A continuación, te explicamos cómo puedes maximizar las ventajas de externalizar tareas en la estrategia digital.

Before you start handing off tasks, take a good look at your workload. What are you struggling with? What could be done more efficiently by someone else? Think about the areas where outsourcing could benefit your team and free up your time for bigger picture tasks.

Begin by identifying the specific tasks and functions that would benefit most from outsourcing. Focus on areas where external expertise can enhance efficiency, such as content creation, SEO, web development, or data analysis. Determine which tasks are time-consuming, require specialized skills, or are not core to your strategic objectives. Clear identification of needs ensures that outsourcing aligns with your overall goals and delivers maximum value.

Identifying needs is very important. Getting skills a business does not have already can be solved by outsourcing. However, freeing up time for those in the business now who have high end skills but not enough time to use them can also be unlocked. Offloading work that is better done by lower skilled and cost-effective staff so that higher value existing staff can focus on what is most important should also be a part of the needs evaluation exercise.

El marketing digital se ha complejizado en los últimos años, requiere de alta especialización en tareas y rápida actualización de conocimiento en tecnologías. En empresas pequeñas, conformar un equipo interno de marketing digital y contar con todos los expertos que necesita para operar no siempre es posible. Recomiendo tercerizar las competencias que no están disponibles en el equipo interno y que son claves para la consecución de la estrategia digital. También sugiero contratar, temporalmente, a expertos en capacidades que están dentro de su equipo performando no tan bien como desearía, pues estos profesionales detectarán rápidamente las oportunidades de mejora que su equipo podrá poner en marcha.

In my experience it is critical to select partners who have a track record. It is also very important to select partners who offer flexible engagements that can ramped up and scaled down easily and cost effectively.

When it comes to partners, AI these days is a great first go-to-resources as it can help you cover some of your initial blind spots and write better requirements, give you feedback on the task at hand and even create evaluation frameworks.

Choosing the right partners for outsourcing is a matter of long-term investment into your strategic assets, meaning: building up a strong partner ecosystem around the specialty field in which you operate. Finding vendors and partners when the bottleneck has already presented itself is too late. Make sure you invest now in partners and vendor relationships that will pay off in the future. Make sure partnerships are tailored to a win-win situation, for optimum collaboration and satisfaction (meaning: more productivity, better engagement, and a positive influence on digital strategy project results and the corresponding bottom-line impact).

Elegir un proveedor de estrategia digital es un trabajo complejo. Mis recomendaciones son: - Busque un proveedor y esté dispuesto a sostener la relación al menos un año, salvo que al mes encuentre cosas verdaderamente terribles, ¡dele tiempo, los resultados no llegan en 24 horas! - Si quiere un socio que entienda tan bien como usted el negocio, preste atención a los primeros intercambios de ideas, y si los aportes que hace son interesantes y estratégicos para su empresa - Consulte qué equipo y dedicación tendrá para atender su cuenta, pues de eso dependerá la agilidad para concretar tareas y cumplir objetivos. - Releve comentarios y recomendaciones de ese proveedor. Siempre son de valor los testimonios de otros clientes.

@Sussane Van Gendt nailed it. When it comes to outsourcing tasks, it's best to hire multiple resources for a single project. The variety in thinking and working style gives a lot of opportunity to cherry pick. Test the resources well-in-advance for smaller projects. Have them ready, and maintain a cordial work relationship with them time-to-time. And when you're about to scale up, put these resources to work and boom! You're all set. Outsourced talent should always be a great addition to the in-house talent.

Hablando de objetivos, "más es más". Siempre proporcionen más contexto, más ejemplos y más métricas. Par esto, uso los proyectos y tareas de Notion. Así puedo fácilmente etiquetar a los terceros, sean agencia o freelancers y atarlos a responsabilidades directas. Es importante que definan la tarea, las expectativas y cómo se ve el éxito en cada proyecto.

Planificar una metodología de trabajo es clave para la consecución de objetivos. Si bien su proveedor de estrategia digital puede contar con amplio expertise y un equipo calificado, en muchas tareas dependerá del trabajo encadenado de sus equipos internos. - Genere encuentros regulares entre los equipos - Cree un canal para interactuar de manera fluida - Defina un líder de equipo tanto interno como de su proveedor de estrategia digital, para coordinar acciones dentro y fuera de la empresa. - Establezca claramente roles y alcances de responsabilidades, para evitar roces entre los equipos de trabajo. - Dele a su equipo externo el mismo trato que a sus colaboradores.

Outsourcing shouldn't mean working in silos. It's crucial to encourage a collaborative environment between your in-house team and external partners. Regular meetings, shared tools, and open lines of communication can ensure everyone stays on the same page. This collaboration smoothens the integration of outsourced tasks into your digital strategy and encourages knowledge sharing. By doing so, you not only streamline processes but also spark innovative solutions through diverse perspectives. Effective collaboration makes outsourcing a seamless and valuable part of your digital strategy.

