IIH Nordic genopslog dette
Connecting People, Data and Business Outcomes - Director of Data Innovation, Board Member & International Keynote Speaker
"If your data doesn’t hurt sometimes, you’re not doing it right." I wrote this in a comment to a post by Jesper Åström this morning and it inspired me to do a bit of follow up 🙂 Because too often, analytics teams fall into the trap of using data to validate what "they" or in more cases “others” already believe. You know, “that guy from marketing” who always asks for “better numbers” 😉 But "better numbers" isn’t helping decision-making, even if they actually still are true. They are simply confirmation bias disguised as insight. Sure, the charts look neat, the metrics line up, and the story you wanted to tell gets told. But here’s the problem, when we use data only to confirm what we want to see, we might miss what we need to see. Real decision making requires us to enjoy the discomfort of contradictions, anomalies, and unexpected outcomes. It’s about asking the harder questions, not easier ones. - Why doesn’t this result match my intuition? - What if our hypothesis is wrong? - Are we looking for evidence to support our assumptions or are we actually exploring the truth? Even for “that guy from marketing” 🤗 Because otherwise it’s like Mark Twain said, you have lies, damn lies and statistics and if you torture data long enough you can still get it to tell whatever you want. But that’s not the truth we seek, is it? The most interesting insights often come from moments of friction - when the data challenges our biases, pushes us out of our comfort zones, and forces us to rethink the status quo. Yes, it’s uncomfortable. Very uncomfortable sometimes. But discomfort is often the price of growth. So next time your data “hurts”, when it delivers a result you didn’t want or expected, dive deeper. That’s where the real insights might live. Let’s agree to use data to illuminate, not just validate. Let’s make decisions that move the needle, not just maintain the narrative. Because like I said in the beginning if your data doesn’t hurt sometimes, you’re not doing it right. —- But Steen… What the hell do I tell “that guys from marketing” when he asks me to change the numbers? 💖 That’s where you have to be patient and watch out for a coming post by either following me > Steen or ➡️ simply signing up for my newsletter > https://lnkd.in/dyYEs9vj for the high-lights. #datadriven #decisionmaking #leadership #bias #digitalanalytics