TRACE - A Transition Towards Circular Economy

SAVE THE DATE FOR POOL 4 Join us at the Trace Pool 4 Conference as we create new projects within the framework of the Trace partnership. Together, let’s form new partnerships in the circular economy space, tackling some of the most pressing challenges within the plastics and textiles industry. Mark your calendars for March 25th, 2025 as we convene at Design School Kolding, Aagade 10, 6000 Kolding. Prepare for a day filled with enlightening sessions, dynamic panels, and great opportunities for meaningful partnerships and network. Calling all researchers, private and public businesses and organizations: come equipped with your latest findings and perspectives, as we collectively navigate the circularity challenges of tomorrow, aligning with our shared vision outlined in the Trace roadmap. To partners and all other plastics and textile companies: your insights are invaluable. Bring forth the challenges and opportunities you envision on your circularity journey, and keep your eyes peeled for potential collaborations and knowledge exchanges that could propel your organisation forward. Program coming up See you there! The Chairman of the board, Mikkel Stenbæk Hansen and  Director of Trace, Anette Juhl Kristian Syberg, Else Skjold, Morten Birkved, Jacqueline Cramer, Michael Carus, Christina Busk, Marie Busck, Marie Josephine Mustelin, Karin Klitgaard, Claus Hélix-Nielsen, Dorte Rye Olsen, Jens Mortensen, Martin Kjær, Søren Hvidkjær, Søren Kristiansen, Brian Vinter, Lene Tanggaard, Trine Erdal, Henrik Bindslev, Sune Dowler Nygaard, Betina Simonsen, Kim Fredenslund, Lykke Margot Ricard, Susanne Damgaard, Trine Erdal, Line Rold Tousgaard, Louise Møller Haase, Gitte Julie Holbek, Ciprian Cimpan, Dirk Kraft, Julie Stokkebro Schmøkel, Thomas Helmer Pedersen, Anne Louise Bang, Mette Alberg Mosgaard, Bettina Hauge, Morten Kristiansen, Sofie Bach Hybel

GET THE INSIGHTS FROM THE PROJECT MASS CUSTOMISATION FOR CIRCULARITY The project Mass Customisation for Circularity is user-centered and based on data rather than solely on trends and assumptions about the consumer. By using data to develop and offer differentiated collections, brands can guide customers towards the part of the collection that matches their needs and potentially invite new customers in.  "If we are closer to the consumers, we will know what should not be produced beforehand. Ideally, we only produce something already sold," says project manager Anne Louise Bang from the Trace project “Mass Customisation for Circularity”. Read more: https://lnkd.in/diuwYS9k Anne Louise Bang, Malene Harsaae, Else Skjold, Kristian Syberg, Morten Birkved, Anette Juhl, Louise Møller Haase, Jan Damsgaard, Morten Kristiansen, Gitte Julie Holbek, Julie Stokkebro Schmøkel, Betina Simonsen

THE TRACE PROJECT CIRCULARTEX LAUNCHES A GUIDE FOR PURCHASING UPHOLSTERED FURNITURE CircularTEX launches a circular guide for purchasing upholstered furniture in close collaboration with Master in Management of Technology, Aalborg Universitet, Gabriel, HOLMRIS B8, and CarpetCare. The central questions considered are: How can we help customers make more sustainable choices? What should you, as a buyer, facility manager, or other type of decision-makers, consider, if you want to support and develop the circular economy? What does this mean to future business models in production, design, and within the cleaning/repair/maintenance industry?   CarpetCare, which has been with us all the way, says about the process: "Output and process have been enriching in all contexts and perspectives. We have become wiser about the manufacturer and dealership aspects, just as it has been beneficial to participate in a holistic project that has considered the systemic terms, but also focused on the guide being concrete and operational for users."   Read more and download the guide in Danish or English: https://lnkd.in/e5GsMXCw Attend the launch of a circular guide for purchasing upholstered furniture. The event takes place in Aalborg on 20/9 at Frederik Bajers Vej 1. Register at bnors@create.aau.dk The guide will be freely available online after the event. Else Skjold, Anette Juhl, Betina Simonsen, Morten Birkved, Kristian Syberg, Louise Møller Haase, Belinda Nors

