French Foreign Trade Advisors - Denmark

Curious about what industry is leading foreign trade between France and Denmark?🧑🔬🇫🇷🇩🇰 Last week, the French Foreign Trade Advisors - Denmark were warmly welcomed at Novo Nordisk’s Headquarter for an engaging presentation on the company groundbreaking work, and one more testament of the strong collaboration between France and Denmark in the pharmaceutical world. 🌍🔬 Special thanks to Maija LEBEL, Global Public Affairs Lead, for kicking things off with an overview of Novo Nordisk’s impactful work against non-communicable diseases like diabetes, obesity, and cardiovascular diseases, reaching 42 million patients globally in 2023 thanks to the contribution of about 64,000 employees. Then Adel Belloum Senior Director for Global Medical Affairs, discussed the global obesity challenge affecting 813 million people. He introduced the Sophia project, highlighting it as a worldwide public-private partnership supported by French institutions among others. 🏥🌟 We also spoke with Patrick Emiel VP Market Access and Public Affairs and Théo Klargaard Public Affairs Director about Novo Nordisk’s French office in La Défense and production site in Chartres. The Chartres site, established since 1961, produces treatments against diabetes and obesity and due -among others- to its strategic location, is set to expand with a €2.1 billion investment, creating 500 direct jobs in the region. 🏭🇫🇷 Christina Grupe Kibsgaard, Global Policy Lead, highlighted how geopolitical changes will transform the pharmaceutical industry, emphasizing the need for EU innovation and competitiveness, as outlined in the Draghi Report. 🌍🔄 Our ambassador, Christophe Parisot, wrapped up by confirming the importance of European efforts to build competitiveness and celebrating the strong ties between Denmark and France. 🇫🇷🤝🇩🇰 Thanks again to Maija and Novo Nordisk for the warm welcome! #LifeSciences #GlobalHealth #Innovation #EU #France #Denmark #Jimpacte #CCE #Frenchforeigntrade Guillaume Lasnier Christophe Parisot Joëlle Laïk Caroz Aymeric Chandavoine Mathieu Girardin Maija LEBEL Anita Wagner Feddersen Francois R. Martelet Renaud Chevalier-Cadell Alexis Philippon Benjamin Breton Anouk Reynaud

“Good ideas must become good solutions.” 💡➡️🔧 For the past decade, this has been the mantra of DTU Skylab - Copenhagen’s Technical University innovation hub. Last week, the French Foreign Trade Advisors - Denmark had the opportunity to learn and exchange ideas about the startup world 🌍. We started with a keynote from Thomas Norman Canguilhem our very own entrepreneur, who shared the evolution of startups over the past 30 years. His experience with various startups, including EcoTree International gave us valuable insights. From the birth of the web to today’s personalization trends driven by data extraction and AI, startups are defined by their innovation mindset, the passion to test and learn, and hard work to satisfy users. 🚀 From day one, the focus is on securing funding and scaling—not profitability—showing how startups inspire more traditional organizations to adapt to the fast-changing work culture. More and more, value creation becomes immaterial, built on interfaces and consumer data. Sometimes, crazy ideas turn out to be pure genius 💡. The Nordics have much to inspire France, with 65 unicorns 🦄 vs. France’s 26. So, what’s the secret? Peter Munkebo Hussmann Head of Operations at DTU Skylab shared that Denmark’s strong innovation ecosystem, financial support, and the international focus of Nordic startups give them an edge. The region’s limited fear of failure, backed by a welfare safety net and an education system that embraces learning through failure, also plays a key role. DTU Skylab itself has thrived during Covid, thanks to the A.P. Møller Fonden support, hosting up to 100 student and researcher startups with access to space, partnerships, and educational support. We were also impressed by pitches from Yngvik (next-gen packaging) and PhytoCuro (microalgae innovation) 🌱. The future of innovation is bright! 🌟 Thank you, Thomas Norman Canguilhem and DTU Skylab, for this inspiring and insightful visit. #Innovation #Startups #DTUSkylab #Learntogether #Foreigntrade #Entrepreneurship #NordicStartups #TechInnovation #Sustainability #FutureOfWork #Copenhagen #AI #Unicorns #TechTrends #Jimpacte #MissionCCE Christophe Parisot Guillaume Lasnier Linda TIBBITS Clémentine Lyngsø Christophe Mugnier-Pollet Guillaume Lebas Joëlle Laïk Caroz Anita Wagner Feddersen Kim Ginnerup Maxence de Dreuille Luc Joncour Renaud Chevalier-Cadell Alexis Philippon Julien Bergere Mathieu Girardin Benjamin Duval Benjamin Breton sébastien bliaut Samuel VAILLANT JØRGENSEN Anouk Reynaud

