KOOS.io

A little update from the Estonian Founders Society – they welcomed their new board yesterday. Hats off to everyone stepping up, and a special shoutout to our own Taavi Kotka who's joining the team 🥳 Cheers to Allan Martinson for steering the ship for another term and a warm welcome to the new board: Hedi Mardisoo (Cachet), Liis Narusk (Certific), Triin Hertmann, Andrus Purde (Outfunnel, Joonatan Samuel (Reiterate), Markus Villig (Bolt), and Enel Teinemaa (EFS).

"Me pole hullud, me oleme tõsised." That pretty much sums it up. Attended sTARTUp Day that was filled with familiar and friendly faces – great to reconnect with our customers, gain new insights and share ideas for the future. Seeing many of our customers (and investors) take the stage was a pleasure. Like Anna Strubel from CARÁ Health talking about fundraising with Sten Tamkivi from Plural – enjoyed hearing both the investor and founder perspectives. Also saw Priit Lepasepp from Sunly discuss about the defense industry. For a little twist, Andrus Purde put Kaari Kink from Superangel on a lie detector – entertaining, yes 😁, yet totally relevant and super interesting.

Interested in how transparent value distribution can transform your business? Our solution aligns contributors' efforts directly with business success through a well-defined, and fair sharing mechanism. We help businesses reward contributors with virtual shares based on their impact, fostering a strong sense of ownership and shared success. Here’s how it works: 1. Define measurable business goals like revenue growth or customer retention. 2. Establish clear rules for how contributions are valued and shared. 3. Implement tracking systems to monitor and assign value accurately. 4. Distribute rewards through virtual shares or other mechanisms, reflecting real contributions to business growth. This not only increases engagement by making every contributor a stakeholder but also boosts productivity and sparks innovation. It encourages long-term commitment and reduces turnover by motivating contributors to invest in the company's success. To put this into action effectively, start with a clear goal, use technology to track and distribute value, and continuously adjust based on feedback and metrics. By doing so, businesses can build a more engaged, loyal community that drives sustainable growth.

🪩 Congrats are in order for our CEO, Taavi Kotka, who won "The Giving Back Powerhouse" award at the 2024 Estonian Startup Awards. This award recognizes his incredible work with HK Unicorn Squad and his engaging "Ettemõte" podcast with Henrik Roonemaa. At the awards ceremony, it was said: "Taavi and the HK Unicorn Squad are changing the lives and mindsets of generations. This is the only way to build an impactful community - when we all contribute and think of the long-term results, aiming for a lasting change for the better. " It's no coincidence that KOOS.io's foundation is built on the same principle of giving back and making a lasting difference, just as Taavi has demonstrated with his initiatives and leadership through the years.

What do the world's most successful companies have in common? They understand that growth isn’t just about products or profits—it’s about people. (Shocking, we know.) From the rise of platforms like Wikipedia, which thrives on voluntary contributor effort, to Patagonia's commitment to shared environmental responsibility, businesses that align their goals with their communities consistently outpace those that don’t. Coincidence? We don't think so, and here's why: 🔗 Clear reward promises build trust. Whether it’s offering virtual shares, recognition, or financial incentives, contributors are more engaged when they see how their efforts connect to the bigger picture. 📈 Tracking impact drives efficiency. Companies that measure and reward meaningful contributions foster a culture of accountability and collaboration. 🌍 Shared success creates sustainable ecosystems. When businesses and contributors grow together, the results are exponential—not transactional. A study by Gallup shows that businesses with highly engaged employees and contributors experience 21% higher profitability and 17% higher productivity. Not too bad. At KOOS.io, we help businesses turn their goals into shared milestones. By clearly defining rewards and tracking contributions, companies can foster genuine collaboration and achieve results faster. Makes sense, right?

