A continuación, te explicamos cómo puedes crear un discurso de ascensor cautivador.

I don't have an elevator pitch. I have a list of questions and conversation starters. By asking questions, I see what intrigues that potential customer. For example, "what is the most challenging thing you're facing at work right now?" If it has anything to do with employee well-being or engagement, I ask for permission to send information. This is more authentic than an elevator pitch.

Insider Insight: I work with a lot of individuals to develop their leadership and personal brand and how it resonates with others... You MUST build a core block of who you are as an SME, a professional and personally. You also have to make sure this core block is WHO you are, and it comes naturally. Many times people try to be something they are not, and it comes over disingenuous, even when the opposite is the goal. There are a few questions you can ask yourself to figure out how you 'pitch' who you are: What do you want to be known for? How do you want others to think about you before you are in the room? What made you fall in love with your industry? These can all help you build that personal brand and explain WHO you are to anyone.

En marketing on parle souvent de personna. Mais c'est un peu l'esprit aussi pour une marque personnelle : on veut viser qui, pourquoi, et comment. Et comme les valeurs sont propres aux racines de chacun, c'est en commençant par une reflexion de soit que l'on trouve ces réponses

Crafting a captivating elevator pitch is about knowing yourself deeply, understanding your unique strengths and value proposition, and articulating it in a concise and compelling manner. By reflecting on your skills, experiences, and what sets you apart, you can create a pitch that not only sells your brand but also leaves a lasting impression on your audience. Remember, your pitch is not just about what you do—it's about conveying who you are and what you stand for in the professional world.

Un bon objectif dépend de la méthode SMARTS. C'est à dire simple, mesurable, ambitieux, réaliste, timé et suivi. A partir de ça, il est possible de structurer sa pensée beaucoup plus facilement

"On improvise que ce que l'on sait", et c'est l'esprit pour un pitch efficace. Une fois l'argumentaire établi et structuré, il est toujours plus simple de savoir là où l'on souhaite aller dans le discours

It's important to practice your pitch repeatedly until you can deliver it smoothly and confidently, sliding off your tongue almost. Apart from practising in front of a mirror, you can also record yourself or get feedback from friends. You can ask their honest opinions on your pitch to know what can be improved.

While crafting a compelling elevator pitch is essential, the ability to adapt it quickly to different contexts and audiences is equally crucial. By staying flexible and responsive during conversations, you demonstrate your ability to engage authentically and effectively communicate your unique value proposition. This adaptability not only enhances your professional presence but also increases your chances of making a lasting impression and achieving your career objectives in the dynamic landscape of technological innovation.

Flexibility is necessary for crafting an effective elevator pitch because you can adapt your pitch to different situations and audiences and tailor it to the specific person you're speaking with.

This is very important. Prepare well, but keep your eyes and ears open. If it seems like something you expected when you prepared the speech is different, then adapt to it. It should not sound like you are reciting a memorized speech that does not fit the audience's expectations. Preparing well means not having to think everything on your feet, but it does not mean delivering it robotically.

You can also use numbers or statistics to showcase the tangible benefits of your offering. For example, how much time or money can you save them, or how much can you increase their revenue or productivity?

Si vous y croyez, les gens y croiront. La conviction a un rôle important dans la transmission du message. C'est généralement le facteur X qui va vous permettre de vous démarquer

Start with a Hook: Begin with a compelling statement or question that grabs attention. This should pique the listener’s interest immediately. Introduce Yourself: Clearly state who you are and your role or expertise. This establishes your credibility. Identify the Problem: Briefly outline the problem or challenge that you or your product/service addresses. This helps the listener understand the context and relevance. Present Your Solution: Explain how you solve the problem. Highlight the unique aspects or benefits of your solution. Showcase Benefits: Emphasize the key benefits or outcomes that result from your solution. This should be the part that resonates most with your audience. Call to Action: Conclude with a clear and concise call