A continuación, te explicamos cómo puedes hacer un seguimiento eficaz de los nuevos contactos después de los eventos de networking en el marketing B2B.

send a thankyou email mentioning something specific from your conversation. Connect on LinkedIn with a personalized note. Share relevant articles/whitepaper or insights that might interest them. Suggest a virtual meeting to discuss potential collaborations. Keep in touch regularly with updates about your work or industry news.

Networking events are invaluable for making new connections, but the real value lies in effective follow-up. Based on my experience, here’s how to do it right: Reach out within 24-48 hours to keep the interaction fresh. Add value by sharing relevant articles or introductions. Schedule a follow-up meeting to explore synergies. Connect on LinkedIn and engage with their content regularly. Patience and persistence are key—consistent check-ins can turn casual contacts into significant business opportunities. These steps have transformed my networking results, and they can do the same for you!

To effectively follow up with new contacts after networking events in B2B marketing, send a personalized email or LinkedIn message within 24-48 hours, referencing your conversation and shared interests. Add value by sharing relevant content or resources. Suggest a follow-up meeting or call to continue the discussion. Use a clear and concise subject line, and keep the message brief and professional. This timely and targeted approach helps build connections, foster relationships, and potentially generate new business opportunities.

While sorting through contacts promptly is important for initial follow-up, the focus should extend beyond categorization based solely on potential interest and industry relevance. In B2B marketing, personalization goes beyond categorization; it requires a deeper understanding of each contact's specific challenges and aspirations. Rather than a one-size-fits-all approach based on initial impressions, effective follow-up should involve ongoing engagement to build meaningful relationships. This approach ensures that follow-up messages not only address immediate needs but also foster trust and long-term value, demonstrating a genuine commitment to understanding and supporting each contact's unique business objectives.

After a networking event, I always make it a point to categorize my new contacts meticulously. This helps me tailor my follow-up strategy effectively. For instance, I once met a potential client at a tech conference. By personalizing my follow-up message to address their specific industry pain points, I secured a significant project. Remember, in B2B marketing, personalization is not just a tactic; it's a necessity. It shows that you genuinely care about solving their unique challenges. So, take the time to organize and personalize. Your network is your net worth, and with the right approach, you will never run out of leads!

Follow-up is crucial, focusing strictly on a narrow window like 48 hours may overlook the diverse dynamics of individual preferences and circumstances. In B2B, some contacts may prioritize immediate action, while others appreciate a more considered approach that allows for reflection. Rather than adhering strictly to a predefined timeframe, effective follow-up strategies should prioritize responsiveness tailored to each contact's communication style and engagement level. This approach acknowledges that relationships can evolve over time and may benefit from periodic, well-timed interactions beyond the initial meeting. It's essential to balance promptness with flexibility to accommodate preferences and deepen connections authentically.

In my experience, the best way to follow up with new contacts after a B2B networking event is to connect with them on LinkedIn. Make sure to send a personalised note - mention how good it was to meet them, thank them for their time, and reference a specific part of your conversation. This shows you’ve made an effort and genuinely value the connection. Remember, networking at B2B events is one of the most effective forms of passive marketing. You don’t need to go in with a hard sell about your business. The key is being in the right room with the right people, engaging in meaningful conversations, and building rapport. Over time, these interactions can lead to valuable partnerships and relationships that develop organically.

Hoje em dia uma das coisas mais valiosas que podemos obter é a atenção de alguém. Para conseguir isso é preciso disputar contra várias outras coisas que concorrem conosco. Contudo, há uma forma de se destacar dos demais, mostrando que você não está pedindo atenção apenas por interesses pessoais ou egoístas, que é gerando valor de alguma forma para aquela pessoa de quem você busca ter a atenção. Existem inúmeras formas de fazer isso e uma boa maneira de começar pode ser compartilhando conteúdos, notícias, vídeos, ofertas de cursos, palestras etc. E melhor ainda: busque indicar conteúdos o mais personalizados quanto for possível, pensando naquela pessoa com quem você quer falar.

Effectively following up with new contacts after networking events involves sending personalized follow-up emails within 24-48 hours. Referencing specific conversations or topics discussed during the event helps establish a connection, while providing valuable content or resources can further engage the contact and foster a productive relationship.

If your initial follow-up doesn't garner a response, consider sending a second message focusing on a different angle or relevant industry update. However, if repeated attempts yield no reply, it's important to know when to pause. Maintain professionalism and keep avenues open for future engagement opportunities.