints nailed it on our recent Attributed Podcast session: Too many companies fall into the trap of random acts of marketing, like launching a webinar one week, a podcast the next, firing off an email here and there… hoping something sticks. Looks great on paper. But the problem? It’s just production, not impact. Teams are grinding harder than ever, pumping out content at scale, yet pipeline and revenue don’t move. Why? Because they’re missing the only metric that truly matters: resonance. Brendan shares a great way to measure this: 💬 Unsolicited Reply Rate (URR): How often do people respond, rave, and engage without being asked? Instead of routine content output, Brendan suggests sprint-based marketing, short, intense campaigns with clear goals. Set a time-boxed objective, execute, measure, and iterate. No more “one blog per week” just because. Only do what drives real engagement. Check out more of Brendan's tips in our most recent blog post linked below 👇 #B2BMarketing #MarketingStrategy

If you’ve ever built a B2B SaaS brand, you know what happens next: competitors start bidding on your name in Google Search Ads and creating “alternative” comparison pages… 👇 So, what did we do? A) Outbid them on Google Ads? B) Launch a serious PR campaign? C) Invent a completely fake dream analyst with an absurd amount of credentials to try and take over the search term ourselves? Introducing Dr. Dream! 🤩 The world’s leading (and entirely fictional) expert in dream analysis. His 34-volume Alternative Dream Data book series is almost bestselling and his testimonials? Absolutely glowing. His website, DreamdataAlternative.com, is our attempt at owning the "Dreamdata alternative" search term instead of our competitors. Here’s what we did: - We sprinkled in the search term throughout to ensure we start to capture traffic. - We created Dr. Dream’s books and testimonials to highlight real weaknesses of competing tools in a way that was both entertaining and relatable. - We turned a competitor’s marketing tactic into a creative win for our brand. Want to check Dr. Dream it out for yourself? Use the link below. Or if you’re actually looking for real marketing attribution and audience software, well… you probably want to go to Dreamdata.io. #B2BMarketing #BrandProtection #DreamdataAlternative

Panel: How to run efficient B2B audiences Reaching the right audience is the difference between wasted ad spend and marketing that actually works. But how do you consistently target the right audiences? In this session, B2B marketers will share proven audience strategies for building efficient B2B audiences and syncing them across major ad platforms. You’ll get real-world examples and practical tips you can apply immediately. What you’ll learn: - Must-have B2B audiences that drive pipeline & revenue - How to sync audiences across ad networks for instant activation - Proven audience-building strategies used by top-performing marketing teams Meet the Experts: Alexei Ivanov: Team Lead Paid Media, Moss Mathilde Dechansiaud: Senior Performance Marketing Manager, Oyster Liam Collins: VP Paid Acquisition, Cognism Your Host: Steffen Hedebrandt: Co-Founder & CMO, Dreamdata Live on February 24 at 3:00 PM CET Want your ads to reach the right buyers at the right time? Register now! 🔗 For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

The 95:5 Rule – Why B2B Growth Starts Long Before the Purchase Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet? This isn’t just a theory, it’s backed by marketing science. Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth. We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to challenge conventional thinking about how B2B marketing really works. We’ll discuss: - What the 95:5 Rule means for your marketing strategy - Why most of your buyers aren’t actively looking to buy—and what to do about it - How mental availability influences future sales - The balance between short-term tactics and long-term brand-building - Other key learnings from Ehrenberg-Bass Institute that every B2B marketer should know If you’re responsible for B2B marketing strategy or growth, this is a session you don’t want to miss.  Bring your questions, challenge the ideas, and walk away with practical insights you can apply immediately. RSVP now and set a reminder. For more B2B conversations like this go search for "Attributed" where you listen to podcasts: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

B2B marketers, this one’s for you! 👇 We are gearing up for the launch of our 2025 LinkedIn Benchmarks Report, and to celebrate, we're throwing a private rooftop comedy night in Manhattan! If you're in the area, come join us for: 🤩 An exclusive first look at our new LinkedIn Benchmarks Report 🍸 Free drinks & food while connecting with like-minded professionals. 🎤 A live comedy show (because let’s be honest, B2B marketing could use some humor). Space is limited so RSVP now with the link in the comments below to secure your spot! #B2Bmarketing #benchmarks

We're live on Monday for a powerhouse panel discussion on how to run efficient B2B audiences! 🔥 Hear from Alexei Ivanov (Team Lead Paid Media at Moss), Mathilde D., (Senior Performance Marketing Manager at Oyster®), & Liam Collins (VP Paid Acquisition at Cognism) Learn about: - Must-have B2B audiences that drive pipeline & revenue - How to sync audiences across ad networks for instant activation - Proven audience-building strategies used by top-performing marketing teams We're live Monday,  February 24, at 3:00 PM CET. Don't miss out, and sign up in the comments below! 👇👀

Competition in B2B Marketing: What Matters (and What Doesn’t) B2B marketers spend a lot of time thinking about the competition. But how much of it actually impacts your revenue—and how much is just noise? Some competitive insights help you win more deals, optimize campaigns, and sharpen positioning. Others are distractions that drain time and resources. In this live session, Steffen Hedebrandt will be joined by Andy McCotter-Bicknell 🥦-Bicknell, Head of Competitive Intelligence at Apollo.io and the creator of Healthy Competition to break down: - The competitive insights that actually move the needle - Common mistakes marketers make when analyzing competitors - How to turn competitive intelligence into revenue growth If you're in B2B marketing, demand generation, or product marketing, this conversation is for you. Register now and bring your questions. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

🔥 A new Attributed Podcast episode is out, and we’re bringing you an exclusive conversation from the Attribution Nation Podcast! 🔥 Our CMO & Co-founder, Steffen Hedebrandt, joins host Andrew (Drew) Smith to break down multi-touch attribution and why it’s essential for B2B growth. Some highlights include: ✅ Building a strong attribution framework ✅ Driving organizational adoption of data-driven decision-making ✅ Ensuring UTM and campaign consistency for accurate insights Check out the entire episode in the comments below! 👇 #B2BMarketing #MarketingAttribution #RevenueGrowth