Worth Your While

"Marketers can’t be glued to their desks." So get up and get out. In todays words Worth Your While, Gousto’s Anna Greene says it like it is, if you want to really understand customers, get out into their world. From launching Orange Wednesdays to shaping EE’s digital-first brand to driving Gousto’s insane growth, Anna knows what it takes to blend creativity and data into something magic. She also dropped some serious wisdom: Marketing isn’t about being bold for the sake of it, it’s about being bold in the right way. Check out our full conversation with Anna. It’s packed with insight, energy, and a few lessons we all need to hear. Link: https://lnkd.in/dcHgAR6A Tim Healey, once again, you're the brilliant driving force behind this. Worth Your While X Little Grey Cells Club ❤️

“Our mantra was win the internet every day” - Ben Dando on life at Liquid Death. This week's words Worth Your While, on The Drum, we talk to Ben Dando about his journey from Red Bull to Coca-Cola. From Ella’s Kitchen to Liquid Death. And now, building brands with Unchartered Territory. When you’ve turned canned water into a $1.4B brand, flipped a struggling business into a top 5% B Corp, and built global brands from scratch, you know a thing or two about shaking up the industry. This interview with Ben Dando is a masterclass in bold marketing, brand obsession, and why “winning the internet” is the ultimate growth hack. Read the full interview here https://lnkd.in/efmx5cuV and let’s talk: What’s the most badass marketing move you’ve seen lately? Drop it below. Tim Healey, you are - once again - the brilliant force making this happen. Worth Your While X Little Grey Cells Club ❤️

‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death. In this week’s Little Grey Cells Club interview, the brand builder and, until last month, international MD at ‘the drinks business marketers love to hate’ shares how being outrageous can make for serious business. Read the in depth interview here: https://lnkd.in/efmx5cuV Fiona Cullen Chris Healey Oliver Ramirez G. Richard Palk Morten Ingemann Tim Pashen Jakob Nielsen Becky Simms James Tillotson Annie Henderson David Burgman Angelina Tan Sean Conley

You know that thing where you pick up the phone and call someone who seems way too important to actually answer… and then they do? At Worth Your While, we call people via The Internet™. And then we just listen, have our minds blown, save those conversations in a digital vault, forget they exist, until this moment right now... So here you go: 'Words Your While' deep cuts, featuring Robbie Brammall (former Overlord of Dark Arts at Mona - Museum of Old and New Art), Pia Chaudhuri (former CD the LEGO Group & Founder @ Only One In The Room), and Bianca Guimaraes (Partner/ECD at Mischief @ No Fixed Address). Recorded some time between the Jurassic period and now. Next time we’re texting The Glue Society. Wanna join the group chat? Call Carl Angelo. 💙 🐌 🤳

Proud to be shortlisted for Not for Profit Campaign of the Year with PRmoment for the latest work with People Like Us, Name The Bias, which launched in Parliament last month. The campaign calls on the government to set a timeline for implementing the Equality (Race and Disability) Bill to combat pay disparities. It also challenges society to confront bias and the impact on identity and economic opportunity, urging businesses to adopt objective frameworks amidst rising far-right influences in today’s political landscape. A massive team effort from a group of people that want to see change in society and voluntarily gave up their time to support. Big love to Darain Faraz, Worth Your While, new—land, Brotherhood Media, Planes Studio, Censuswide, Mikael Buck, Ron Timehin, Naghmeh Pour, Tom Heys and Y.A Poet (Yasmin Ali) to name a few. Whatever the result, I couldn't be prouder of the team and our wonderful community who continue to fight for equality every day. Congratulations to all the finalists, so much brilliant work in there. SHORTLIST HERE: https://lnkd.in/eKsmntnH

🏈 🏆 Touchdown or total fumble? Our very own Tali Madsen weighs in on the best and worst Super Bowl ads of the year to anoint her “Super Worth Your While” pick!  Check out the full article on Dansk Markedsføring here:

Hey Estrid, Heard you’re looking for a new creative agency? Breaking through as a smaller brand takes crazy ideas and determination – trust us, we know. The same goes for standing out among 1,000 comments on a LinkedIn post. That’s why we’ve made a billboard just for you and placed it outside your office. Hopefully we’ve done our homework right, otherwise this is a really weird billboard randomly placed somewhere in London, and an expensive excuse to have a reason to tag you on LinkedIn. But if we got it right, hopefully we have your attention, so coffee maybe Hollie Cullen? Holla at: morten@wyw.agency

Hey Estrid, Heard you’re looking for a new creative agency? Breaking through as a smaller brand takes crazy ideas and determination – trust us, we know. The same goes for standing out among 1,000 comments on a LinkedIn post. That’s why we’ve made a billboard just for you and placed it outside your office. Hopefully we’ve done our homework right, otherwise this is a really weird billboard randomly placed somewhere in London, and an expensive excuse to have a reason to tag you on LinkedIn. But if we got it right, hopefully we have your attention, so coffee maybe Hollie Cullen? Holla at: morten@wyw.agency

High fives all round!! 💙🩵 We're stoked that Creative Review featured our #NameTheBias project with People Like Us x new—land x Y.A Poet (Yasmin Ali). 🦋🦋🦋

People with ethnically diverse names have to send 60% more applications to get a job interview 😳 People Like Us and Worth Your While work together to produce this moving short film that highlight the struggles of job seekers from ethnicity minorities. It made Ad Of The Day on The Drum: https://lnkd.in/eEGBmHsW 🥁 #Ethnicitypaygap