ReD Associates

ReD Perspective // Where are all the social use cases for AI? In the race to build AI applications that help ‘me’ instead of ‘us’, are we overlooking what might be its most valuable potential? Read our latest blog post as ReD's Mikkel Krenchel and Morgan Ramsey-Elliot outline their perspective on why solving loneliness with AI friends is a bit like trying to solve hunger with fast food and why AI's true superpower is social. "At ReD," they write, "instead of artificial intelligence we often talk about collective intelligence. We believe this is the most significant emergent capability of current LLMs to date – the ability to draw on humanity’s collective wisdom to give you the most ‘normal’ or ‘average’ response possible, without the eccentricities, performances and judgemental gaze of a human being. The AI wave has proven that when it comes to humanity, “normal” is often great. And this is where AI’s superpower lies: it can explain or instantly communicate what “normal” looks like in a given context." Seen in this context, a "multiplayer AI" has the potential go beyond the individual and to open up new forms of collaboration and encourage serendipitous and meaningful human connections in ways that humans never could.  Read the full article below and let us know your thoughts. #strategy #AI #technology https://lnkd.in/eNqrxKVn

Social theory in the boardroom // Strengthen culture through friction In the final instalment of the year of our Social Theory in the Boardroom series – where we creatively reimagine and recontextualise ancient philosophies and social theories in the workplace – we take inspiration from philosopher Byung-Chul Han to unlock new ways companies might consider introducing productive friction to boost critical thought and engagement among their employees. In Han's theory of "smoothness", he claims that contemporary aesthetics, culture, and social relations are characterised by smoothness and ease. "On first reflection," writes ReD's Markus Sundell and Charlotte Taomi Behrens , "having a 'smooth' company culture might seem like a good thing. However, completely removing friction can lead to a lack of critical thought, less creativity, and feeling alienated both as employees and customers." Read on to find out more! #socialtheory #strategy #culture

EPICpeople 2024 papers and case studies are now available to read! Among the suite of content EPIC have published from this year's conference – on the themes of "Foundations, Displacement, Generation" – we're delighted to present two papers: Seeing It from Other Eyes: How First-Person Data Reshapes the Role of the Applied Ethnographer by ReD's Maria Cury, Ariel Abonizio, Gabriel Coren, Maya Potter, Tamara Moellenberg, Mikkel Krenchel and Eryn Whitworth from Meta Reality Labs. What's Going on with Strategic Research in Big Tech? by ReD's Morgan Ramsey-Elliot, Charlie Lotterman and Cameron W.. We'll speak about these papers in more detail in the coming weeks but in the meantime, go and check out all the amazing case studies, papers and pecha kuchas on EPIC's website!

ReD Podcast // Episode 4 of Leading with Perspective is now live! How has the financial sector looked to regain trust with consumers and play a more meaningful role in people's lives? In this episode, we are joined by Camilla Dahl Hansen who was most recently with Saxo Bank where she held a number of roles including its Global Chief Saxo Experience Officer and Senior Executive Vice President. Before that, Camilla spent 14 years with Danske Bank as the Head of Group Marketing and SVP for Wealth Management with focus on marketing, communications, transformation, and strategy. Joined by ReD partner Martin Gronemann, Camilla discusses the state of the financial sector today, particularly with regards to where it is on its journey to becoming more inclusive of women both on the customer side and at the organisational level. If we look back over the last 15 years, how have things changed? And what has stayed the same? Hit the link below to listen or head to wherever you like to get your podcasts. https://lnkd.in/ectTNDNx #strategy #finance #podcast

"When you talk about women and finance in combination, these two are not in sync and not at all where we need to be." Tomorrow our latest episode of Leading With Perspective will go live featuring Camilla Dahl Hansen, a senior financial executive with a wealth of experience in the sector, who most recently worked as Saxo Bank's Chief Experience Officer. She sits down with ReD partner Martin Gronemann to discuss the state of the financial sector today, particularly with regards to engaging with customers more meaningfully, as well as where it is on its journey to becoming more inclusive of women both as consumers and senior leaders within the industry. Listen to a teaser below and stay tuned for the episode release tomorrow! #strategy #finance #podcast

"So you could really tell how the mom was able to, together with the staff, make play happen.. But then we held that up against all the other data with all the other families who didn't do that... And that gap was of course very inspiring because it showed a lot of potential. But it was also very tough to see because it's a big gap in the experience of the different children." ReD partner Iago Noguer Storgaard speaks about how integrating play into treatment influences the patient experience at our recent ReD Dialogue, "Healing by design: How to create a world-class children's hospital." He spoke alongside Thomas Frandsen and Elisabeth Ida Ginsberg (Chief Medical Officer and Chief Project Manger at the Mary Elizabeth Children's hospital respectively) as well as ReD partner Anne Mette Worsøe Lottrup. In 2026, the Mary Elizabeth Hospital in Copenhagen will open to the public. It is a hospital that will revolutionise the experience for children, teens, pregnant women and their relatives before, during and after treatment. And they are doing this by centering the hospital all around play. In the meantime, you can visit Danish Industri where there is an exhibition about the hospital’s unique vision which is free and open to all during weekdays for the rest of the year. Watch the clip below. #healthcare #authority #play

"The main focus of a hospital like ours is treatment but we have a lot obligations concerning the quality of life of the patient... and we have a big responsibility for the coherence of the family regardless of how they define their family." At our recent ReD Dialogue, "How to create a world class children's hospital", Thomas Frandsen (Chief Medical Officer at the Mary Elizabeth Children's hospital) shares his thoughts on how hospitals can be more holistic in their approach to patient care, alongside Chief Project Manager Elisabeth Ida Ginsberg and ReD partners Anne Mette Worsøe Lottrup and Iago Noguer Storgaard. The talk was part of our deep dive into changing notions of authority, where the panellists discuss how play was integrated into the foundations of the hospital and how it continues to be a guiding principle as they get ready to open in 2026. Watch the clip below. #authority #strategy

An update from ReD's managing partner Mads Holme on his time with the Bill & Melinda Gates Foundation and AMREF Health Africa in Nairobi last week. We look forward to sharing more on this conversation on our Leading with Perspective podcast series soon.

"If you look to who commands authority today it’s people who can deliver simple messages clearly, whether that’s a CEO defining a company’s core mission or politician outlining a future manifesto. They need to have a perspective, yes, and it will only cut through if the messaging resonates with what people are looking for in a way that they understand." Jeppe Christiansen, CEO of Maj Invest and board member at some of Denmark's most well-known companies, on the authority of simplicity in our latest On Good Authority interview. He sat down with ReD partners Martin Gronemann and Iago Noguer Storgaard to discuss what guides his decision-making as an investor, the challenges of “long-term” thinking, and where he sees authority coming from today. Read the full interview below and explore our entire suite of content on Authority on our site. https://lnkd.in/eRRb28n6 #strategy #authority #investing

"The insight from back then that children are children even if sick and hospitalised just holds water – it's just true. And a lot of the staff that choose to become paediatric nurses or paediatric doctors know that too, and it resonates well with their aspirations of good care." Elisabeth Ida Ginsberg, Chief Project Manager at the Mary Elizabeth Children's Hospital in Copenhagen, on how approaches based on deep human insight elevate levels of care, alongside Thomas Frandsen (Chief Medical Officer at the hospital) and ReD partners Anne Mette Worsøe Lottrup and Iago Noguer Storgaard. Part of our deep dive into changing notions of authority, the panel also discuss how play was integrated into the foundations of the hospital and how it continues to be a guiding principle as they get ready to open in 2026. Watch the clip below. #authority #healthcare #strategy