¿Cómo pueden los emprendedores mantener el interés de los inversores después de una campaña de crowdfunding?

Keeping investors engaged post-crowdfunding is crucial. We're currently running a campaign and have learned the importance of building a community with our investors. Our approach? 1, We do monthly webinars, including 'Ask Me Anything' sessions, where investors connect directly with us. 2. Being in real estate, we share case studies not only in our newsletters but also in these webinars. Our Investors like it when we share the challenges we faced and our innovative solutions - storytelling at its best. 3. But it's not just about sharing; we actively seek feedback to ensure our investors feel valued and involved. 4. Last but not least, our biggest differentiator is having an Investor Relations member in house and not outsourced.

I’ve invested in quite a few startups directly as well as crowdfunds and honestly the main thing that I really like is clear communication. We don’t expect the world or huge reports early days, you’re building a start up and so you’re incredibly busy. But communicating regularly, sending updates, sharing thank yous, updating investors on how things are going at a certain frequency etc helps massively to make people feel part of the journey, understand your current direction and generates an overall positive experience of working with you which can only help for future investment rounds.

The key to retaining investor interest after a crowdfunding campaign is consistent and transparent communication. Regularly update backers on progress towards goals, share milestones achieved, and showcase how their investment is making a difference. Entrepreneurs can also leverage social media to build excitement, offer exclusive content to backers, and involve them in decision-making processes, fostering a sense of community and continued engagement. This builds trust and demonstrates the potential for long-term success, keeping investors invested in the journey.

Your backers are like your silent partners. You should keep in touch with them on new updates and what is happening with your business. One email a month works. It doesn't cost, but it does pay.

So, how do you stay connected? Email updates: Share regular newsletters with progress reports, photos, and fun content. Social media love: Post updates on your journey and respond to comments and questions. Blog it out: Share updates on your blog and website, giving them a deeper dive into your story. Video messages: A personal touch goes a long way!

Para os investidores que buscam iniciar uma trajetória como invstidores anjos, o crowdfunding é um ótimo começo, uma vez que permite começar a investir com poucos recursos em startups que já passaram por um processos de seleção criterioso por parte da plataforma de crowdfunding. No Brasil, o segmento está bem regulado com a instrução da CVM 588, que traz segurança jurídica para investidores e empreendedores. Um Desafio para os empreendedores que captam por equity crowdfunding é fundamental manter os investidores bem informados por meio reports periódicos e canais de comunicação ( email, Whatsapp) abertos para contato. É importante lembrar que nesta modalidade, a startup pode ter centenas de investidores numa rodada de captação,

Constant updates are good, but showing them the latest products and features is much better. This will help your backers remain engaged and even excited.

O perfil do investidor de venture capital moderno está sintonizado com as principais tendências comportamentais da sociedade, além da busca do retorno sobre o investimento. Assim, o impacto social e ambiental precisa ser evidenciado em todas modalidades de investimentos em startups, independente de seu estágio. No caso do crowdfunding este processo torna-se mais relevante ainda, em função da grande quantidade de investidores por rodada.