Yes, it should be just another Friday...
Our rules are:
- we don’t put any product on discount
- but we also don’t close any stores and make a huge drama about that.
Here’s why:
Discounts converging on a single day puts unnatural strain on supply chains and inventories. Maximizing them. Making them more wasteful.
Yes, you can argue you’d have bought product X anyway. But the fact that we’re collectively pushed to max out credit cards and inventories simultaneously increases the negative impact.
From supply chain disruptions to natural disasters, the last years have shown that volatility comes with a hefty price tag, literally and figuratively speaking.
At Son of a Tailor, we believe that customers should spend mindfully 365 days a year and that brands should support them to do so. That’s why we only produce what customers have ordered and the only discounts we offer on Black Friday are the same bundle discounts we offer all year round.