In today’s world, we know disruption is the only constant. The most successful brands make it to the top ranks through a well-informed and authentic approach to brand building. To do this, they need a strong grasp of what makes them different, and how to express this – as well as a clear understanding of consumer trends. So, how do you build your brand’s difference in 2025? Thinking carefully about these three questions is a great place to start. 📈Learn more here: https://loom.ly/80vDL-s #2025Plan #Marketing #Brand #Data
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience og innovation
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Insights that reveal the gap between consumers' sustainable values and behaviours will help brands grow. Kantar’s ‘Bridging the Gap: Infusing the Value-Action Gap into Sustainability Segmentation’ report is now live and ready for download! This report showcases how Kantar is leveraging a new research methodology to gain a deeper understanding of the sustainability value-action gap. The findings from this study will shape Kantar’s new 2025 Sustainability Segmentation. Follow the link here to view the free report and explore key insights: https://loom.ly/PqlEHlQ
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The countdown begins - just 1 Week to Go! 2025 is just around the corner — make it your most impactful year yet! ✨ Join the 'India at Crossroads' webinar and uncover strategies that can shape your approach to brand building, helping you drive powerful and sustainable growth and stay ahead in a dynamic marketing landscape. 📅 Date: 5 December 🕒 Time: 11 AM / 4 PM IST 📌 Don’t miss out—register now and give your 2025 planning the boost it deserves! - https://loom.ly/OTpuKmo Deepender Rana Soumya Mohanty Ranjana Gupta E Prasanna Kumar Ebu Isaac Neha Ahluwalia #ConsumerInsights #India2025 #KantarWebinar #MarketingTrends #BusinessStrategy
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🌟Unlock the power of play for your brand 🌟 In a world where AI often takes the spotlight, there's one area where humans truly shine – the world of play. And what better way to show how play can fit in different emotive spaces than a board game example. But play isn't just about fun and games; it's a powerful tool for brands to engage and connect with consumers. From sparking creativity and imagination to building emotional connections, play can transform how your brand interacts with its audience. Ready to explore the playful side of your brand? Dive into the full article to learn more about the benefits of play and how to incorporate it into your brand strategy. https://loom.ly/Z4HT_3E #MarketingStrategy #BrandEngagement #CreativeAdvertising #Advertising #ConsumerConnection
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We have expanded our partnership with LiveRamp, allowing advertisers to benefit from Kantar’s decades’ of continuous consumer behaviour insight. LiveRamp clients can now enrich their existing datasets with real shopper behaviour insights to bridge the gap with their owned data, deliver brand growth and better meet consumers’ expectations about the ads they are served online. The enhanced offer is available within the UK, France, Spain and Brazil with immediate effect, complementing Kantar’s LIFT and Profiles audience segments which are available to LiveRamp clients in the US.
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Kantar Marketing Trends 2025 – The voyage to total video This week Gonca Bubani shares why it is important for marketers to test and learn how to balance broadcast and streaming TV. Learn more about the journey to total video and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/HANPEp4 #MarketingTrends #Marketing #Marketing2025
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The secret to next-gen AI solutions? Combining generative AI with proprietary IP. In our latest blog from the series “From Data to Decisions: AI in Market Research”, Ashok Kalidas, Chief AI Scientist at Kantar, explains how custom-trained models, specialised datasets, and domain expertise are creating AI solutions that deliver sustainable competitive advantage. Read the full article to learn how to unlock growth with AI-driven insights. #FutureOfAI #ProprietaryIP #Innovation #KantarAI
Gaining a competitive edge with proprietary IP in next-generation AI solutions
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Self-development isn’t just a Friday afternoon activity—it’s about making growth easy and accessible. Our Growing Exceptional Managers (GEM) programme empowers our managers with quick, effective tools to strengthen their leadership skills. Hear from Sally as she shares her experiences with our latest learning initiatives. Discover more about how we support colleagues in shaping their success: https://loom.ly/iQ212p8 #WeAreKantar #LifeAtKantar
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Do you know how you will be balancing your marketing investments between broadcast and streaming TV next year? In 2025, a net 55% of marketers are planning to increase their investment in TV streaming. Learn more about the journey to total video and our other 9 #MarketingTrends2025 to help you plan for next year’s marketing strategy https://loom.ly/UvN-pzc #MarketingTrends #Marketing #Marketing2025
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Are you missing an opportunity with your male audience? 🤔 According to Kantar Global MONITOR 2023, 79% of consumers’ purchase intent is influenced by a brand’s involvement in social issues to some degree. Balanced gender representation and diverse portrayals are essential for growth. Download the report now and learn how your brand can connect better with men: https://loom.ly/9TqV5hs #InclusiveAdvertising #Marketing #MeninAdvertising #Advertising #InternationalMensDay #MensDay #InclusiveMarketing
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