Caliber

2024 has truly been a whirlwind of growth, innovation, and incredible milestones ⤵️ 🤩 🚀 From launching new products to expanding into new markets, welcoming new team members, and building stronger relationships with our clients and partners — it’s been a wild and exciting ride. We couldn’t have done any of this without the amazing people who make it all happen 👏 💛 To our incredible team: your dedication, creativity, and hard work continues to inspire and drive us forward every day. 🤝 To our clients and partners: thank you for trusting us and joining our journey. Your support and collaboration mean the world to us. As we close the chapter on 2024, we’re filled with gratitude and excitement. Gratitude for the strides we’ve made this year, and excitement for what’s to come. There’s so much more ahead, and we’re ready to take on 2025 with the same passion and energy that have brought us this far.  🔥 🥂Here’s to another year of building trust, creating impact, and achieving great things together. Thank you for being part of our journey. Let’s make 2025 unforgettable! ✨

🚀 We’ve officially wrapped up the first season of the Always On Podcast, hosted by our very own Shahar Silbershatz! This season, we had the privilege of sitting down with some of the brightest minds in corporate communications—leaders from a wide range of sectors who are shaping the future of reputation, trust, and data-driven decision-making. ✨ To all our incredible guests, thank you for sharing your wisdom, stories, and insights. You've sparked conversations that will inspire communicators everywhere. 🎙️S1E1 - "How to Nail Your Rebrabd" with Médard Schoenmaeckers from Boehringer Ingelheim 🎙️S1E2 - "How to Forge a Global Brand" with Ian Louden from ArcelorMittal 🎙️S1E3 - "How to Communicate More Authentically" with Kim L. from ING 🎙️S1E4 - "Lessons from an Accidental Communicator" with Ben Boyd, the former CCO at Chobani 🎙️S1E5 - "Communications for the Win" with Torod B. Neptune from Medtronic 🎙️S1E6 - "Toy Stories" with Roberta Thomson from Hasbro Packed with insights from top leaders across industries, Always On aims to become the go-to resource for anyone looking to stay ahead in reputation management, stakeholder engagement, and data-driven decision-making. ⤵️ Dive into the episodes and gain fresh perspectives on navigating today’s volatile world, building trust, and creating meaningful connections: https://lnkd.in/dbWZzBgZ #podcast #alwayson #corporatecomms #communications #corporate

What’s the one reputation challenge you believe will define 2025? 🌍 As the world grows more volatile, businesses are navigating uncharted waters: ⚡ Geopolitical tensions are forcing companies to rethink their stances. 🌐 Trust continues to erode in the post-truth era, leaving brands scrambling to stand out. 🌱 The ESG backlash splits organizations into "talkers" and "walkers." 💻 Deepfake technology threatens reputations like never before. From hybrid work battles to the rise of glocalized strategies, the year ahead promises both challenges and opportunities for those who listen to stakeholders and adapt. At Caliber, we’ve compiled the key 2025 predictions to help brands stay ahead of the curve. 💬 What do you think? What’s your top prediction for 2025? Share your thoughts in the comments—we’d love to hear your take on this too. #2025Predictions #ReputationManagement #StakeholderIntelligence

Don't wait for the 💩 to hit the fan before bringing comms into the room. In the season finale of our podcast, Hasbro’s CCO, Roberta Thomson, says companies should give their top communicators a "voice at the table" and involve them in strategic decision-making much earlier on. Having comms "help folks think twice about a decision that could have a negative corporate reputation impact" is always "better than having to manage the issue at the back end", she says. Find the link to the episode in the first comment — or search for 'Always On' on Apple Podcasts, Spotify or wherever you get your podcasts 🎧

🎄✨ What a way to wrap up an incredible year at Caliber! Last Thursday, we celebrated our annual Christmas Party, and it was nothing short of magical. Almost everyone made it, including Dario Menezes, who flew in all the way from Brazil, Svetla Filcheva and Casper Hamalainen, who both took a quick break from their maternity and paternity duties and even Ivan Rocabado who traded sunny Spain for Copenhagen hygge—all to share in the festive Christmas spirit. ❤️ 🚀 2024 has been a year of many milestones for us: ✨ Our team has grown yet again, with 8 more talented individuals joining us in 2025 (we're literally about to outgrow our Copenhagen office!). ✨ We launched Caliber Focus, a game-changing tool to empower Chief Communications Officers with deeper, real-time insights. ✨ We've added quite a few incredible brands to our client portfolio. The party was everything a Christmas party should be - a big pot of Gløgg, a competitive round of Bingo, a stand-up comedy that had us in stitches, and plenty of traditional Danish Christmas food—twice! Huge thanks to our very own Santa Clauses, Vladimir Verchinine and Shahar Silbershatz, for the thoughtful gifts, and to Jeannett Elmelund Olesen for being the ultimate party planner and ensuring everything ran smoothly. Here’s to an even brighter and more impactful 2025! 🌟

CCOs shouldn’t be thinking about how to win a “seat at the table” but how to *cement* it for their successors. In the latest episode of our podcast, Always On, Medtronic’s chief brand and communications officer, Torod B. Neptune, says his goal is to ensure CCOs sit in the C-suite for the next 25 years and beyond. Link to the full episode in the comments — or search for Always On on Apple Podcasts, Spotify or wherever you get your podcasts 🎧 #CorporateCommunications

🔍 How can data-driven insights protect your brand in an unpredictable world? We asked our founder and CEO, Shahar Silbershatz, to put five questions to Polecat's chief insights officer, Yasmin Crowther  — and vice versa — to discover more about the changing media, stakeholder and reputation management universe in late 2024. 🌐 Dive into the full conversation here: https://lnkd.in/dKjBQFsM #stakeholders #mediaintelligence #communications #corporatereputation

We believe Caliber’s Real-Time Tracker is the stakeholder perception tool of tomorrow — and here are 10 reasons why ⤵ Read the article for more information: https://lnkd.in/dsgBtU3K #reputation #corporatereputation #crisismanagement #corporatecommunications #communications

Our CEO Shahar Silbershatz recently spoke with Ken Silverstein about big energy producers and the impact their public positions on #climatechange and environmental regulations have on #brandreputation. Read more in Forbes: https://bit.ly/3Vk5DeS

“If your aspiration is to compete and win, you have to have the best team — and you cannot tell me that the best team is a monolithic team.” In episode five of our podcast, Medtronic’s chief brand and communications officer, Torod B. Neptune, makes a persuasive case for increasing diversity throughout organizations — including within comms teams. Episode link in the comments — or search for "Always On" on Apple Podcasts, Spotify, YouTube or wherever you get your podcasts 🎧