ADJUST FASHION COMPANIES' PRODUCT DECELOPMENT AND GAIN REALISE SUBSTANTIAL BENEFITS CLIMATE ENVIRONMENT, ECONOMY AND COMSUMERS This is a message conveyed in this column in Wastetech, authored by three researchers involved in the MCC – Mass Customization for Circularity project under TRACE's textile initiative: Ulla Ræbild from Design School Kolding, Mette Terkildsen, VIA University College, and Else Skjold from the Royal Danish Academy. Poor fit in clothing stems from a lack of knowledge about customers' bodies and preferences, as well as the economic constraints under which the fashion industry currently operates. It is well understood that fit is the critical factor influencing customers' willingness to pay and to wear and care for their clothes longer. By adjusting fashion companies' product development to create more inclusive designs, substantial benefits can be realized for the climate, environment, economy, and consumers. This is crucial in a context where too much clothing is underutilized, return rates are high causing significant losses for retailers and companies, and the race to lower prices dominates an already pressured industry. Read the article (the article is behind paywall) https://lnkd.in/dNnjPWq4 Learn more about the project: MCC – Mass Customization for Circularity: https://lnkd.in/diuwYS9k

We are excited to introduce this paper from the project ‘Blockchain, IoT and Resale’ https://lnkd.in/dmqjGn3X. The paper was first presented at the PLATE conference in Helsinki June 2023 and has now been published in a special issue of the esteemed International Journal of Sustainable Fashion and Textiles (https://lnkd.in/d2gKRkPp) edited by Kirsi Niinimaki Headed by the title: “Does Resale Extend the Use Phase of Garments? Exploring Longevity in the Fashion Resale Market”, PhD. Mette Dalgaard Nielsen and Associate Professor, PhD. Else Skjold from the Royal Danish Academy have asked the question whether resale extends the lifetime of garments or not. Through a ‘follow-the-garment’ netnographic approach that locates in-and-out flow of reseller wardrobes and resale platforms, the study analyses selected resale mechanisms that hinder or promote longer lifetimes of garments. The conclusion shows that resale does not in itself extend garment lifetime, but that it has huge potentials for doing so given the right circumstances. Several Danish fashion brands and resale platforms are involved in the study, amongst these Baum und Pferdgarten and Ganni A/S. Read article here: https://lnkd.in/dNEkk4mw Kristian Syberg, Morten Birkved, Anette Juhl, Mikkel Stenbæk Hansen, Dorte Rye Olsen, Betina Simonsen,

ANNOUNCEMENT ABOUT COMING CALL FROM THE FOUR DANISH INNOMISSIONS In 2025 the Danish Innomissions will announce a call to foster collaborative innovation between the four Innomissions. The project application must be related to at least two Innomissions. The total budget of 60 million DKK will be divided into 4 themes:   ·      New and innovative regulative solutions  ·      Green transition and land use  ·      Engaged Citizenship for Large-scale Transitions   ·      Carbon Balance and Management    Karina Marie Søgaard – INNO-CCUS (Innomission 1) Carina Jensen – MissionGreenFuels (Innomsission 2) Anette Engelund Friis AgriFoodTure (Innomission 3) Anette Juhl – Trace (Innomission 4)

RESEARCHERS INVENT 100% BIODEGRADABLE "BARLEY PLASTIC" AS PART OF TRACE-PROJECT A biofriendly new material made from barley starch blended with fibre from sugarbeet waste sees the light of day at the University of Copenhagen – a strong material that turns into compost should it end up in nature. In the long term, the researchers hope that their invention can help put the brakes on plastic pollution while reducing the climate footprint of plastic production. READ MORE: https://lnkd.in/dCJe5F_K Else Skjold, Morten Birkved, Kristian Syberg, Anette Juhl, Mikkel Stenbæk Hansen, Claus Hélix-Nielsen, Henrik Bindslev, Dorte Rye Olsen, Jens Mortensen, Lene Dammand Lund, Søren Hvidkjær, Sune Dowler Nygaard, Søren Kristiansen, Martin Kjær, Betina Simonsen, Kim Fredenslund, Lykke Margot Ricard, Ciprian Cimpan, Mette Alberg Mosgaard, Louise Møller Haase, Julie Stokkebro Schmøkel, Lucas B. Vive, Lene Tanggaard, Trine Erdal, Thomas Bay Estrup, Andreas Blennow, Michael Skov Jensen Trace is financed by the EU and Innovation Fund Denmark