🌞 After a refreshing summer break, it was wonderful to reconnect with our fellow French Foreign Trade Advisors - Denmark and continue our mission of supporting strong trade relations between Denmark and France. 💡We were delighted to welcome new members into our network and exchange insights on the latest developments within our companies. Our discussions touched on the key challenges and opportunities ahead, highlighting the dynamic nature of the markets we operate in. Several members noted how the Olympic Games in Paris have already contributed to enhancing the image of our capital, showcasing its vibrancy and appeal to a global audience. 💡We also focused on preparing for the next season of VIE mentoring, aiming to provide valuable guidance and support to the next generation of international professionals, in partnership with Business France Nordics. Additionally, we began preparations for the upcoming Nordic and Baltic CCEF meeting, where we will further strengthen our collaborations and explore new avenues for economic growth across the region. 🌍With these initiatives, we are excited and ready for an impactful season ahead, building on our shared commitment to driving success in international trade. #FrenchForeignTradeAdvisors #Denmark #Community #Mentoring #TradeRelations #Jimpacte #MissionCCE Linda TIBBITS Joëlle Laïk Caroz Claire Camdessus Christophe Mugnier-Pollet Guillaume Lebas Clémentine Lyngsø Fabienne Mourier Fiig Luc Joncour Gael BERNARD Alexis Philippon Julien Bergere Renaud Chevalier-Cadell Anita Wagner Feddersen Anouk Reynaud

🇫🇷 Decarbonization Talk with a Sea View 🇩🇰 Last week, DFDS welcomed the French foreign trade advisors to their magnificent office for an insightful discussion on decarbonization 🌱. 💡 Mathieu Girardin head of DFDS's ferry division, kicked off the event. He provided a comprehensive overview of DFDS's diverse operations, highlighting the 65 ferries in their fleet, ranging from passenger to freight services. The focus on green transition was evident, with a plan targeting 2030. DFDS is exploring solutions such as electric vehicles, ammonia, and methanol. While the green revolution is underway, technological and capacity constraints are challenges to accelerating progress. 💡 Next, Anaïs Boulay a decarbonization specialist at Cargill, shared valuable insights from her work at The Mærsk Mc-Kinney Møller Center for Zero Carbon Shipping. She noted that there are 100,000 commercial vessels globally, contributing 3% of CO2 emissions compared to 10% from road transport. With international regulations tightening in 2030 and 2050, industries are compelled to adopt a test-and-learn approach to find solutions. The upcoming ETS (Emission Trading System) taxes in 2025 provide a financial incentive for companies to act. Collaboration is key to overcoming these challenges. 💡 Finally, Sophie-Kim Chapman Head of the Decarbonisation team at DFDS, outlined the company’s specific strategies. Her team became independent from the sustainability team last year, highlighting the growing importance of decarbonization. She emphasized that the green transition for road transport is progressing faster than for sea freight, with 115 e-trucks already in operation. Clear targets and incentives, such as bonuses across functions, play a crucial role in driving these initiatives. Together, we can accelerate the green transition. Let’s unite our efforts and make sustainable shipping a reality. Join us in this journey towards a greener future 🌱. Guillaume Lasnier Guillaume Lebas Linda TIBBITS Claire Camdessus Clémentine Lyngsø Kim Ginnerup Christophe Mugnier-Pollet Anaïs Boulay Mathieu Girardin Christophe Parisot Anders Torbøl sébastien bliaut Fabienne Mourier Fiig Eric DELATTRE Renaud Chevalier-Cadell Benjamin Duval Gael BERNARD Thomas Norman Canguilhem Luc Joncour Guillaume DUVAL Joëlle Laïk Caroz Anouk Reynaud Malene Valeur @Marie Geeraerst

