PONG

Back when the weather was warm and sunny, we helped Rådet for Sikker Trafik launch a campaign encouraging cyclists in Denmark to follow the rules and be kind to each other on the streets. Not as simple a task as it sounds – but it worked! 🚀🚀🚀 🩷 90% of cyclists like the campaign 🧠 85% find it relevant 📞 It has sparked conversations among more than half of the target audience 🔥 74% believe they have changed their behavior because of the campaign 🪖 And even though we didn’t mention bike helmets at all, 19% went out and bought a helmet after the campaign 🤯 So, keep up the good habits and vibes out there 🤞

🧠 PONG just got a lot smarter 🧠 Sofie Bech has joined the family as a strategic planner and she’s already helping our clients build unique brand platforms based on strong insights. Leading AIs predict that Sofie’s arrival will boost the efficiency of our work by at least 74% – so watch out! 🚀

Meet Rikke Aagaard Larsen and Maiken Maria Krüger - our new outstanding interns 💡 They come from Danmarks Medie- og Journalisthøjskole and have a pen house filled with tricks and great ideas. We look forward to sharing them with you 🏓 ❤️ 🏓

💧 600.000 danske boliger er truet af klimaforandringerne 💧 😱 Og mit hus er ét af dem 😱 For år tilbage fik jeg kælderen fyldt med vand og måtte se hjælpeløs til, mens møbler, børnenes bamser, gamle minder og alt muligt andet blev ødelagt (som billederne herunder viser). Det er sikkert sundt at blive mindet om, at naturen bestemmer, men det er ikke sjovt. Og det er desværre nok ikke sidste gang, jeg oplever det. Eksperter siger, at det kommer til at koste mange hundrede milliarder kroner at klimatilpasse Danmark. Og det er en opgave som hverken du, jeg, grundejerforeninger, kommuner, regioner, virksomheder eller staten kan løse alene. Vi bliver nødt til at hjælpe hinanden, for vand og vind skelner ikke mellem matrikelnumre. Derfor er jeg også glad for, at vi hos PONG har fået lov at hjælpe Forenet Kredit med at forene Danmark i kampen om at klimatilpasse. Så hvis du er med i en grundejer- eller boligforening, og du har input til gode projekter, eller du søger inspiration til, hvad I selv kan gøre - så læs med på forening-til-forskel.dk I min grundejerforening har vi for eksempel erstattet asfalten ved fortovet med græs - det er både pænere og suger dejligt meget vand 💚 Tak til Marie Bender Foltmann, Ole Lund, Louise Villumsen og Laura Havlit for god og intens ping-pong 🏓 Og til DENSOU og Operate A/S for samarbejdet. P.S. Vi skal selvfølgelig først og fremmest forebygge klimaforandringerne, men jeg tror desværre ikke, at det kan være vores eneste plan 🙈 🙉

YES! We've won our first-ever animal award 🐆🦌🐩 It's lean, fast, and 100% pink. It wouldn’t survive in the savanna, but it sure stands out! A big thanks to clients and collaborators for helping us catch this Gazelle - and to Børsen for raising this beautiful beast and letting us adopt her ❤️🏓❤️

🌺 AN EXTRA WARM WELCOME to the amazing Kristel Krøier and Mette Riis Kruse 🌺 We are so happy to have you join our PONG family 🩷 Kristel is our newest Creative Director, and some of you already know her, as she has been freelancing at PONG for a while. During that time, it quickly became clear to us that we couldn’t imagine PONG without her sharp pen and corny jokes. Mette is another fantastic addition to PONG. She will be stepping into a new role as Operations & Account Director. Mette brings a ton of experience and an exceptional understanding of running a creatively focused organization, which is vital as we are now 18 people in the agency. And as an outstanding client director, she will be a natural part of our Client Services team. PONG is now filled with even more brains, heart, and laughter. Thank you for choosing us, Kristel and Mette! 🏓

Nobody reads long copy advertising. P.E.R.I.O.D. It's a waste of time, and consumers have much more interesting stuff to spend their precious time on. Furthermore, they never look up from their phones. So a long copy billboard high in the sky must be marketing suicide 🙈 Thanks for great ping-pong til Fie Skov 🏓 🦅 🏓 #lifeisbitter

WE LOST! 😭😭😭😭😭😭😭 At yesterday's Rambuk Award we had 7 shortlists for some truly outstanding work. But we were brutally beaten by some even more outstanding competitors, leaving us empty handed. Congratulations to all the winners! 🍾🍾🍾 We're going to do push-ups all weekend, and on Monday, we will up our game and come back stronger and smarter. Have a great weekend!

👀 Thank you Aarhus and to everyone who showed up at our PONG seminar on building strong brands in a world where consumers' attention is increasingly scarce 🙏 An important point of the day was a significant study from Karen Nelson-Field, which documents how the amount of time consumers spend with your brand dramatically influences their recall of the communication. In fact, anything below 2️⃣ seconds didn't generate any recall at all. Worth remembering next time you buy impressions defined as 2-second views 👀 🧠 ❤️ A big thank you to Calibrate Danmark, Dansk Markedsføring (Danish Marketing Association) and JP/Politikens Hus for co-hosting, and to the speakers: Ninalouise Rasmussen, Pernille Sumborg Christensen, Mikkel Elung, Thomas Nolsøe, and Heinrich Thomsen 🏓 If you have any input to topics you would like us to debate next time, than write it below 👇

🍀IT IS NOT EVERYDAY we get to reboot one of Denmark's oldest and strongest brands, and we are so happy that we got the chance with Den Gamle Fabrik🍓🍓🍓.  Today Orkla Danmark are launching a new creative platform we have developed together🏓. We have done our best to make room for the values and history that has molded the brand since 1834❤️ and then added sweetness, charm and quirkiness to the concept🤗 In the video below, you can meet Den Gamles Fabriks new CEO Albærte, and hear all about how they produce the very best marmalade. Many more short videos from the factory will follow and unfold the platform. We hope you enjoy it 🫐🍒🍓