¿Cómo equilibras la transmisión en vivo con la creación de contenido y la gestión de la comunidad?

I have found the best strategy for Live Streaming on LinkedIn is to be consistent by choosing a specific day and time. You almost want to think of your regular live event like you would a TV show, so everyone knows when to tune in. Once you have the regular date of your, create a content calendar to include all the related activities before and after the live. Here's my LinkedIn Live weekly schedule: - Fridays: I schedule my LinkedIn Live & publish an event post - Tuesdays: I go live at 10am PT for 30 minutes - Wednesdays: I repurpose my Lives as an audio podcast & publish a short audiogram on LinkedIn - Thursdays: I post short-form videos from previous live events

Maximize your live stream's potential by planning for future content repurposing. Segment your stream into micro content, podcasts, videos, and more with tools like Descript, Lately and Swell AI. Design your sessions with repurposing in mind, marking key moments for varied audience engagement. The live stream is certainly about that moment in time to engage live with your audience - but you are leaving golden digital nuggets on the shelf if you don't go back to the live recording and use that content for months or years afterwards.

I believe one of live streamings main benefit is real time community building & your live stream is the content. I have produced & promoted over 600 livestreams & there is a definate balance.

Planning is essential if you want both success and balance in live streaming and managing your community. This builds trust and continuity with your audience, guests, and community. It helps guide your focus, sets boundaries, and limits mistakes like double booking, miscommunication with guests, lackluster promotion, and inconsistency with events. Your community's growth and success will be hampered by the inability to plan.

Planning seems like alot of work but it helps you keep your sanity. By keeping a schedule you are able to: - Set a date and time that works for you on a weekly basis - Your guests know when your show is recorded or live - Your audience knows the schedule

This is where the majority of creators fall flat and succumb to the fatigue of creating and maintaining their presence online. Understanding the amount of work and energy that is required is critical. Developing and fine-tuning your workflow will alleviate all of the unnecessary stressors. Delegate when possible with all the tasks that take away from your time like paying an editor to repurpose content, setting up a scheduling tool to send out invites to guests, follow-up emails, etc.. Then pick a streaming platform that helps automate the events, allows video storage, and schedules recordings. All of these tools will breathe life into your continued growth as a creator and allow you to focus more on the messaging of your content.

I LOVE using a system! Using a system to streamline live streaming workflows offers numerous benefits: Consistency: Regular content without burnout or inconsistency Efficiency: Break big goals into small daily tasks Reliability: Not dependent on motivation - follow structured plan Flow: Software, AI tools, delegation for enhanced support and automation Clarity: Avoid decision fatigue by having predefined processes QUICK GUIDE: DO: Create a calendar with clear tasks, automate, experiment with new tools, seek out small improvements over time DON'T: Neglect flexibility, overlook feedback from audience and analytics. I trust my system to elevate my live streaming game! 🚀

At first you will want to be part of each step. I know I did. For some, this does not apply. Kudos to you. Systems like using calendar tools, Click Up, helps you see the flow of the show and guests. Plus it helps your team too. If you have a team helping you like I do, then they have an idea or a set schedule of when to start creating the marketing items for the upcoming month for the show. If you book your guests in advance, having an automation system set up will allow your guests to know why they were booked, when the show will happen, and what you need from them.

Engagement is huge! You will hear this on any platform to engage with your community. But engagement is not just for when you are live, engagement is everything before and after. By creating posts, this allows for others to know who and what you do. It also helps you create community so then you can ask what topics to talk about. Then there is engaging with others posts (community, supporters, larger creators) so others will want to join the convesration. And dont forget to engage with others in the DM's!

While many will think they can go live 2 times a day for 7 day is do able, for some going live once a month is a lot. Make a commitment to yourself to what you can do and dont give up. Things do not happen over night. Over time, you will see how opportunities, confidence, even being comfortable to be on camera can look different.

Experimenting does help you see what topics you are willing to dive into while also helping you see where you want to stay in. Ive seen collaborating with others as a positive. There are creators who are against it but you have nothing to loose to test which format you like (Having a guest versus not). Both work but do find what works for you.

If you're not enjoying the process, do something else! I don't necessarily mean stop live streaming altogether...but change something: Content, Tone, Approach— heck, even change your backdrop if that sparks joy ✨ Do something different until you actually do enjoy the process. Listen, my goal is to live a long life, and I want to enjoy every moment, rather than wasting away in drudgery. If you're slogging through your live streams like it's a chore, your audience will feel it. Let me tell you, they won't stick around for long. TLDR - If you dread your live sessions, chances are high that your audience will too.

Live streams are all about engaging with people—in real time, with all the joy and messiness that life brings. Conversations are key. In my experience, exchanging with and involving others as soon as possible is the magic ingredient that's missing in this list: 👉 Get a stream buddy 👉 Share the experience 👉 Talk about your sessions 👉 Engage with peers Why not contact me about co-creating a live stream together?