¿Cómo puedes utilizar el storytelling para influir en el pensamiento estratégico de tu equipo?

I used to get lost in daily tasks without considering the future. Then I stepped back and analyzed emerging client needs, competition, and our strengths to guide direction. Now quarterly strategy meetings help us identify new service opportunities while mitigating risks proactively. Even my bookkeepers contribute ideas to propel our vision versus just executing tasks. Thinking strategically, not just operationally, ensures every decision moves us towards our North Star.

Réfléchir stratégiquement signifie avoir une vision d'ensemble, anticiper l'avenir, identifier opportunités et risques, et prendre des décisions éclairées pour atteindre les objectifs à long terme.

Use storytelling to paint a vivid picture of the desired future state. Help stakeholders envision the benefits and outcomes associated with the strategic plan. Integrate personal stories and anecdotes to humanize the strategic initiatives. Connect the strategy to real people and their experiences within the organization. Share stories about past successes and failures, emphasizing the lessons learned. This provides valuable insights and helps guide strategic decision-making. Appeal to emotions by incorporating elements of drama, conflict, and resolution. Use storytelling as a starting point for discussions. Encourage team members to share their own stories and perspectives, fostering a collaborative approach to strategic thinking.

When pitching new services, I used to rely only on data which failed to inspire action. Now I illustrate our vision through stories about ideal future clients and how we can impact their businesses. This engages the hearts and minds of my team who insert themselves into the narrative. Storytelling also strengthens our branding - I weave tales about our unique origin when interviewed or presenting. Both internally and externally, stories allow me to connect strategy to shared purpose and emotions.

Utilizar anécdotas, historias propias de vida, experiencias relacionadas a tu entorno, permite recrear en la imaginación de nuestros colaboradores y clientes hechos que nos permitan reforzar, transmitir y crear ese lazo de confianza que nos va catapultar a lograr nuestro objetivo... Cuál objetivo? el que puedan sentir y ver nuestra perspectiva en medio de nuestras historias. Es muy interesante lograr aperturas de mentes y cambios de conceptos solo con un storytelling!

Una buena herramienta para poder transmitir nuestras ideas y estrategias es el storytelling. Muchas veces nos topamos con barreras mentales por el miedo de experimentar cosas nuevas y es entendible, pero contar nuestra historia, exponer nuestras ideas basado a nuestra vivencia propia permitira muchas veces romper esas barreras y lograr la empatía que necesitamos. La mejor manera de lograr una buena estrategia es revisando y analizando nuestras propias experiencias, solo así podemos corregir y conseguir que las ideas se vayan transformando!

First I decide the goal - whether securing new clients or motivating my team. Next I outline the narrative arc including protagonists our audience connects with overcoming adversity, like a small business surviving pandemic hardship. Using metaphor, I illustrate how our services transform chaos into growth. I immerse listeners with sights, sounds and emotions to make the scenes vivid. Keeping my objective, audience and engaging elements in mind crafts substance that drives strategy forward memorably.

“Facts tell but stories sell” is a famous phrase. Imo, storytelling captivates and influences by conveying complex strategies into relatable experience(s). Many effective leaders use stories to showcase past successes, highlighting the strategies that worked. Relatable examples simplify complex concepts, making strategic thinking more accessible to everyone. By this design, goals, challenges, and envisioned outcomes, can be easily understood by the team. Storytelling also sparks engagement, fosters a shared vision, and encourages innovative thinking. Through these narratives, leaders inspire emotional connections, reinforcing the strategic direction and empowering teams to align their efforts towards the goal.

I rehearse pitches aloud to refine phrases and flow. Making eye contact and varying tone conveys confidence and interest when speaking. I gesture excitedly re-enacting how clients benefited from our analysis to bring scenes to life. After sharing strategic success stories, I invite questions and feedback to spark rich discussion. Honing both verbal and nonverbal elements transforms my storytelling from lecture into engaging two-way dialogue.

You can deliver a strategic story by establishing a clear purpose and connecting emotionally with your audience. Craft a compelling narrative with relatable characters, emphasising the challenge, solution, and desired outcome. Use vivid visuals, and a well-paced delivery to maintain engagement. Lastly, conclude with a strong call-to-action, encouraging your team to align their efforts with the strategic vision.

After sharing my vision of exponential growth, I quantify how new service lines moved us toward that future. Tracking clients acquired through our origin story referrals shows its impact. I continually refine narratives using customer input while reporting wins to reinforce key messages. As we scale, I spotlight employees who embodied our story’s values by thriving through uncertainty. Updating strategic narratives with outcomes clarifies direction while celebrating milestones cultivates culture.

Relevance: Ensure the story aligns with the team's context and goals, making it relatable and applicable to their work. Two-way Communication: Encourage dialogue and questions, fostering a collaborative environment for team members to contribute their insights. Consistency: Integrate the strategic story consistently across various communications to reinforce key messages and goals.