Episode 2 of our podcast series "TRACE - Can new technology scale the resale market?" is out now In this episode, we explore how resale is practised and map out solutions. We look at various approaches, including resale marketplaces, NGO second-hand markets, and brands' own resale solutions. We also discuss where products are located in the resale market and what strategies for resale can be. Participants: Else Skjold, Mette Dalgaard Nielsen, Pernille Storgaard Møller, Emil Østergaard, @Peter R. Svensson, Continued ApS, Femme van Gils, Samsøe Samsøe, June Harrild, By Green Cotton A/S, Suzi Christoffersen, Konges Sløjd, Nicolai Danmark Johannesen, Reshopper ApS, Sign up now and receive all episodes directly in your inbox here: https://lnkd.in/duX6cYcX Read read more about the initiative here. https://lnkd.in/dmqjGn3X The podcast is in Danish and is funded by TRACE, supported by Innovationsfonden, and developed in collaboration with Lifestyle & Design Cluster, Copenhagen Business School, the Royal Danish Academy, and the Alexandra Institute. Heidi Svane Pedersen, Jan Damsgaard, Anette Juhl, Morten Birkved, Kristian Syberg, Bettina Hauge, Trine Erdal, Thomas Helmer Pedersen, Line Rold Tousgaard, Anne Louise Bang, Morten Kristiansen, Gitte Julie Holbek Lars Haahr Jepsen, Ciprian Cimpan, Mette Alberg Mosgaard, John Greany Sørensen, Dirk Kraft, Julie Stokkebro Schmøkel

Listen to the new podcast series: TRACE - Can new technology scale the resale market? We are excited to present our new podcast series about the resale market and the latest technologies in the fashion industry. In this series you will meet key players and experts from the TRACE project Blockchain, IoT and Resale 3 together with leading companies like Samsøe Samsøe, NN07, Soulland, Bestseller and many more. We explore how resale can extend the lifecycle of garments and enhance sustainability. Hear about exciting topics such as: What is resale and what challenges and opportunities exist? How to implement resale in practice? The role of technology in the resale market and the importance of data. The podcast is in Danish and is funded by TRACE, supported by EU and Innovation Fund Denmark and developed in collaboration with Lifestyle & Design Cluster, Copenhagen Business School, the Royal Danish Academy, and the Alexandra Institute. Sign up now and receive all episodes directly in your inbox, and read more about the initiative here. https://lnkd.in/dmqjGn3X Heidi Svane Pedersen, Jan Damsgaard, Else Skjold, Anette Juhl, Morten Birkved, Kristian Syberg Annika Lindberg, Susanne Kjelstrup, Lykke Margot Ricard, Bettina Hauge, Trine Erdal, Thomas Helmer Pedersen, Line Rold Tousgaard, Anne Louise Bang, Morten Kristiansen, Gitte Julie Holbek Lars Haahr Jepsen, Ciprian Cimpan, Mette Alberg Mosgaard, John Greany Sørensen, Dirk Kraft, Julie Stokkebro Schmøkel #Resale #Sustainability #Fashion #Technology #TRACE #Podcast

On Tuesday, under beautiful sunny skies at the Royal Academy, we hosted the Trace advisory board to gather input on our future strategy. Led by our three workstream leads— Kristian Syberg, Else Skjold, and Morten Birkved—there were engaging discussions on the core narrative of Trace and updates to the Trace Roadmap. A warm thank you to the advisory board for their participation, great engagement, and insightful advice. The advisory board consist of: Jacqueline Cramer - Professor in Sustainable and Innovation, Utrecht University, Dr. Ashley Holding - Founder and CEO of Circuvate Michael Carus - Founder and CEO of nova-institute Christina Busk - Director of Sustainability, Plastindustry Marie Busck - Head of Sustainability – Danish Fashion and Textile Marie Josephine Mustelin - Political Consultant – Danish Chamber of Commerce Karin Klitgaard - VP – Confederation of Danish Industries @Connie Hedegaard - Former Danish Minister of Environment and member of EU parliament. Current chairman of Concito and OECD’s Round Table for Sustainable Development Mikkel Stenbæk Hansen, (Chairman of the Board) Direcor Circular Economy, Novo Nordisk Claus Hélix-Nielsen, Head of Department, Professor DTU, Sustain & President Danish Natural Sciences Academy Dorte Rye Olsen, Jens Mortensen, Martin Kjær, Søren Hvidkjær, Søren Kristiansen, Brian Vinter, Lene Tanggaard, Trine Erdal, Henrik Bindslev, Sune Dowler Nygaard, Anette Juhl