❓ Have you heard of tech debt? Could your organisation be stuck in it?
Tech debt isn't just about outdated systems—it’s about wasting time and money on processes that could be simplified or automated. As we approach 2025, advocacy organisations must get ahead of existing tech debt before it slows down their campaign efforts.
💡 Here’s how to start addressing it with concrete actions:
1️⃣ Rethink Outsourcing: Are you still paying for expensive outsourcing when tasks could be handled in-house?
Example: Instead of hiring a graphic designer for simple edits, use Canva for easy, professional design tweaks that anyone on your team can handle.
2️⃣ Simplify Data Visualisation: Is your data visualisation process long and dependent on external support?
Example: Try using the free version of Flourish for creating stunning, interactive charts and maps without the need for specialised designers.
3️⃣ Do You Still Struggle with Meetings? Do you feel like you could improve planning, running meetings, and implementing decisions made during them?
Example: Explore the latest advancements in text dictation and analysis, as well as automated note-taking with speaker recognition in platforms like Teams, Google Meet, and other video meeting tools. These features can automatically generate action items, identify speakers, and summarise key points—no more missed details.
4️⃣ Use AI Beyond Email Drafting: Using AI just to draft emails? That’s so 2022. Tools like ChatGPT or Claude can do much more today.
Examples: Automate reports, generate visuals, generate campaign content ideas, draft press releases, act as brainstorming partners or even conduct sentiment analysis on policy issues. AI can help with everything from strategic messaging to data-driven insights.
5️⃣ Automate Reports: Are your team members spending hours on repetitive reporting tasks?
Example: Use Zapier or Make to automate pulling data from your CRM into pre-set reports, freeing up time for higher-value work.
6️⃣ Expand Content with Low-Cost Podcasting: Does your team want to produce a podcast but lack the budget for high-end equipment?
Example: Try platforms like Riverside or StreamYard to record high-quality podcasts and interviews. These tools are budget-friendly, simple to use, and allow easy editing for professional results without a large production team.
Now is the time to reduce costs, save time, and set your organisation up for smarter, more agile advocacy campaigns in 2025.
💬 What are your tips for dealing with tech debt in advocacy and policy communications? Feel free to share your ideas and experiences below—let’s crowdsource the best strategies for a tech-savvy future!
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