REDUCED

Labelling has been one of the most talked-about topics during Day 2 at Food ingredients Europe—and it’s a discussion we’re passionate about. What goes on the label? What’s inside? Are we a clean label? At REDUCED, “clean label” is more than a trend—it’s a responsibility. Consumers increasingly demand transparent, natural products, and we’re committed to delivering taste solutions that inspire trust, both in quality and in sustainability. Our clean label promise means crafting high-quality, natural ingredients free from additives and artificial enhancers. By upcycling food industry side streams, we create rich, authentic ingredients that taste great while aligning with values of transparency and environmental impact. We’d love to share how our clean label solutions can elevate the flavour of your products. Visit us at our stand Hall 3.0 G10 at Food ingredients Europe.

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Day 1 at Food ingredients Europe - here we go Food ingredients Europe gathers some of the world’s leading food & beverage suppliers, buyers, R&D experts and production specialists. While not being a world leader (yet), we are still thrilled to see the interest in the combination of upcycling and natural food ingredients. But - FiE is not only about selling. It’s also a unique opportunity to gather market insights and get in contact with suppliers from around the world. Therefore, members from our supply chain and R&D team joined today to deep dive into the world of food ingredients. We are looking forward to welcome more of you at our booth in hall 3.0 G10 tomorrow!

Food ingredients Europe starts tomorrow and we are here 🇩🇪 Together with WELDING FOOD we are presenting our full product line of natural taste solutions for industry customers. Come by hall 3.0 stand G10 if you want to: - Talk about the future of food ingredients; - Learn about upcycled foods; - Try our unique taste solutions. We hope to see you 🏆

The real price of taste and flavour 🏆 Taste and flavour are interesting elements. Everyone knows they’re important, but it’s hard to put a price on them. When we at REDUCED talk to product developers, it goes without saying that taste and flavour are essential. When we talk to purchasers, taste and flavour are also important, but so is price. Outside the food industry, taste and flavour can be tricky. We can agree they have high value, but how valuable are they really? A study on 3000 people from the International Food Information Council Foundation shows that 88% of consumers found taste to be their primary reason for buying a product! 📈 This was a significantly higher score than price, healthfulness, and convenience. This means you can develop the healthiest and cheapest product in the world, but if it doesn’t taste good, consumers won’t buy it twice. A Nielsen study of 12.000 product launches across Europe showed that 76% of all new products fail to retain a retail listing beyond one year 📉 In my view, this clearly puts a price on taste and flavor. You simply can’t afford not to have premium taste and flavor if you’re serious about the success of your food business. Compromising on taste and flavor decreases the chances of success for a food product, and failure is very costly in the food industry. The money spent on new product development, marketing, sourcing, packaging, and logistics is at risk if the product is delisted. Therefore, spending on taste and flavour is, in my view, the “cheapest” yet most effective risk mitigation you can employ in the food industry. At REDUCED we develop taste solutions that have proven superior to our industry competitors when added in applications. Additionally, we have shown that we can compete on cost in use and labelling options. And we can do this with side streams as our main raw material! 🌱 If you want to learn more about this, please feel free to reach out. My team and I will be happy to set up an application test to show how. If you are at Food ingredients Europe next week, you can also visit us at Booth G10, Hall 3.0 🇩🇪 That’s it—have a great Monday! Source: https://lnkd.in/d7M5MCkm https://lnkd.in/dCbYFxpk

It’s rewarding to see our work at REDUCED come to life in everyday products like FANGSTs HØST SVAMPE Mayo. Made with our REDUCED Mushroom taste solution, created from upcycled organic Danish mushrooms from Tvedemose, this plant-based mayo brings rich, savoury flavours while highlighting the benefits of upcycling. FANGST’s HØST line celebrates the harvest of plants with a focus on seasonality, sustainability, and respect for nature. Their organic spreads, mayos, pickles, and crisp breads align well with our mission to make the most of natural resources. Being part of this product formulation shows the potential of upcycling and thoughtful sourcing in the food industry. With SVAMPE Mayo now available on FANGST’s website, in specialty shops, and at Copenhagen Airport, it’s clear how shared values can lead to tasty and sustainable innovations.

Introducing REDUCED Shore Crab —our newest clean-label, natural taste solution, crafted from upcycled shore crabs. Created for food industry and foodservice professionals, the REDUCED Shore Crab brings a sustainable, high-quality flavour that integrates easily into various applications such as soups, sauces, and ready-made meals. We look forward to presenting REDUCED Shore Crab at Food ingredients Europe and share the story behind this unique product. In Danish and North European waters, shore crabs are caught by the thousands, disrupting the marine ecosystem by consuming eelgrass, a vital species that supports biodiversity. With the decline of their natural predator, the cod, these crabs have flourished unchecked, creating environmental challenges and difficulties for small-scale fishermen, whose nets and fish stocks suffer from this unmanageable by-catch. We work together with Danish leading fishery Fiskerikajen ApS to source our shore crabs, turning this problem into a scalable opportunity. Working closely with small-scale fishers, Fiskerikajen has created financial value and application potential for these shore crabs, considered a low-value catch with significant environmental drawbacks. Through this partnership, we’ve transformed shore crabs into an ingredient that combines sustainability with rich, balanced flavour. With notes of sweet, umami, and roasted crab shells, REDUCED Shore Crab brings depth and versatility to many applications. Visit us at FiE (Hall 3.0 Booth G10) to discover how upcycled food ingredients like REDUCED Shore Crab can support taste innovation while addressing real environmental challenges.

Curious about upcycled ingredients for human food consumption? ONE\THIRD's latest report sheds light on how upcycn reshape the Danish food industry by converting food side streams into valuable ingredients. The report dives into: The evolving definition and recognition of upcycled ingredients, along with strides toward clear certification standards. Real supply chain challenges, presenting opportunities for innovation. How upcycling significantly reduces carbon footprints. The wide variety of sources that can be upcycled, illustrating the potential for a more sustainable food system. It is great and truly motivating to see so many companies pushing this crucial agenda forward. Let’s keep the conversation going and continue transforming food loss and waste into opportunity. Interested in contributing to the upcycling movement? Share your ideas or connect with us! https://lnkd.in/dCZZ6ixC

Can we eliminate all food waste and loss before 2030? As our co-founder Emil Munck de Voss pointed out at Future Food-Tech, "alone, we will not be able to eliminate the billion tons, but together, we can hopefully tackle a fair share of it." Upcycling raw material to create impactful taste solutions is key to address this challenge head-on. Reach out to explore how REDUCED can help your organisation make a difference.

We’re pleased to announce that REDUCED will be exhibiting at Food ingredients Europe 2024 in Frankfurt from 19-21 November. At REDUCED, we see the shift toward sustainability as an opportunity for innovation, not a challenge. Food developers and FMCG brands are under growing pressure for cleaner labels, reduced impact, and greater transparency—all without compromising taste or efficiency. What we offer: * Natural savoury taste solutions crafted for high flavour performance and ease of use * From upcycled raw materials from food industry side streams * Clean label – no additives. Taste and nothing else. * Reduced carbon footprint – innovation that balances flavour and environmental responsibility At Food ingredients Europe, we’ll showcase our full range of savoury taste solutions, proving how upcycling achieves both exceptional taste and positive impact. Visit us at Booth G10, Hall 3.0, and see how REDUCED can help you make a real difference in taste and sustainability. Together with WELDING GmbH & Co. KG as our distributor in the DACH region, we look forward to sharing our vision for the future of food.