Plausible Analytics

January not only marked our 5th anniversary but it was also our best month yet in terms of MRR growth! We’re celebrating these milestones with our first logo redesign in all this time. Here’s to the next 5 years! 🙏😍🎉

It's a wrap for 2024. 🫶 Here's everything new we shipped this year: - Segment by custom properties - See percentage of visitors using VPNs - Block traffic from specific IP addresses, countries, pages, and hostnames. - Filter stats by subdomain - Import GA4 stats and custom events - Plausible integration testing tool - Traffic drop alerts - Sort by metrics - Remote logout - Compare all metrics over time periods - Top Channels Report Here's everything we improved this year: - Bot detection - Detailed browser and OS data - CSV export and import - Easier setup of enhanced measurements with a checklist - Easier tracking of Shopify checkout pages, customer events & revenue. - New version of the Stats API - Editable funnels and goals - More powerful and flexible audience segmentation Here's everything we did as a startup: - We grew into a team of ten. - Passed 14K subscribers. - Had 3.2M unique visitors to the site (up by 67%) and avg visit duration of 5m 41s. - Redesigned our logo. - Wrote a whole lot more about analytics, privacy, business, & everything in between. ...And stayed committed to privacy as always. 💪 Happy holidays! 🎄

Heads up! Fines and penalties under the CCPA are going up from 1 Jan, 2025. If you have customers from California, now is the best time to review how well you are compliant with CCPA. Plausible Analytics subscribers can relax and enjoy their holidays as we have in-built CCPA compliance and are privacy-friendly by nature. 🎁

The Plausible site saw a surge of 2.2K% in AI-referred traffic in 2024. We analyzed this traffic in the Plausible dashboard to figure out what worked for us.

Will something like GDPR come to the USA? This year, the Federal Trade Commission found "large social media and video streaming companies engage in vast surveillance of users with lax privacy controls," and made key recommendations for change. At Plausible: - We never collect sensitive info - All stats are aggregated - We don't use cookies or persistent identifiers - We are compliant with all privacy laws and practices by default ...since day 1. Data privacy is a fundamental, not a feature. 

Finding traffic coming from organic searches is easier than ever.✨ - Look for "Organic Search" in the Channels report. - Filter the dashboard by specific sources like Google, Bing, ChatGPT, etc. Analyze top pages visited, goals achieved, and more from organic search channels. - Link Google Search Console to see the keywords driving your traffic. ✅ No special setup needed ✅ Automatic grouping ✅ Accuracy ensured

Our most requested feature is in final works. Spot it? 👀

Exit reports show where users leave your site. This can help you spot problems, like ineffective content or confusing pages. Although not all exits are bad—like when someone leaves after finishing a purchase. And that is exactly the insight we need. How is this insight found in GA4 Explorations vs Plausible Analytics?

🎉 We now show ALL the keywords from your Google Search Console, earlier capped at 100 entries. Find the new "Load More" button in the Details view of the Search Terms report.

Searching in the Details view of all reports is not case-sensitive anymore. 🎉 No need to match cases—"Canada" or "canada," they both work the same. ✅