We collaborated with an outsourced digital agency, aligning our goals and sharing regular updates to enhance collaboration. We outsourced social media management to a specialized agency. This collaboration enhanced our online presence and engagement, leading to increased brand visibility. Outsourcing tasks like content creation to specialized agencies has increased efficiency and creativity . Fosters collaboration by bringing diverse expertise together. Working with external teams encourages fresh ideas and innovative approaches, enriching our marketing strategies. Establishing clear communication channels and setting expectations upfront to foster collaboration

Outsourcing is a great way to improve the core team skills. When implemented properly (serving specific needs and with clear goals), outsourcing through an external partner, brought in because of their expertise, will bring their vast experience and knowledge to the table, thus enhancing the core team's skillset. A collaborative environment facilitates all of this, so we must make sure that we have all the tools for this to happen.

Monitoring progress is certainly important - correcting course if goals are not delivered is key. When progress of the outsourcing partner is not meeting your goals, and initial feedback does not improve performance, being ready to fire and hire agencies is key and should be done rationally and based on performance.

Ideally, a system of regular check-ins and performance reporting should already be in place as part of the baseline layer of the partnership collaboration. The service level agreement is part of shared values and a shared ambition to reach a certain level of excellence. Maintaining the same progress and reporting style will aid the quest for excellence, as repetition and becoming more skilled through experience is one of the main influential factors of achieving a high level of expertise and ultimately, excellence. Make sure you and your partners are aligned of where *exactly* you're heading, and you're in the know about each other's 'why'. Clarity leads to tranquility and more process and progress smoothness in the digital strategy collab.

Pueden tener un dashboard colaborativo donde puedan ver el progreso y las métricas definidas anteriormente. Es importante también reuniones semanales o quincenales. Sin embargo, para no perderse horas en reuniones, también es importante definir un formato para la reunión que deba respetarse. Para esto uso "objetivo de la reunión" y "no son objetivos de la reunión".

To maximize the benefits of outsourcing, actively monitor the progress of outsourced tasks. Implement a system of regular check-ins and reports to track performance against your goals. This oversight helps you quickly identify any issues or areas for improvement, allowing for timely adjustments. It also ensures that your outsourcing partners are consistently contributing to the advancement of your digital strategy. By maintaining close oversight, you can ensure that outsourced tasks align with your objectives and drive your strategy forward effectively.

Utilized project management tools to track outsourced tasks' progress in real-time, ensuring timely completion . Regular status updates and performance evaluations helped monitor outsourced tasks effectively. Implementing Key Performance Indicators (KPIs) for outsourced projects proved invaluable in tracking progress

Continuous optimization happens automatically when collaborating with the right partners in the ecosystem. When the partners in your ecosystem are part of your strategic assets, your shared intentions are already aligned: you share the same type of innate curiosity to continuously optimize, improve for better results and optimum satisfaction. This means the progress on the shared learning is automatically happening through a desire for intellectual wins and intellectual joy, more than anything else. Continuous optimization will not feel like a task anymore, but will happen in a way that feels way more effortless.

One practical insight for maximizing outsourcing is to leverage different time zones. By selecting outsourcing partners in various regions, you can ensure that work continues around the clock. For instance, while your in-house team wraps up their day, an outsourced team on the other side of the globe can pick up tasks, accelerating project timelines and enhancing productivity. This 24/7 work cycle not only speeds up completion but also provides quicker responses to urgent issues, keeping your digital strategy agile and responsive.

You should always optimize anything you do in digital marketing. It starts with analyzing your current efforts, gathering insights, and then optimizing based on those insights. This continuous cycle ensures that your strategies remain effective and responsive to changes. Additionally, consider outsourcing tasks that are outside your core competencies. By delegating these tasks to specialized professionals, you can focus on your strengths and ensure all aspects of your digital marketing are handled expertly. Continuous optimization and strategic outsourcing are key to sustaining and growing your digital presence.

We integrated regular performance evaluations into our outsourced projects, ensuring continuous optimization. Continuous feedback loops helped refine outsourced strategies in my experience, driving ongoing improvement. Utilizing project management tools with built-in analytics facilitated real-time tracking, enabling swift adjustments.

While outsourcing can increase speed and performance, an outsourcing partner will never have the same depth of knowledge about your ICP, your features or the technology involved. Especially in the early stage of new products or services launched, it's key to drive the process yourself, in order to learn and gain new insights from campaigns and customer conversation in order to close the loop and be able to amend features, fill in gaps and twist your offering to perfectionate message-market-fit.

Maximizing the advantages of outsourcing tasks in digital strategy involves clearly defining objectives, selecting reputable partners, and establishing effective communication channels. Delegate tasks that require specialized expertise or scalability, freeing up internal resources for core activities. Regularly monitor progress and provide feedback to ensure alignment with strategic goals. By leveraging external expertise, businesses can optimize efficiency, reduce costs, and stay competitive in the digital landscape.

Use Data-Driven Decisions: Leverage analytics tools to gather data on user behavior, campaign performance, and market trends. Use this data to inform your optimizations. Stay Updated on Trends: The digital landscape evolves rapidly. Stay informed about the latest trends, tools, and technologies to keep your strategies current. Focus on User Experience: Optimize your digital presence to enhance user experience. A smooth, engaging user journey can significantly boost conversion rates. Set Clear Goals: Define specific, measurable objectives for your digital marketing efforts. Regularly review and adjust these goals to ensure they align with your overall business strategy.