Our Meaningful Different and Salient (MDS) Framework, which measures brand equity and its impact on commercial outcomes, is now fully certified by the Marketing-Accountability-Standards-Board (MASB). This certification verifies that our framework delivers measurable financial results and long-term brand value growth. “This updated assessment documents the continued evolution of the Kantar MDS Framework in tying marketing metrics to monetary outcomes. The updated framework incorporates metrics like demand power, pricing power, activation power, and future power, which extend the framework’s utility beyond the original dimensions of power, premium, and potential.” - Frank Findley, MASB’s Executive Director Learn more here: https://lnkd.in/gS-4jAPT
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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🎉JUST LAUNCHED! Our video lessons on Brand Strategy have already landed in the inbox of thousands of marketers today. Gain valuable insights and practical guidance from top experts at Kantar, by signing up to our Masterclass series. Find out more: https://lnkd.in/eBDTDvpN #BrandStrategyUnpacked #Masterclass #Marketing
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🚀 Ready to take your product launches to the next level? 💪 Stop guessing. Start acting. With LaunchEvaluate from Kantar Marketplace, you can futureproof your launch strategy and achieve outstanding success. This innovative solution is ideal for proactively managing your launch and tackling challenges for optimal outcomes. It helps you spot areas for improvement, make course corrections if needed, learn from high-performing launches to inform strategy, and adjust campaigns to counter potential threats from competitor launches. Don't leave your product's success to chance. Book a demo today and see how LaunchEvaluate can revolutionize your approach! 👉 https://lnkd.in/eZ7Fp-Zt #Innovation #LaunchEvaluate #InnovativeSolutions
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Jane Ostler, Kantar's EVP Global Solutions Marketing and Thought Leadership, kicks off her new regular column in The Drum with some thoughts on those marketers trying to hold back the tide when it comes to GenAI. Marketers don't need to be Ridley Scott to imagine a world where GenAI helps them to work more effectively, Jane says. But with more than half still not using it, now is the time to use it or lose out. Read it here 👉 https://lnkd.in/d8kb5VHC
GenAI for marketers – time to use it or lose out
thedrum.com
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📢Marketers! Register today to the Brand Strategy Unpacked Masterclass to be among the first to receive the links to our video lessons this week, on Wednesday 26 February. MASTERCLASS 1: How to build emotional brand connection and command a price premium MASTERCLASS 2: Smarter ways to use distinctive brand assets to achieve Brand Equity and Salience MASTERCLASS 3: Supercharging growth - the power of strategic brand collaborations Through our free Masterclass series we want to equip you and your team with the latest data, insights and best-in-class brand expertise to help you shape your brand future 🔗https://lnkd.in/eBDTDvpN #BrandStrategyUnpacked #Masterclass #Marketing
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“Contrasting the portfolio value from Kantar BrandZ’s global ranking, the most valuable mexican brands have achieved double-digit growth (+10%) compared to the last index two years ago. Despite uncertainty in recent years, these new brands understand that being Meaningful and Different pre-disposes them to more people, allows them to be more present and find new spaces for growth in the future.” Alberto Vargas, VP Brand, Insights at Kantar Mexico shares his perspective on the results of the 2025 #KantarBrandZ Most Valuable Mexican Brands. Read the article here: https://loom.ly/1_bz5mc
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⏰ Only 1 day left! Register for our exclusive webinar today Join us tomorrow for an exciting LIVE webinar led by Dr Nicki Morley, Kantar’s Global Innovation Lead, alongside Janeke de Jong, Innovation Client Director, and Kitty Sutherland-Dodd, Innovation Client Delivery Manager, where we will be discussing how to crack the code to a successful product launch. With industry experts and guest speakers, you will learn all about what makes or breaks a product launch, how to overcome missteps and pitfalls, and most importantly, how to leverage post-launch insights to course-correct quickly and sustain future success. We will cover how to shift your approach from reaction to proaction, and how to leverage actionable insights with LaunchEvaluate – our brand-new, innovative solution for struggling launches. 📅 Date: 25 February 2025 🕒 Time: 3:00 PM GMT 📍 Location: Online Take advantage of this unique opportunity to learn from industry experts about overcoming product launch pitfalls and leveraging post-launch insights with LaunchEvaluate. Register now and join us for an engaging session 👉 https://lnkd.in/eiviPM8h
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The #KantarBrandZ Most Valuable Mexican Brands 2025 have grown by an impressive 10% over the past two years to reach a total brand value of $95 billion. Discover more about Mexico's brand and marketing landscape in the new report. 📈Explore brand success stories from Mexico's most valuable brands: Corona, Telcel and Grupo Modelo S.A. de C.V. 📈Discover more about the newcomers Grupo Chedraui, Topo Chico and more 📈Find data-driven thought leadership on the power of #inclusion, the importance of #experience and building profitable #brands Access the new report today: https://lnkd.in/egDxhZyM
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At Kantar, we place the “Inclusion = Income” principle at the heart of our business strategy. Kantar’s Blueprint for Brand Growth is based on the “Be Meaningfully Different to More People” principle. Brands need to tap into new market opportunities and connect with different types of consumers to succeed. With the emergence of new high-growth populations, it is essential to create positive portrayals of diverse, currently underrepresented groups to build customer loyalty, foster deeper connections, and ensure long-term brand success. Follow the link to learn more about how authentic representation that overcomes stereotypes accelerates brand growth: https://loom.ly/Q7dmFVY
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▶️Evidence-based insights meet world-class expertise. Get the data and guidance you need to demonstrate to your team the power of Brand building. We're bringing you 3 video lessons on Brand Strategy, led by world-renowned experts at Kantar. Register to be among the first to receive our free Masterclass video series directly in your inbox, on Wednesday 26 February. Speakers: Ryan France Myles George Deepak Varma Lindsay Gorton-Lee Tom Lees 🔗https://lnkd.in/eBDTDvpN #BrandStrategyUnpacked #Masterclass #Marketing #Brand
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