A continuación, te explicamos cómo puedes mejorar tu carrera desarrollando sólidas habilidades para contar historias.

Create an intriguing 60 second story to the often asked, "Tell me about yourself" question. For example, "I grew up in a small Southern California town riding horses. My sister and I used to go riding all day by ourselves when we were 7 and 8 years old, and our folks didn't worry about us or caution us because they trusted that if something went wrong, we'd FIGURE IT OUT." That led me to ...." What did you do early in life that gave you a skill, talent, or philosophy that has served you and your organizations. Begin with that. It will help you STAND OUT in the sea of applicants and will give interviewers a hook on which to hang a meaningful, memorable conversation. - Sam Horn, author of award-winning book Got Your Attention?

Telling a story is talking both to yourself and to your audience. You need not only to convey the fact but make them felt by the other party. As such knowing your audience is as important as knowing yourself. Give examples, state facts, highlight aspects of the story to tell that resonate with your audience. One should keep that in mind when going through the basic steps/articulations of storytelling.

Besides basic elements of a good story, we should consider - Who is our target audience? - The values of that story to the audience we are targeted at. - Pay attention to reduce the amount of inappropriate words used in a story in order to respect our targeted audience.

Stories can never be old! Never. For reference, do you remember how a self-framed and baseless story helped you remember the concept of a particular topic (especially theory) more than the usual way? That's it. We have all, always been storytellers and listeners and also know the amazing response it gets. Storytelling differentiates you from others, by giving you an upper hand crafting skills and unique presentation skills that make you stand out! - It gives clarity in concepts. - Clarity in vision. - And most importantly it is remembered for a long. Still, do you feel that storytelling will not help in your career development? Not help you stand out uniquely?

Once you understand the basics, it's time to craft your story. Begin by identifying the key message you want to convey and the emotions you wish to evoke. Use descriptive language to paint vivid pictures and create relatable characters that embody the essence of your message. The conflict or challenge within your story should mirror the real-world obstacles your audience faces, building up to a climax that offers a revelation or solution. Crafting your story with these elements in mind will make your communication memorable and impactful.

Every journey would create a story and its important to identify the message to bring the relevant story to the stage. The challenge shared in a story with some related example and actions towards it to resolve those challenges will help the audience remember the your message, as this story would relate to them sometime.

Of course the above is true, however, the relevance and depth of those elements in a story hinge entirely on its purpose and its audience. In my experience, story-lining pretty much follows similar logic with corporate strategy forming. You always start with the vision, in this case, goals or purposes - e.g., what do you want to get out of this meeting. Then you start with the segments, in this case, your audience - e.g., what do they want, what do they know, what don’t they know. It is crucial to get these clarified before you start crafting your story.

También es importante tener en cuenta los valores socioculturales que se abordan en cada historia. No se trata solo de quién está narrando y su efectividad para hacerlo bien. Detrás de cada historia hay emociones y expectativas de quiénes directa o indirectamente también son protagonistas de la historia.

Practice delivery can help you prepare for any unexpected scenarios that can happen during your presentation. On top of that, I suggest sending the practice videos for someone you trust in your presentation's domain expertise to judge for better improvement.

Stay authentic and embrace your unique style. Make sure your delivery is clear, simple, and easy for everyone to understand. Always leave room for feedback—it's key to improvement. And of course, practice is the ultimate solution.

I personally disagree with the idea that 'Practice doesn’t make perfect.' The timeless saying 'Practice makes perfect' still holds true. The key is to clarify your goals, receive honest and targeted feedback on your strengths and areas for improvement, and prepare diligently. By doing so, your performance will largely depend only on unforseeable incidents on the day of delivery, e.g., the projector suddenly breaks down in the middle of the meeting. With thorough preparation and “smart” practice, you will have an effective delivery.

Histórias genuínas e verdadeiras trazem muito impacto, quando você conta uma história real junto com ela você entrega emoções e sentimentos, isso é o que conecta, a verdade envolvida na história.

To deliver a story well, know your audience and prepare thoroughly. Use engaging body language, descriptive language, and emotional connections to bring the story to life. Show, don't tell, and use pauses and pacing to build tension and suspense. Practice active listening and adjust your storytelling accordingly. Finally, end with a memorable conclusion that leaves a lasting impression. By following these tips, you'll become a captivating storyteller who can engage and inspire your audience.

From my experience... Emotion in content makes the message more relatable, and equally help to create a stronger connection. Overtime It can inspire actions, build trust, and make contents more memorable. It often encourages your readers to share and interact with it.

Storytelling is powerful and it should evoke an emotional response when done correctly. To be a great storyteller, you have to understand why it is so important for you or for your client to overcome their current obstacle. What is at stake? Why does it matter? Storytelling isn't solely about events and data points, it's about real people living real life. If your storytelling needs to include a lot of detail, make sure it still feels personal. Use real names, reflect your client's values, evoke imagery that makes them feel like a hero.

Regardless of what happens in the “during”, I want to go back 1 step and emphasize the importance of what happens in the “right before”. Before you step in the meeting room or “right before” you start the presentation, more often than not, you are too immersed with your presentation in your head that you overlook others. Dale Carnegie once wrote that a smile “costs you nothing but creates much” - so SMILE at everyone. Because first impression can set the tone of the “during” and decide the outcome, and you want it to be positive!

