¿Cómo puedes usar la narración de historias para superar objeciones y desafíos en tu presentación?

Storytelling has scientifically been shown to create more memorability, higher accuracy and greater persuasion. By using stories to inform your audience, and show them a contrary position combined with data, you can help inspire, inform, and empower them.

Storytelling is ultimately the best way to overcome objections Every story has a message and by using 2 types of stories - analogies/metaphors and universal experience stories - you can relate something that is easy to understand and associate with - to help overcome objections in the topic your presentation is focussed on And there is an art to telling stories too. Ensure your audience members feels like they’re reliving the story. Not just being retold the story

Stories are essential to explaining simple or complex things in a way your audience can understand. Stories appeal to both the logical and emotional sides of our brains. They connect the dots and provide content when presenting data in a way that brings the numbers on a page to life. Not just any story will do. Your story must be strategic and timely, relevant, and offer a clear point and benefit for your audience. A well-placed story can also provide a needed shift in your presentation that engages your audience at a pivotal moment in your presentation to draw them back in.

Stories are everywhere. They may come from your personal and professional experience, client stories or buyer journeys, and even from friends or colleagues. A colleague once share that he kept a story journal where he documented all types of stories. my colleague, Bruce, shared his journal and showed me how he captured and documented them and walked through his thought process for how he selected which story to tell, why, and when. I began creating a journal as well. The point of this is it enabled me to be more strategic and thoughtful in how I brought stories into my presentations. The benefit to you of creating a story journal to document your stories in advance will enable you to be more efficient and save you time.

Delivering stories - there is only way. Get your audience to relive them. So for example Use present tense in your descriptions Utilise visual audio and emotive language to help people imagine Use dialogue and narration. Not just narration. Use a range of tonality to take your audience on a journey And ensure that you edit the story you’re telling. Not everything needs to be told. Edit and ensure the info you’re giving is relevant to the story and message And also characterise the people in your story. Describe them so audience can see them too

The greatest tip I can share with you when it comes to telling a story is to tell us the emotion of the moment or situation. Something happened....tell us how you felt in that moment. It's real, it's engaging and it's human.

Fun is very important when telling the story. At the same time, the story has to be true and told honestly. Don’t shy away from a good story if it is not a 100% match to the situation you’re describing. Make sure to tell your audience how the story is different and how it can still be used to draw relevant conclusions.