A continuación, te explicamos cómo puedes transmitir el valor y las ventajas de la RSC a los clientes.

Es importante que las empresas vean al política de RSC como parte del beneficio que dejan y que trasmiten. No es un termino baladí sino un objetivo que debe ser planificado y llevado a cabo para poder influenciar y determinar que mejoras y motivos conllevan esas mejoras

CSR is a clear competitive advantage! The CSR approach ensures that the company shows responsibility not only in the field of oecomnomic but also in the field of environment and social aspects. In short words this has 3 advantages: 1. The company is more thrustworthy for customers 2. people want to join, so no shortage of skilled workers 3. Ressource conserving management saves money So not focus on CSR as part of the company strategy is a clear management mistake. What do you think?

I believe in the value of Corporate Social Responsibility because it’s not just about doing good; it’s about creating real, positive impact. When a company commits to CSR, it shows that it cares about more than just profits. It’s about building trust, enhancing the community, and fostering a sustainable future. Customers and clients value businesses that take responsibility for their actions and contribute to the greater good. By embracing CSR, we not only improve our brand image but also inspire loyalty and long-term success. It's a win-win for everyone.

Communicating your purpose is, when it happens authentic, a great way to show your customers the companys personality. But doing it right is very important. So you should 1. Walk the talk. Communicate only things you are really doing. 2. Don't get vanilla. Have a clear profile of your values. so that it is also clear which customers are not the right ones. 3. Stick to you principles even in hard times. Hard decisions does not mean that you have to lose your values. 4. Be consistant.

Activating your purpose provides a best-in-class opportunity to verify how your customers' values align with yours. Recently, I experienced this firsthand when several Michelin distributors joined us in a cause to provide kids with a better way forward. This demonstrated that together, we are always stronger!

Trust is built when you share common values. Activating your purpose is a great way to see who shares your values and reasons for existing as a company.

Transparancy, integrity and consistancy are the three pillars of becoming trustworthy for customers. It is easy said, but many companies struggle doing so. Why? Because they are afraid to admit mistakes or heavy challenges. But this is a great oppurtunity to become authentic for customers. So you are struggleling with social aspects in the supply chain for one product. Do not hesitate to admit this proactively and then also show your plan what your will do about this in the next fiscal year. This is the kind of communication customers want and not high-gloss brochures with empty marketing promises.

Consumer connections with brands have evolved. When marketing started, consumers were looking for functional benefits. In the 90s consumers shifted towards emotional benefits. Now, consumer are looking for brands that genuinely share their values! This open spaces to create le stronger links, and as consequence, to raise your competitive advantage.

Saber comunicar y plasmar nuestro plan de RSC será fundamental y nos traerá una ventaja competitiva y alianzas estratégicas para fomentar una relacion de confianza con nuestros clientes

Enquanto trabalhei em uma organização internacional, compartilhamos histórias inspiradoras e informações importantes "Além do Relatório Anual de Desempenho Corporativo", que continha o compêndio de indicadores de ODS, GRI e de doadores e parceiros. Nosso objetivo era demonstrar como nossos funcionários globais utilizaram soluções criativas para fornecer assistência vital e digital durante a pandemia, garantindo a continuidade das ações e preservando seu impacto social. Esse desempenho imaterial, que traz afetividade ao processo organizacional, é essencial para captar mais doadores, gerar valor para a marca e valorizar o trabalho dedicado das equipes no campo.