Reel

Meet Bita Abadi, our new Senior Account Executive! Bita joined our commercial team earlier this fall, bringing over 10 years of experience in business development. At Reel, she is focusing on sales, business development and refining our go-to-market strategy. Throughout her career, Bita has been driven by client relationships, understanding their needs and challenges, and helping them reach their business objectives. She believes that sustainability should be at the core of business strategy, alongside sales, production, and marketing, to ensure businesses are future-fit. We asked her a few questions and here’s what she had to say: 💚 Why Reel? "Reel is the kinder egg I was looking for: a Danish company working at the intersection of tech and climate impact. Add to that a team of skilled and passionate colleagues who go to work every day to accelerate the energy transition in Denmark and I had to join." 🌿 How do you think companies can best integrate sustainability into their business strategy? "An effective approach I’ve seen in the companies I speak with is to focus on enhancing market position. Different stakeholders—including investors, customers, and employees—increasingly favour businesses committed to sustainability. These commitments can differentiate a company, attract eco-conscious customers, and open doors to new markets. Sustainability isn’t just a value-driven choice - it’s a competitive advantage." 🇯🇵 What’s the best trip you’ve taken recently? "I had high expectations before my trip to Japan—and it was more than I imagined. I fell in love with Tokyo. The cool local neighbourhoods, each with their own vibe - the architecture (I even went building hunting!) - the cuisine and coffee experiences were insanely good (I haven’t learned to love matcha yet) - the culture, the stylish locals, the parks, and the museums, I could go on. I’m definitely not done with Tokyo!" We're grateful to have you Bita! We look forward to all the exciting, impact-driven work we have planned together 🚀

Is your company’s electricity agreement financially optimised? Understanding your options for different pricing structures is key to ensuring your company gets the best electricity agreement. One of the questions you can ask yourself is: 💡 Does my electricity contract offer variable or fixed pricing? Watch Anders Engtoft Meldgaard explain the difference between the two types of pricing in this quick video 📹. Then, read more about how to secure fixed electricity prices at: https://lnkd.in/eirZdbQD

Climate change is accelerating—that much is clear. But the good news? We have the solutions to tackle it. The question is: which solutions make a real difference? Often, it’s the solutions that rethink the norm. For SwipBox, this meant rethinking parcel delivery. Instead of traditional door-to-door drop-offs, they consolidate deliveries at parcel lockers. With the right location strategy, these parcel lockers can reduce emissions by up to 32% compared to home deliveries 📦. SwipBox is also rethinking how they buy electricity. Most companies ‘green’ their electricity by buying renewable energy certificates, which have little to no real-world impact on the climate. SwipBox chose a different path ⚡ Swipe through and discover what they chose 👇

Is your company’s electricity agreement #sustainable? Understanding your electricity agreement is key to ensuring your company gets the best deal. One of the questions you can ask yourself is: 💡 Does my electricity contract make a real difference for the climate? Some electricity contracts are more impactful than others. Watch Anders explain the difference in this quick video 📹. Learn more about electricity that impacts the climate at: https://lnkd.in/ehfhrPpY

Is your company’s electricity agreement transparent? 👀 Understanding your electricity agreement is key to ensuring your company gets the best deal. A great place to start is by asking: 💡 Is my electricity bill clear and transparent? Transparency empowers better decision-making. Watch Anders Engtoft Meldgaard explain how to evaluate your bill in this quick video 📹. If you’re unsure about your current agreement, we’re here to help. Reach out to contact@reel.energy for a free invoice check to uncover exactly what you’re paying for ✔️

The business guide you need to understand PPAs 📖⚡ #PPAs can unlock unique financial and sustainability benefits for your company - a rare win-win for both your bottom line and the climate. Our new guide de-mystifies PPAs and answers any questions you may have, including: 👉 What is the role of PPAs in the energy transition? 👉 Which companies can sign PPAs? 👉 What is the difference between PPAs and other options for ‘green’ electricity? 👉 How do PPAs stabilise electricity costs? 👉 Is a PPA the right solution for your company? (Spoiler alert: if climate impact and budget certainty are important to you, then a PPA is a good fit). Find the answers to these questions and more in the guide. Link in the comment section below👇 🔗 Happy reading!

GOOD NEWS: Solar farms can help tackle both climate change and biodiversity loss! Every year, Denmark - and the world - loses more biodiversity, from microscopic bacteria to birds, fish, and large mammals. This diversity of life is essential for a healthy planet, yet it's disappearing at an alarming rate. At the same time, we face the growing climate crisis. These two crises are closely interconnected and we can’t solve one without addressing the other. Here’s the good news: when thoughtfully located, designed, and managed, solar parks can be part of the solution to both crises. Research into the biodiversity benefits of solar parks is still evolving, but here’s what we know: solar parks, which last 25 to 30 years, can create low-disturbance habitats, offering shelter to struggling wildlife and regenerating soils (when replacing industrial agriculture). Swipe through to explore some of the promising #biodiversity benefits solar parks can bring. 🌞

Power-to-X: Over-hyped or the key to a low-carbon future? #PtX is often touted as the next frontier in decarbonisation with its promise to capture excess renewable energy and decarbonise challenging sectors like steel and heavy transport. However, recent setbacks with major projects have raised questions about its financial viability and scalability. Curious about what lies ahead for PtX in Denmark and beyond? Join us for WattUp, an in-depth discussion with leading experts, Marie Münster – Professor of Energy Systems at DTU, Jon Sigvert – CEO of Reel, and Casper Kaae Sønderby – CEO of Twig. They’ll share insights on PtX’s potential, the challenges it faces, and what our future, flexible energy landscape might look like. 🗓️ November 19 🗓️ ⏰ 9:30 - 11:00 ⏰ 📍Overgaden Neden Vandet 17, 2. sal 📍 📝 Sign-up link in comments

MODERN ELECTRICITY CONTRACTS Electricity powers our lives, yet it rarely gets the same tech treatment that other innovations do. At Reel, we’re transforming the way businesses approach electricity. Our technology creates custom electricity portfolios tailored to your financial and sustainability goals, with contracts that ensure the construction of new renewable energy sources. Curious about how it works? 📽️ Watch our video to see how Reel uses tech to create the optimal electricity contract for your company.

REAL CHANGE FOR THE CLIMATE Climate change is accelerating. That much is clear. But we have the solutions to address it. The question is: which solutions will make a real difference and move the needle? Advancing the circular economy is a crucial step. So is ensuring that companies’ electricity purchase results in the construction of new renewable energy projects. Genan, a major tire recycler, wanted their electricity strategy to align with the sustainability of their business. That’s why they chose to purchase electricity through a Power Purchase Agreement (PPA) with Reel. Their PPA will not only stabilise their electricity costs but also ensure the construction of a new solar park in Mesballe ⚡ Swipe to discover Genan’s story!