Thank you Christophe Mugnier-Pollet for representing us in Berlin French Foreign Trade Advisors gathering 💡 #strongertogether

**Stronger Together to Boost France's Attractiveness! 🇫🇷** Once again, the French Foreign Trade Advisors - Denmark gathered at the French Embassy, hosted by His Excellency Ambassador Christophe Parisot. It was a rich session for this May edition! Our president, Guillaume Lasnier opened the gathering by reaffirming our mission as Foreign Trade Advisors: to support both companies and the young generation in tackling the challenges of internationalization, advise the government on foreign affairs, and overall, enhance the attractiveness of France. All of this aims to promote a positive trade balance. He reminded us that Denmark is one of the contributing markets, with a positive balance once more in 2023—we can be proud!🙌 The discussion was enriched by the interventions of key partners: the President of the Territorial Attractiveness Commission, Gilles WIDAWSKI and VP Elisabeth L. They walked us through all the initiatives created to support local efforts and emphasized the vital role of the foreign advisors in this journey, sparking fruitful discussions💡. The unique mix of French foreign advisors working in Danish companies was highlighted as it represents a great opportunity to better understand the barriers to exporting to France and how to overcome them! The next step is to ensure that the 🇫🇷 young generation is ready to conquer the world. One of the key initiatives is led by Business France Nordics. Joëlle Laïk Caroz shared the amazing growth—tripling over the last four years—of the VIE program in Denmark. This program allows French companies to offer high-profile young professionals from France and the EU an assignment abroad for 6 to 12 months. Another initiative is the mentoring program which started in 2023, led by the French Foreign Trade Advisors - Denmark. The learnings from the first 9 mentees and mentors were discussed, leading to a unanimous agreement to launch the next edition after summer. 🌟 Our esteemed ambassador Christophe Parisot closed the session by reminding everyone of the importance of the upcoming European elections and their impact on the economic landscape. Did you know that 85% of the laws are decided at the European level? 🇪🇺 #frenchattractiveness #cce #frenchforeignadvisors #Europe Guillaume Lasnier Guillaume Lebas Linda TIBBITS Claire Camdessus Kim Ginnerup Christophe Mugnier-Pollet Aubry Degroote Anaïs Boulay Mathieu Girardin Maija LEBEL sébastien bliaut Eric Bernard Fabienne Mourier Fiig Maxence de Dreuille Anita Wagner Feddersen Renaud Chevalier-Cadell Joëlle Laïk Caroz Victor Klein Anouk Reynaud

📈 En 2023, les échanges de biens entre la France et le Danemark ont progressé de 5,3%, atteignant un nouveau record pour la troisième année consécutive, à 7,88 Mds€. 🔁 Les exportations françaises vers le Danemark s’élèvent à 4,3 Mds€ tandis que les importations françaises depuis le Danemark atteignent 3,6 Mds€. Le France consolide son excédent commercial, qui est porté à près de 645 M€ pour cette année. 🇫🇷 🇩🇰   📈 In 2023, trade in goods between France and Denmark rose by 5.3%, setting a new record for the third year running, at €7.88 bn. 🔁 French exports to Denmark amounted to €3.6 bn while French imports from Denmark reached €3.5 bn. France increased its trade surplus to €645 m for this year. 🇫🇷 🇩🇰  

