Flowstep

Flowstep

Technology, Information and Internet

Idea to design in seconds

About us

Helping you design better products, 10x faster.

Website
https://flowstep.ai/
Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
Tallinn
Type
Privately Held
Founded
2023

Locations

Employees at Flowstep

Updates

  • We're big believers in wireframes. They're the secret to turning great ideas into incredible user experiences. How? 👉 Iterate fast 👉 Focus on functionality over visuals 👉 Get everyone on the same page quickly How do wireframes make your design process smoother? Drop a comment below! 🚀 #UXDesign #ProductDesign #Wireframing

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    Aakash Gupta Aakash Gupta is an Influencer

    The Product Growth Guy 🚀 | Helping PMs, product leaders, and aspiring PMs succeed | Newsletter Writer and Podcast Host

    This was the start of Spotify. $60B of market cap today, just a wireframe at the start. "We started building the product. That's always what came first for us." —Daniel Ek Let's rewind to get the full context: (As Daniel told Stockholm Tech Fest 2015) 2002 Daniel had the idea of Spotify when he experienced the magic of Napster. He loved the concept but hated the business model. He felt, "Holy shit, this is what I want to do." The timing just wasn't right. 2006 Daniel and his co-founder Martin Lorentzon both had just sold their prior companies. They were figuring out what to build next. They eventually agreed there was a compelling opportunity to make Napster with the right business model. They started the company with a bunch of people at the KTH Royal Tech Institute in Stockholm. And they communicated a simple vision: "Imagine having all the world's music in your iTunes library." 2007 One of the people making that vision a reality was lead designer Rasmuss Anderson (who has since gone on to also help design the first version of Figma). Working closely with the team, he created this iconic wireframe that defined the Spotify user experience: 1. Launch app 2. Login to spotify 3. Personalize your homepage experience 4. Discover & play unlimited music But the Spotify idea didn't start out this perfect. They iterated and iterated until they had something that would not just work, but delight users. The result is these early interactions still define the app we see today. 2008 After two years of iterating on the product, Spotify actually launched in Europe. The team waited until they could "provide the best possible service." And the result was wildfire. Spotify experienced hockey stick growth in Europe, went global in 2011, and public in 2018. The key lesson? Iterating on wireframes was done extensively before they ever wrote any code. This is a great takeaway for product builders of all types: Don't skip your wireframes!

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  • 🚀 It's been a while since we last connected here, and it's about time we broke the silence. Let's get reacquainted, shall we? At the heart of it, Flowstep is a powerful UX copilot, dedicated to revolutionizing the way product designers create and iterate. We're here to make your design life smoother, smarter, and speedier. 🛠️💡 Stay tuned - we've got some exciting updates and news coming your way very soon. 🎉

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Funding

Flowstep 2 total rounds

Last Round

Grant

US$ 1.1M

See more info on crunchbase