Influencer Marketing Hub

SCOTUS is upholding the TikTok ban. The shockwaves are starting to spread through social media and influencer marketing communities. For influencers, it could mean losing a primary income source, while businesses face the loss of a powerful advertising channel and e-commerce ssales powerhouse. What strategies should you deploy to adapt? We have agencies that can help you navigate the changes. 📖 Explore the full story and prepare for what’s next and check out the comments for a few agencies to turn to help navigate the change. https://lnkd.in/gsm5T3zV #TikTok #TikTokBan #SocialMedia #InfluencerMarketing #DigitalStrategy

In the US, President-elect Trump initially lead the charge to ban TikTok ... ...now he is being seen as the one that may save it. Read more: https://lnkd.in/gHFBTr-z

The January 19 deadline is nearly here, and TikTok’s fate in the U.S. hangs by a thread. The app, known for redefining digital culture, is now at the center of a political and legal showdown that could see it pulled from app stores in the U.S. and nationwide. But what’s really driving this push for a ban? Is it purely about national security or are there hidden motives at play? With so much at stake, the outcome could change not just TikTok’s future, but the rules for all foreign-owned platforms. 📖 Explore the timeline, the unanswered questions, and what’s fueling this high-stakes battle. Read the full article here: https://lnkd.in/g5-ZFM5y #TikTok #TikTokBan #SocialMedia #InfluencerMarketing

So, we interviewed 44 brands spending more than $1M a year on influencer marketing. Here’s what we found... We’re talking multi-million-dollar budgets, global strategies, and the kind of expectations that keep marketing teams awake at night at Brands such as TikTok, Nestle, Samsung etc. And while you’d think these big spenders have it all figured out, the reality is more… human. The intersection of obstacles and opportunities reveals a maturing industry still grappling with foundational challenges like measurement, budgeting, and strategic execution. However, the optimism around data and measurement points to a high-growth trajectory for brands and agencies that can: - Develop and implement robust full-funnel measurement framework. - Leverage AI to track smarter. Would you like recommendations tailored to specific stakeholders or deeper insights into any of these themes? #InfluencerMarketing

We 𝗱𝗼𝗻’𝘁 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝘀𝗼𝗹𝗱 𝘁𝗼. 🚫 Every day, we are bombarded with 1000s of ads. 🤳 𝗪𝗲 𝗮𝗿𝗲 𝗟𝗜𝗧𝗘𝗥𝗔𝗟𝗟𝗬 𝗽𝗮𝘆𝗶𝗻𝗴 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗮𝗱𝘀 (think Spotify Premium, Youtube Premium, Ad-blockers) We want to belong, to connect, to be inspired. ✅ Influencer marketing isn’t just a trend anymore—𝗶𝘁’𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗮𝗰𝗸𝗯𝗼𝗻𝗲 𝗼𝗳 𝗵𝗼𝘄 𝗯𝗿𝗮𝗻𝗱𝘀 target, influence, and, ultimately, sell. Social platforms are now commerce hubs, search engines, and trust ecosystems, positioning influencer marketing at the forefront of the Social-First era. Our own Head of Growth, 👉🏼Djanan Kasumovic, recently traveled to Dubai to reveal his insights. 🇦🇪 Here is what he predicts: the 𝗧𝗼𝗽 𝟱 𝗧𝗿𝗲𝗻𝗱𝘀 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟱: 1. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗧𝘂𝗿𝗻𝘀 𝗜𝗻𝘁𝗼 𝗮 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗠𝗮𝗹𝗹 In-app purchasing features are making social platforms the new shopping hubs. Influencers will lead the charge, turning attention into measurable sales like never before. 𝟮. TikTok, Youtube & Instagram: 𝗚𝗲𝗻 𝗭’𝘀 𝗡𝗲𝘄 Search Engine For Gen Z, social platforms are the new search engines. Influencers shape discovery and decisions, surpassing traditional search in influence. 𝟯️. 𝗣𝘀𝘆𝗰𝗵𝗼𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 Not Just Demographics Long-term partnerships with influencers will allow brands to tap into psychographic data, targeting audiences not just by demographics but by their values, beliefs, and aspirations. 𝟰. 𝗡𝗮𝗻𝗼-𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗪𝗶𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 Nano-influencers thrive on authenticity, connecting with niche audiences. AI now makes scaling these campaigns easier than ever. 𝟱. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: 𝗕𝘂𝗶𝗹𝗱 𝗥𝗲𝗮𝗹 𝗧𝗿𝘂𝘀𝘁 Gen Z demands values-driven brands. With 75% preferring socially responsible companies, influencers bridging purpose and trust will define success in 2025. Comment below with what YOU think will be the #1 trend transforming influencer marketing in 2025, and we’ll share our 2025 Influencer Benchmark Report with you..first! ✍️ Credits to Marie de Ducla / Abdel Nour, Abed Agha, Jochen Bischoff etc for a great event 👏

Creators are making up to $500K on TikTok Shop—now it’s time for brands to cash in too 💰 In a world where consumers are actively rejecting traditional ads, how do brands break through the noise? 🔊 👉🏼Djanan Kasumovic sat down with Thomas Carter from MomentIQ to explore the secrets behind TikTok Shop’s explosive success and how brands can leverage this platform to redefine e-commerce. If you’re ready to unlock the future of social commerce, this conversation is a must-watch!