Thriving together at the heart of Copenhagen! 🌟 Gathering once again, the French Foreign Trade Advisors - Denmark united to exchange insights and foster growth. We were honored to convene at the magnificent headquarters of Danish Industry overlooking Copenhagen's main square for over 140 years. 💡Jens Holst-Nielsen their Director for Global Development, graciously welcomed us, unveiling DI's pivotal role as Denmark's largest business and employer organization. From championing networking opportunities to advocating key policies and providing legal counsel, DI empowers both big corporations and small enterprises alike. Jens's vision is to position Denmark as the premier destination for international collaborations, among other fostering robust business ties between French and Danish enterprises. With exciting initiatives underway, like the upcoming Olympic Games delegation in Paris, comprising 50 esteemed members of Denmark's leading companies. The emphasis on sustainability was mentionned, underscoring the shared values between our countries. Delving into Denmark's economic landscape, Jens underscored its favorable position while acknowledging the challenges posed by labor shortages amidst historically low unemployment rates since 2000. During our customary 'tour de table,' each CCE shared insights gleaned from the outset of 2024, reinforcing optimistic projections following a successful 2023. However, the specter of inflation and wage hikes presents both hurdles and opportunities as we navigate international markets. Our esteemed Ambassador Christophe Parisot concluded the session with reflections on the forthcoming European elections, signaling exciting times ahead! 🇪🇺 #CCE #frenchforeigntradeadvisor #strongertogether #jimpacte Guillaume Lasnier Claire Camdessus Christophe Mugnier-Pollet Linda TIBBITS Guillaume Lebas Clémentine Lyngsø Mathieu Girardin Maija LEBEL Joëlle Laïk Caroz Sandrine Mauffrey Renaud Chevalier-Cadell Julien Bergere Anouk Reynaud

🚀 Level up with Generative AI! Last week, we gathered with the French Foreign Trade Advisors - Denmark to dive deep into the world of generative AI. We were privileged to host great speakers, offering diverse perspectives & igniting sparks of inspiration for the future.🧩 First on stage was Lars Christensen, weaving a captivating narrative from an economist's vantage point. From search engines to machine learning, the pace of technological advancement is remarkable! Deep learning, large-scale databases, and increased computing power have paved the way for incredible progress. Lars also highlighted the importance of crafting the right "prompt" for quality output, while cautioning about potential biases and distortions in AI-generated content sourced from various, sometimes unreliable, culturally diverse inputs.💻 Next, Michael Winther Partner AI and Data at Deloitte, shared insights into the practical applications of this transformative technology: scalability, technical simplicity, low barriers to entry, and rapid development cycles. The range of foundational software has expanded rapidly, opening doors to tailored applications that simplify daily tasks or create entirely new content. With the exponential growth of AI capabilities, the focus shifts to implementation strategies, a topic Michael addressed through his experience at Deloitte. He stressed the importance of integrating critical thinking into AI applications across industries, a synergy that promises significant productivity gains.💡 Wrapping up, our esteemed ambassador Christophe Parisot offered a poignant reflection on the intersection of politics and progress, underscoring the pivotal year ahead with upcoming elections across the world. These elections will shape strategic decisions concerning sustainability, security, defense, strategic infrastructure, and the ongoing AI transformation. Let's navigate these challenges with foresight and collaboration for a brighter future! ✨🌐🤝 #CCE #frenchforeigntradeadvisor #GenerativeAi #Innovationleadership Guillaume Lasnier Claire Camdessus Christophe Mugnier-Pollet Guillaume Lebas Clémentine Lyngsø Thomas Norman Canguilhem Aubry Degroote Mathieu Girardin Aymeric Chandavoine Maija LEBEL Francois R. Martelet Gael BERNARD Fabienne Mourier Fiig Benjamin Duval Joëlle Laïk Caroz Anouk Reynaud

Nearly 80 new V.I.Es choose Denmark 🇩🇰 to live a once-in-a-lifetime experience in 2023!     🎓 Created over 20 years ago, the #VIE enables companies with a French establishment to hire and send a European talent from 18 to 28 years on a working assignment abroad for a period of 6 to 24 months. Business France brings together innovative companies and motivated people and provide support throughout the mobility.     🌟The dynamism and success of the program are highlighted as Denmark reached a new record in 2023 with:  + 80 new V.I.Es  33 companies involved in the program     🎖️The most qualified people to talk about the many benefits of this program are the V.I.Es themselves and their managers. Watch the video of Florian Fouler completing a VIE at Air Liquide, the « Grand Prix V.I.E 2023 » winner, and learn more about Denmark 🇩🇰 specificities in the article below!  Joëlle Laïk Caroz - Seckin Yerli Les Conseillers du Commerce extérieur de la France - Danish-French Chamber of Commerce - L'Oréal