2025 is shaping up to be the year of community evolution—buzzwords, platforms, AI experiments, and the quest for authenticity. At KOOS.io, we believe the future of communities lies in rewarding contributions: where active participation translates into measurable benefits for members. This isn’t just a trend—it’s the blueprint for sustainable ecosystems. 🌍

This is your chance to become Co-founder of Parcel Locker Central. In just a matter of days, we will invite you to join Parcel Locker Central as a virtual shareholder as we launch the Lockersfirst Network Program. This is your opportunity to contribute, participate, and grow with us as the adoption of lockers grows. What Is the Lockersfirst Network Program? The Lockersfirst Network Program is a community-driven rewards initiative that allows participants to earn LockerTokens—virtual shares in Parcel Locker Central. LockerTokens not only reflect your engagement but also grant you a stake in our company’s success. Whether it's contributing ideas, following us on social platforms, or even becoming an ambassador, your contributions are rewarded. How Does It Work? We’re building the Lockersfirst Network with a powerful platform called KOOS.io, which makes rewarding our contributors as simple as possible. With just an email address, LockerTokens can be granted, and engagement tracked, ensuring every contributor is recognized. This partnership makes it easy for anyone—whether a logistics enthusiast or a professional—to join and benefit from our growth. Why Join? With Lockersfirst, you’re not just a member of a community; you’re a part-owner. By sharing in the company's success, you have a real chance to shape the future of logistics and automation. It's about much more than just profit—it's about participation, contribution, and creating something that’s bigger than any one of us. We’re also offering the opportunity for some of you to become co-founders of Parcel Locker Central—something that’s never been available before. The Future of Collaboration As emphasized by Taavi Kotka, the founder of koos.io, in the video below, the world is changing. Companies are no longer solely built by founders and investors—they’re now shaped by communities. The Lockersfirst Network Program is our way of honoring this new model of growth and ensuring that every individual who contributes can share in the success. The next generation understands that their engagement has value. With Lockersfirst, we’re setting a new standard—if you contribute to our success, you’re rewarded for it. Whether you help us market, share, or provide valuable insights, you’re making an impact, and you deserve to be recognized. Ready to Join? We’re inviting you to be part of a movement that's changing how people connect, adapt, and grow. This isn't just about lockers—it's about redefining entire systems for a smarter, more connected world. We deeply value your support and enthusiasm! To show our appreciation, everyone who shares this exciting news with their community will receive 4 LockerTokens as soon as the program launches. Your contribution helps spread the word and brings us closer to building a stronger, more connected network. Thank you for being an integral part of this journey! I hope to see you as my Co-founder soon.

Slush was extra kind to us this year 🩶 1. Taavi Kotka, Liine Jänes, and Karin Kaimer for a brief moment in between meetings. 2. Meeting area – the place where we spent 99% of the time this year. 3. Invest in Estonia, Startup Estonia, and Work in Estonia hosted an event in the most beautiful Estonian Embassy in Helsinki. 4. Helsinki and its restaurants are cute. 5. Helsinki and the Christmas vibe belong together. 6. Thank you Slush, our calendars and hearts are full 🩶

Customer visits are the best kind of visits, and today we visited our customer Noice's office in Helsinki. ✨ It was great to catch up, exchange updates on their exciting projects and ours, and discuss how we can keep creating value together. There’s something special about stepping into a partner's space—getting a glimpse of their culture, energy, and ideas firsthand. It’s a reminder of why we love what we do. Looking forward to seeing how this collaboration continues to grow 🙌

💸 Livestream Creators made Twitch what it is. How much did those Creators receive when Amazon bought Twitch for $1 billion? Zero. 💸 Creators built YouTube’s vast library of content. When Google acquired YouTube for $1.7 billion, the Creators received… well, nothing. With Noice, that’s history. They're stepping up to radically transform the gaming industry by putting creators first. Noice is on a mission to fully align their business with the Creators who make the magic happen on their platform. This isn’t just another “Creator Platform”—this is a new era of Creator-Platform partnerships. The future is Creator-first, and we’re really glad to welcome Noice to KOOS.io as they redefine what fair partnership looks like—and we’re here to help them make it happen 💜 More about their promise and partner rewards in the comments 👇