A continuación, te explicamos cómo puedes mejorar tu confianza al presentar tu música a los profesionales del sector.

The most important aspect of pitching is to make sure your music is authentic. This will cut through the noise and stand out more than trying to follow what's on trend. The moment you start following you're not a true artist. True artists are leaders and lead with conviction, it's OK if your music is different to others if anything this is what you're striving towards. Add to this knowing who you're pitching to, always know your market and do your research. Choose the labels you're truly dialled into and understand what they're about. It's more likely to happen if your choice of label is authentic not just choosing a label because it's "hot", synergy equals organic momentum. Also, focus on making personal connections not just online ones.

Communicating value is crucial for impressing industry professionals, and knowing it can help give you the confidence to impress. Understand your project's monetary value and provide evidence demonstrating future potential. For example, analyse your data to identify growth trends and market opportunities, such as the growing number of streams for each new release.

As artist, it is important for us to keep in mind that the inferiority complex is more common when creating something "new" and "out of the box" because it is this state that art truly flows. Keeping that in mind is crucial because it can either "Block" your flow of ideas or it can even make you question why you went on that path in the first place. The important thing is to keep sight of why you chose to make music your career in the first place. That alone will keep you confident with your work without having to think of whether people will accept it or not.

You've probably got 30 seconds to grab their attention! In my personal experience, through hundreds of A&R meetings pitching material, they don't really care about the technical skills or message, etc. They just care about how it makes them feel. Does it grab their attention, or is it just like everything else they've been sent or played over the last month? Be unique, break the rules, and channel 'you.' The industry also wants to back creatives they believe will stand the test of time, so always portray how passionate you are about your art and that you're ready to go all the way. It's better they love it or hate it than just think it's vanilla and mediocre. So, take some risks and be brave.

In my opinion, It is more important to pitch your music to professionals that work with music similar to your style. Me as a classical contemporary composer would reach out to conductors and performers who perform music that is similar in style to my music. And studying and researching about a certain professional to tailor your work according to their taste is not very healthy for your artistic expression. Finding professionals with similar taste in music is important when working towards spreading your music.

I somewhat disagree with visualizing a successful outcome in a music pitching meeting. It can lead to negative emotions if it doesn't go your way. The music industry is an emotional rollercoaster; maintaining balance is crucial for survival. Believe in your music and proposition, but enter meetings with zero expectations. Each A&R person seeks something that personally resonates, and a 'no' doesn't mean your material isn't incredible or destined for success; it's just not what they need at that time. The next person might offer you a deal on the spot. It's all about the right person at the right time!

Authenticity is key to creating a name in the music industry. As a creator and interpreter, it is essential to keep your goal and why you went into music in the first place. Nothing can prepare you more down the line than just keeping in mind why you decided to go this path. It's not wrong to learn from other fellow creators and different styles. One doesn't need to re invent the wheel. But keep you mind open to what you truly want to say through your music and authenticity will be inevitable.

Don't be afraid to send your rough mixes out to labels that are topping the charts that you dig. Also, don't be afraid to offer to remix their songs on spec (meaning that if the record label likes your remix they will release it and if they don't, no harm, no foul). Also, even if your mix sounds terrible, a seasoned record producer and label owner will know a good song when he or she hears it. So send your mixes over even if they are unbalanced and unmastered. Don't listen to record label owners that tell you your material needs to be mastered. Most labels prefer "their own sound" so they will use their own mixing and mastering engineers that have "that sound." Most of all, never be afraid, always be fearless and open to collaboration.