A continuación, te explicamos cómo puedes involucrar a las partes interesadas y asegurar su respaldo para las iniciativas de la marca.

Gathering insights is a critical step in strategy formulation. 1. Understand who are the stake holders . Prioritise and then reach out to them 2. Rather than starting with your brand start with their needs 3. Measure how your brand stands as against the competition for their key needs 4. Be open to listen to what each stake holder is saying . This needs a mindset where you believe that what you are doing needs to change

Building a strong brand is essential for long-term success. However, securing the backing of stakeholders is crucial to ensure that brand-building initiatives are successful. Some of the key strategies to helped me to achieve this in my early career are: 1. Understanding your Stakeholders 2. Communicating the Benefits 3. Involving Stakeholders in the Process 4. Building Trust and Relationships 5. Providing Regular Updates 6. Measuring Success By understanding your stakeholders, communicating the benefits, involving them in the process, building trust and relationships, providing regular updates, and measuring success, you can create a supportive network of stakeholders who are committed to the success of your brand.

Here are some tips for engaging stakeholders and securing their backing for brand initiatives: 1. Understand their needs and priorities 2. Communicate the benefits clearly 3. Involve them early and often 4. Build trust and credibility 5. Align with organisational priorities 6. Leverage influences and champions 7. Address concerns proactively 8. Celebrate successes together Remember, engaging stakeholders is an ongoing process, not a one-time event. Continuously work to maintain open communication, build trust, and demonstrate the value of your brand initiatives.

As a brand manager, engaging stakeholders and securing their backing for brand initiatives requires clear communication and demonstrating the value of your ideas. Start by presenting a compelling vision aligned with stakeholders' interests and the brand’s long-term goals. Use data and case studies to support your proposals, showing potential ROI and benefits. Involve stakeholders early in the planning process, seeking their input and addressing concerns. Foster strong relationships through regular updates and transparent dialogue. Highlight quick wins and successes to build trust and momentum, ensuring stakeholders feel invested in and supportive of the brand initiatives.

1. Identify Key Stakeholders: -Map out stakeholders and understand their interests. 2. Communicate Clearly: -Develop a communication plan with regular updates. - Tailor messages to specific stakeholder groups. 3. Build Relationships: -Engage stakeholders early and often. -Foster trust through transparency and reliability. 4. Present a Compelling Case: -Align initiatives with strategic goals. -Use data and evidence to demonstrate benefits. 5. Encourage Participation: -Seek stakeholder input and collaborate on solutions. 6. Demonstrate Benefits and ROI: - Highlight the advantages and show return on investment. 7. Showcase Successes: - Share success stories and publicise positive impacts.

Trust is built by being authentic, genuine & vulnerable. You should offer your initiative as a support for their need & use their experience, power to improve the initiative as well. deal with them as real partners & make sure to apply their recommendation whenever possible.

Building trust with stakeholders is essential for securing their support and is achieved through consistent communication and transparency about brand strategies and performance. Being open about both successes and setbacks, and clearly explaining your plans to address challenges, fosters a sense of involvement and confidence among stakeholders. When stakeholders feel informed and included, they develop trust in your ability to manage the brand effectively. This trust forms a solid foundation for their backing of your initiatives, reassured that their interests are being safeguarded.

Respaldar la toma de decisiones con datos ayudará a generar confianza en las estrategias, estos pueden ser datos de mercado, resultados de distintas acciones o campañas, estadísticas internas, etc. Esto permite que las distintas áreas dejen de lado la subjetividad y colaboren en aquellos aspectos que generan mejores resultados a la compañía. La información certera y oportuna, así como también la comunicación honesta, compartiendo los éxitos y fracasos, generará un ambiente de colaboración y confianza en el cual primarán los objetivos de la empresa por sobre los intereses particulares de las áreas.

Your brand is what makes you unique. It's what you stand for. It's your WHY. Because of this, you must ensure that it is lock step with the North Star goals of your company. Your brand goal is to get customers to choose you over your competition and therefore, must resonate with your audiences and ultimately drive revenue. Thus, your brand is not a fluffy name & logo, it is the true representation of your organization and that which will ultimately drive business goals. Put your strategies in these business terms when presenting to your stakeholders so they can understand a brand's impact and support your efforts. A brand goes beyond marketing; it encompasses an entire organization's existence and should be advocated by all.

A brand is more than a product, service, color, or logo—it's about the emotional connection with your customers. It's critical that stakeholders understand and embody the brand's essence. Aligning goals on brand strategy ensures that everyone is working towards the same objectives, enhancing cohesion and effectiveness. I recommend open and regularly maintained communication to keep your stakeholders engaged and empower them to be effective stewards of the brand, ensuring seamless and consistent outward communication across all channels and platforms.

Keep your key stakeholder in the development loop of your initiative, exactly as any one of your team. Let them own the project & you will get the maximum. This should be done smartly: you should test their available time & mind not to be perceived as a load...!! Try to have different, innovative communication ways in accepted intervals to keep the energy & the momentum.

Go beyond dry updates and create a space for meaningful brand connection by incorporating storytelling and interactive elements. Updates shouldn't just be progress reports. Infuse them with brand storytelling, highlight customer success stories, and showcase company culture. Also, leverage social media to keep stakeholders engaged and feeling valued.

Frequent interactions foster stronger relationships. By scheduling regular updates and being consistent with them, you create a rhythm of communication that stakeholders can rely on. Reliability builds trust and shows that you value their opinion. Trust, once established, is a powerful foundation for long-term success. Regular engagement also means you can quickly adapt to changes in stakeholder perceptions or market conditions. By keeping the lines of communication open, you're able to identify potential issues before they become problems and adjust your strategies accordingly.

Make sure to share success - even very early signs of success - with key stakeholders before anyone & before they know it from outside. This will grantee long term engagement of them to the brand & they will consider themselves as owner of the success & sure will defend it on the long term.

Celebrar los éxitos ayudará a reforzar el sentido de equipo, compromiso y orgullo por el trabajo realizado, ayudará a que cada uno de los integrantes sienta que el esfuerzo entregado en el proyecto valió la pena y estará disponible a invertir recursos y energía en nuevas iniciativas. Comprender que los éxitos son colectivos y que nos ayudan a mantener la motivación en toda la organización es un deber en nuestra gestión.

Invite them to brainstorm sessions, share progress updates, and celebrate wins together. Feeling invested builds trust and a sense of ownership. Nobody likes surprises. I keep stakeholders informed every step of the way, addressing concerns openly.