Developing strong storytelling skills can significantly enhance your career by allowing you to engage emotionally with your audience. Whether in presentations, pitches, or everyday communication, a compelling story can make your message more memorable and impactful. By tapping into emotions, you can create connections that inspire action, foster trust, and build stronger relationships. This ability to resonate on a deeper level can set you apart in your professional life, making your ideas and leadership more influential and effective.

To make an emotional connection, you first need to understand how you, being in the shoes of the character of your story, feels about it. Do you want to make your audience feel the same pain, sorrow, happiness, joy, or overwhelmed what you felt? If so, narrate your story in a way that you are living in the characters of your story, you are actually going or have gone through a journey similar to your storyline. This will help your audience build a strong bond with the message of your story, which will further lead them towards taking actions aligned with the message of your story.

Leadership is not about being in charge; it's about taking care of those in your charge. The best leaders listen to understand, not to reply, because listening is the key to empathy, connection, and effective communication

The importance of listening as a major communication skill cannot be overstated. The very essence of listening is to glean feedback and adapt as necessary, based on such feedback. Listening then becomes the kickstarter in a series of activities that results in actionable feedback which then results in adaptation that ultimately leads to better results and improved outcomes.

Improving your storytelling skills can boost your career by making you a better communicator and leader. Listening to your audience helps you understand their needs and tailor your stories to connect with them. Adapting your stories based on their reactions keeps them engaged and makes your message more relevant. Good storytelling builds trust, inspires change, and increases your influence by staying in tune with current trends and emotions. By focusing on listening and being flexible, you can open up new career opportunities and achieve success.

Absolutely! Effective storytelling is indeed a two-way communication process that involves both speaking and listening. Paying attention to audience feedback, both verbal and nonverbal, is crucial for gauging their engagement and interest. By reading your audience's cues, you can adapt your story in real-time, making it more relatable, engaging, and impactful. Verbal feedback can include comments, questions, or even criticism, while nonverbal cues can range from body language (e.g., leaning in or crossing arms) to facial expressions (e.g., nodding or looking confused).

A escuta é a grande chave da comunicação como instrumento da fala que alcança e transforma. Quando escutamos com presença e de uma forma ativa e empática geramos conexão e um espaço de fala e de escuta do outro. E a história relacionada impacta, alcança e transforma.

Storytelling is an art which has been effectively used since time immemorial. It has its strong roots in bedtime story telling that enahnces the bonding between children and parents. To improve the skill one needs to script it to start with. The end could have a twist to encourage more interest. Narrate in a voice that is niether too fast or slow but emoting with the narrative. Try to iintroduce more drama with therising action and falling action or denouncement. Use the gestures and body language for more impact. Use the microskill technique. Practice in front of the mirror. Pick up one skill at a time, analyse, practice in front of friends or record it, get feedback from others, replan and redo it till you reach a level of satisfaction.

Practice sharing your stories with other and seek constructive feedback to improve. Participate in story telling groups or you can also practice this with your friends.

After each storytelling opportunity, take the time to reflect on your performance and identify areas for improvement. Consider what worked well, what didn't, and how you can enhance your storytelling skills in the future. Continuous reflection and improvement are key to becoming a master storyteller.

Always think afterwards what went right and what was the things did not work well. List them! Use pen and paper! Consider how you can improve them! And try your plan with next story!

A liderança eficaz também requer competências comportamentais, como a capacidade de comunicação clara e respeitosa. Essas habilidades são fundamentais para criar conexões com a equipe e promover um ambiente de trabalho positivo. A boa comunicação contribui para estabelecer uma relação de confiança entre líder e equipe, motivar os colaboradores e impulsionar a alta performance. Um líder que se comunica bem inspira confiança e pode valorizar as contribuições individuais.

Everything is storytelling. Presentations. Reports. Books. Emails. We want people to spend their limited time and attention focused on our message - and then take action based on that information. To become a great storyteller is to become a great communicator. Why are certain CEOs more respected than others? Is it because they're more innovative? More decisive? More business savvy? Or is it because they know how to tell a great story - in good times and bad?

Developing strong storytelling skills can transform your career by making you a compelling communicator who captivates audiences. When you master storytelling, you're not just conveying information; you're crafting narratives that resonate emotionally and inspire action. Whether you're in sales, leadership, or any field, stories humanize your message, fostering deeper connections with colleagues and clients alike. Stories build empathy, convey values, and simplify complex ideas, making you a memorable and influential presence in your industry. By honing your storytelling abilities, you elevate your professional impact, turning facts and figures into meaningful journeys that leave a lasting impression.

I know this quite well, I've been telling stories since I was a kid! Here is how you do it. 1.Introduction of Problem: Our journey began with a challenge: connecting with environmentally-conscious consumers amid skepticism about sustainable products. 2. Introduction of Conflict: We faced skepticism and indifference, with doubts about the authenticity and effectiveness of green products. 3. Intervention Becomes the Solution: We embraced transparency and education, sharing our processes openly. This approach built trust, bridged the gap, and empowered customers to align their choices with their values.

Best storytellers provide the context for the content - using the language of creation to build both clarity and action into the conversation. 

Use story telling to highlight your achievements and experiences during performance reviews as it makes it more impactful.